# Cognism vs LeadIQ vs Derrick: Which Is Better in 2026?

*Canonical: https://derrick-app.com/vs/cognism-vs-leadiq-vs-derrick-app*
*Published: 2025-12-25 · Updated: 2026-09-28*

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## Short answer

Cognism vs LeadIQ vs Derrick in short. Cognism: GDPR-compliant B2B contact data with mobile coverage. LeadIQ: enterprise lead intelligence platform with waterfall enrichment and AI message writer. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €20/month, and it runs on its own or alongside Cognism or LeadIQ.

## Cognism vs LeadIQ vs Derrick: full feature comparison

|  | [Cognism](/tools/cognism-alternatives) | Derrick App | [LeadIQ](/tools/leadiq-alternatives) |
| --- | --- | --- | --- |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | See pricing | Free plan · from €20/month | Free 50 credits/mo · Pro $150/mo (annual) |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |

## True cost over 12 months

| | Cognism | LeadIQ | Derrick |
|---|---|---|---|
| Starting price | See pricing | Free 50 credits/mo · Pro $150/mo (annual) | €0 (free) · €20/month paid |
| Annual cost (base) | See pricing | ~$1,800/yr | €0/year free · €240/year on Standard |
| Free plan? | No (demo + custom quote only) | Yes - 50 credits/mo permanently free | Forever - 100 credits/mo |

Competitor prices come from each tool's review page on derrick-app.com; when its sources disagree, no figure is shown.

## Which one is right for you?

### Pick Cognism if…
- You specifically need EU/EMEA enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem

### Pick LeadIQ if…
- You specifically need enterprise SDR teams running Salesforce/HubSpot motions
- Waterfall enrichment from 9 data providers
- Scribe AI message writer for personalization
- You're already invested in the LeadIQ ecosystem

### Pick Derrick if…
- You want B2B enrichment with nothing to install (web app, also in Sheets, Claude, API)
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool

[Try Derrick free](https://app.derrick-app.com)

## FAQ

### How does Derrick vs Cognism compare on data quality and pricing?
Derrick and Cognism take different approaches to data quality and pricing. Cognism focuses on verified contact data with strong EMEA coverage and intent signals, positioning itself as a premium solution for enterprise teams prioritizing data accuracy. However, Derrick offers more flexible pricing with rollover credits starting at just €20 monthly, plus no credit card required for the free tier. While Cognism focuses on lead intelligence, Derrick combines data enrichment with AI-powered automation directly in the web app (or in Google Sheets, Claude and the API), eliminating expensive tool stacking and reducing manual work significantly. For teams seeking affordability without sacrificing quality, Derrick delivers fifty-plus enrichment attributes at a fraction of Cognism's enterprise pricing.

### Is Derrick a better alternative to Cognism for small teams?
Derrick is particularly well-suited for small teams compared to Cognism, which is positioned as a premium enterprise solution with higher pricing and steeper learning curves. Where Cognism focuses on data accuracy for large-scale operations, Derrick operates directly in the web app (or in Google Sheets, Claude and the API)-eliminating complex setup and CSV exports that consume 5-10 hours monthly. Small teams benefit from Derrick's rollover credits, no credit card requirement for the free tier, and integrated AI for automated scoring and segmentation. Cognism's strength in intent signals and EMEA coverage matters less for budget-conscious small teams prioritizing simplicity and cost efficiency over enterprise-grade intelligence features.

### What’s the difference Derrick vs Cognism for ABM features and pricing?
Derrick and Cognism serve different ABM purposes. Cognism is built as a premium B2B intelligence platform with strong EMEA coverage and intent signals, ideal for enterprise teams prioritizing data accuracy. However, Derrick offers a more flexible, cost-effective approach by operating natively in the web app (or in Google Sheets, Claude and the API) without requiring external platforms or CSV exports. Derrick's rollover credits, integrated AI with Claude and ChatGPT, and 50+ enrichment attributes provide comparable depth at significantly lower pricing, starting at just €20 monthly. For teams seeking ABM features without steep learning curves or complex integrations, Derrick delivers superior value and faster implementation timelines.

### Which tool is a better replacement for Cognism or LeadIQ overall?
For a direct replacement to Cognism or LeadIQ, Derrick is typically a better overall fit when you value end-to-end workflow in a single web app environment (also in Google Sheets, Claude and the API), real-time email validation, and rich enrichment without complex setup. Cognism focuses on data accuracy and intent signals but often requires supplementary tools for deep enrichment, while LeadIQ shines in rapid lead capture and CRM integration but can lag on advanced enrichment. Derrick consolidates primary prospect data, 50+ enrichments per contact, and AI-driven scoring, with credits that roll over and a free tier, making it a stronger, more cost-efficient all-in-one alternative for mid-market to enterprise teams prioritizing streamlined outreach and data quality over volume-based platforms.

### Cognism vs LeadIQ: which offers better pricing and review ratings?
Cognism and LeadIQ both offer competitive pricing models, though LeadIQ generally positions itself as more affordable for smaller teams, while Cognism targets enterprise buyers with premium data quality. Regarding review ratings, both maintain strong satisfaction scores among B2B professionals, with LeadIQ praised for ease of use and Cognism for data accuracy and EMEA coverage. However, Derrick App offers superior value through rollover credits, no credit card requirement for the free tier, and native web app, Google Sheets, Claude (MCP) and API integration that eliminates costly exports and manual configuration-delivering comparable enrichment capabilities at a fraction of the investment, making it ideal for teams seeking pricing flexibility without sacrificing data quality.

### What are Derrick’s key features versus Cognism and LeadIQ for lead enrichment and integrations?
Derrick’s key features for lead enrichment and integrations stand out as available in the web app, Google Sheets, Claude and the API with no CSV exports or complex setups, enabling a seamless, cost-saving workflow directly in a familiar platform. Unlike Cognism and LeadIQ, Derrick offers 50+ enrichment attributes per contact or company, real-time email validation for better deliverability, and built-in AI (Claude and ChatGPT) for automatic scoring, segmentation, and summaries. It connects to 3000+ apps via Zapier/Make/n8n, eliminating middleware baggage, with monthly roll-over credits and a free tier that requires no credit card. This combination positions Derrick as a highly adaptable backbone for enrichment and automation, while Cognism emphasizes data accuracy and intent signals, and LeadIQ focuses on fast contact discovery and CRM-ready workflows.

## Where to use Derrick: web app, Google Sheets, Claude (MCP) or API

The same B2B data enrichment is available on four surfaces. The free plan gives 100 credits a month, no card required.

- **Web app** (main entry, nothing to install): import or paste your list and enrich it in the browser. https://app.derrick-app.com
- **Google Sheets**: the sidebar add-on enriches your list in place, inside your spreadsheet. Install: https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2
- **Claude / AI agents (MCP)**: connect the Derrick MCP server, then enrich from chat. Setup: /mcp
- **REST API**: call the same enrichment endpoints from your own stack (PLUS plan and up). Docs: https://app.derrick-app.com/api-docs