# Cognism Vs Wiza : Comparaison

> **Quick answer**: Cognism offers real-time B2B verification with Diamond Data but requires external platform use and enterprise pricing. Wiza specializes in LinkedIn-based email exports with simple pricing starting around $50/month but lacks broader enrichment attributes. Derrick App delivers 100% native Google Sheets enrichment with 50+ data points per contact, real-time validation, credit rollover, and entry pricing at €9/month, making it ideal for teams running high-volume prospecting workflows directly in Sheets without CSV exports or LinkedIn dependency.

*Canonical: https://derrick-app.com/vs/cognism-vs-wiza-vs-derrick-app*

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Compare Cognism vs Wiza  side by side to find the best sales intelligence tool for your B2B strategy.

[Discover Derrick App](https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2)Free to use - No credit card required.![Cognism vs Wiza vs derrick app](https://cdn.prod.website-files.com/6183d8bf5c36e7d98bfb2d98/694ab2df11e0670340baf950_694533727a7dff00816a2a47_image_1766142833822.png)

## Why choose Derrick against Cognism Or Wiza

### Real-time validation without data gaps in enrichment

Cognism delivers real-time verification and enrichment, but it can still miss data gaps in fast-moving prospecting workflows. Derrick fixes this by delivering real-time validation directly inside 100% native Google Sheets, eliminating export delays and ensuring immediate accuracy across 50+ enrichment attributes. Users typically see a measurable uplift in deliverability and time saved, with ongoing validation reducing stale records by a noticeable margin month over month. For rapid, sheet-based prospecting, Derrick provides seamless, gap-free enrichment without switching platforms.

### Effortless high-volume enrichment without LinkedIn dependency

Cognism and Wiza both rely on external sources or LinkedIn-centric data for enrichment, which can bottleneck volume and flexibility without LinkedIn dependency. Derrick differentiates by delivering 100% native Google Sheets enrichment, eliminating CSV exports and LinkedIn reliance while offering 50+ attributes per contact and up-to-date data. This unlocks high-volume workflows with real-time validation and scalable prospect profiles, saving 5-10 hours per month on manual enrichment. A typical use case: auto-build large target lists directly in Sheets, with credits remaining roll‑over for continuous campaigns.

### Unified CRM-ready automation for immediate prospect actionability

Cognism and Wiza focus on data quality or outreach automation in isolation, but they struggle to deliver CRM-ready, unified automation that translates instantly into prospect actionability. Derrick takes CRM-native enrichment and automation to the next level by turning Google Sheets into a fully integrated prospecting hub with 50+ enrichment attributes and real-time validation, all within 100% native Sheets. This translates to immediate actionability: teams can launch CRM-ready sequences without export steps, saving up to 5-10 hours per month and reducing time-to-engagement by 30-40%. For rapid use cases, Derrick’s AI scoring and segmentation further accelerate prioritization directly inside the CRM workflow.

## Cognism vs Wiza vs derrick app Pricing in a nutschell.

|  | [Cognism](https://derrick-app.com/en/alternatives-cognism-2/) | Derrick App | [Wiza](https://derrick-app.com/en/alternatives-wiza-2/) |
| --- | --- | --- | --- |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✓ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |

## Frequently Asked Question

### What’s the Derrick vs Cognism main difference for teams?

The main difference lies in their core focus and operational model. Cognism specializes in B2B intelligence and verified contact data with strong EMEA coverage, ideal for teams prioritizing data accuracy and intent signals. Derrick, however, operates natively within Google Sheets, eliminating CSV exports and complex integrations while delivering 50+ enrichment attributes per contact. Unlike Cognism's standalone platform approach, Derrick integrates AI-powered scoring with Claude and ChatGPT directly in your spreadsheet, plus real-time email validation. For teams already working in Google Sheets, Derrick saves 5 to 10 hours monthly on manual data work while offering rollover credits and no credit card requirement for the free tier, making it more flexible for variable prospecting workflows.

### Is Derrick a better alternative to Cognism?

Whether Derrick is a better alternative to Cognism depends on your specific needs. Cognism excels at verified B2B contact data and intent signals, particularly for enterprise teams prioritizing data accuracy and EMEA coverage. However, Derrick offers distinct advantages if you prefer working natively within Google Sheets without complex integrations, need lower costs with rollover credits, and want built-in AI capabilities for scoring and segmentation. Derrick eliminates the need for LinkedIn Sales Navigator subscriptions and reduces manual enrichment work significantly. For teams seeking simplicity and cost efficiency, Derrick provides compelling value; for those requiring premium data verification at scale, Cognism remains strong. Many organizations benefit from using both complementarily.

### How does Derrick compare to Wiza for enrichment?

Derrick provides comprehensive data enrichment directly within Google Sheets with 50+ attributes per contact and company, eliminating the need for external platforms or CSV exports. Unlike Wiza, which focuses primarily on LinkedIn automation and surface-level profile data, Derrick delivers deeper firmographic and technographic enrichment without requiring LinkedIn Sales Navigator. Derrick's real-time email validation ensures better deliverability, while its integrated AI with Claude and ChatGPT enables automated scoring and segmentation. With rollover credits and no credit card required for the free tier, Derrick offers more flexibility and cost efficiency than Wiza for teams seeking comprehensive data enrichment at scale.

### Derrick vs Cognism vs Wiza: which is best overall?

Derrick, Cognism, and Wiza serve different core needs, making “best overall” a function of what you value most. If you want native Google Sheets enrichment, real-time email validation, AI-powered scoring, and heavy workflow automation with a broad Zapier/Make/n8n ecosystem, Derrick stands out as the most versatile all-in-one platform, especially for teams prioritizing seamless data enrichment without CSV exports or LinkedIn dependencies. Cognism excels in high-quality B2B data, verification, and GDPR/CCPA compliance for enterprise outreach, but at a premium and with limited outbound automation depth. Wiza shines for fast LinkedIn-based prospecting and outreach automation, offering strong velocity but weaker data enrichment. For a balanced approach with strong enrichment and no credit card for a free tier, Derrick often provides the best overall value, while Cognism and Wiza remain compelling in their respective niches.

### Which pricing is better, Cognism or Wiza?

Cognism and Wiza serve different purposes, making direct pricing comparison challenging. Cognism focuses on verified B2B contact data and intent signals, typically positioning as a premium solution with higher costs for enterprise teams. Wiza specializes in LinkedIn automation with lower entry pricing but limited data enrichment beyond profile scraping. For budget-conscious teams seeking comprehensive data enrichment with flexible pricing, Derrick offers rollover credits starting at just nine dollars monthly with no credit card required for the free tier, delivering fifty-plus enrichment attributes per contact at significantly lower cost than either alternative.

### Can Derrick replace both Cognism and Wiza in workflow?

Derrick cannot fully replace both Cognism and Wiza in a workflow if you require comprehensive B2B data enrichment and multi-channel prospecting in a single tool. Cognism specializes in accurate, GDPR-compliant contact and firmographic data with intent signals and robust CRM integrations, while Wiza excels at scalable LinkedIn-based outreach and connection automation. Derrick complements these by enriching data directly in Google Sheets, offering 50+ attributes per contact, real-time email validation, and AI-driven scoring, segmentation, and summaries, all within a native Sheets workflow. If your needs include deep data enrichment and multi-channel automation at scale, you’ll likely benefit from using Derrick alongside Cognism or Wiza rather than replacing both.