# Cognism vs Lusha — which fits your stack in 2026?

> **TL;DR** Comparing Cognism and Lusha on price (Custom (~$15K platform + $1.5K/seat) vs $49.90/month), feature surface (sales intelligence (eu/emea) vs b2b contact data), and team-size fit. Plus Derrick as the Sheet-native third option.

*Canonical: https://derrick-app.com/vs/cognism-vs-lusha-vs-derrick-app*

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## Why choose Derrick against Cognism or Lusha

### Sheet-native workflows : no export, no import, no friction
The friction with Cognism and Lusha isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.

### $10/mo flat — predictable spend, no overage shock
Cognism (Custom (~$15K platform + $1.5K/seat)) and Lusha ($49.90/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

### AI-agent ready : Derrick speaks the Model Context Protocol
In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. Cognism and Lusha need either a custom integration or a Zapier middleman for the same workflow.

## Comparison : Cognism vs Lusha vs Derrick

|  | [Cognism](/tools/cognism-review) | Derrick App | [Lusha](/tools/lusha-review) |
| --- | --- | --- | --- |
| Entry price | Custom (~$15K platform + $1.5K/seat) | $10/mo flat | $49.90/month |
| Free plan | ✕ | 14-day full trial | 40 credits/month |
| Best for | EU/EMEA enterprise sales | Sheet-native enrichment | SDRs prospecting on LinkedIn |
| Category positioning | Sales Intelligence (EU/EMEA) | Spreadsheet-native B2B data | B2B contact data |
| G2 rating | 4.6/5 | — | 4.3/5 |
| Founded | 2015 | 2022 | 2016 |
| Email accuracy / verification | Standard | Real-time, included | Standard |
| Phone-number coverage | Best-in-class (60-75%) | Via integrated providers | Industry-leading mobile coverage |
| Credit / volume model | Custom (~$15K platform + $1.5K/seat) | Unlimited rows in Sheets | 400 credits/month on Starter ($49.90) |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Cognism vs Lusha vs Derrick App pricing in a nutshell

### Cognism pricing (EU/EMEA enterprise sales)
Cognism starts at Custom (~$15K platform + $1.5K/seat). Sales Intelligence (EU/EMEA), with positioning around eu/emea enterprise sales. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Cognism pricing page.
[Visit pricing](/tools/cognism-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Lusha pricing (SDRs prospecting on LinkedIn)
Lusha starts at $49.90/month. B2B contact data, with positioning around sdrs prospecting on linkedin. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Lusha pricing page.
[Visit pricing](/tools/lusha-pricing)

## Frequently Asked Questions

### Cognism vs Lusha: when does each fit best?
Cognism is positioned as sales intelligence (eu/emea) for eu/emea enterprise sales. Lusha is positioned as b2b contact data for sdrs prospecting on linkedin. Both compete in the B2B contact data category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Cognism at 4.6/5 and Lusha at 4.3/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Cognism and Lusha pricing actually compare in 2026?
Cognism entry-paid tier : Free Trial at Demo only. Next tier up is Grow (Platinum) (~$16.5K/yr (1 seat) or ~$22.5K/yr (5 seats)). Cognism's free tier : No (demo + custom quote only). Lusha entry-paid tier : Starter at $49.90/month. Next tier up is Premium ($399.90/month). Lusha's free tier : 40 credits/month. For comparison : Derrick App skips the credit + seat model entirely with $10/month for unlimited enrichment, billed directly in the Sheet.

### What's the biggest reason to pick Cognism over Lusha?
Best EU mobile-phone coverage. Diamond Verified phone numbers are independently checked. Match rates on EU mobile data run 60-75%, materially ahead of Apollo (~30%) and ZoomInfo (~50%) for European prospects. (Source : Verified G2 user, Head of Sales, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Cognism is the right pick over Lusha.

### What's the biggest reason to pick Lusha over Cognism?
Best-in-class direct phone numbers. Lusha's mobile-number coverage is its single biggest moat. SDRs consistently report 60–70% dial-success rates on US/UK numbers — markedly better than Apollo or ZoomInfo for inbound mobile. (Source : Marcus L., SDR Manager, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Lusha is the right pick over Cognism.

### Can Derrick replace both Cognism and Lusha?
Both Cognism and Lusha compete in the B2B contact data category. Derrick is data-and-Sheets-native — it doesn't replace a full B2B contact data platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Cognism or Lusha. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical B2B contact data stack workflows. For teams running heavy B2B contact data feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond Cognism and Lusha, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Apollo, Kaspr, Findymail, Wiza. Each has its own positioning trade-off versus Cognism and Lusha — Apollo typically appears as a direct competitor on G2 review pages, with Kaspr, Findymail, Wiza as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.