# Dealfront or Leadinfo : the real differences for B2B teams in 2026

> **TL;DR** Dealfront vs Leadinfo : real-world feature + pricing breakdown for 2026 procurement decisions. Includes Derrick App ($10/mo) as the Sheet-native alternative to both.

*Canonical: https://derrick-app.com/vs/dealfront-vs-leadinfo-vs-derrick-app*

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## Why choose Derrick against Dealfront or Leadinfo

### Sheet-native workflows : no export, no import, no friction
Both Dealfront and Leadinfo make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

### One price for unlimited rows : $10/month total
Pricing comparison : Dealfront from €141/month, Leadinfo from €69/month, Derrick at $10/mo flat. Note the unit — both Dealfront and Leadinfo either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.

### AI-agent ready : Derrick speaks the Model Context Protocol
The AI-agent stack in 2026 looks different : Claude calls MCP-enabled tools directly, no glue code. Derrick was built MCP-native from day one. Pairing Dealfront or Leadinfo with an AI agent still means setting up Zapier flows, parsing JSON responses, and handling rate limits manually.

## Comparison : Dealfront vs Leadinfo vs Derrick

|  | [Dealfront](/tools/dealfront-review) | Derrick App | [Leadinfo](/tools/leadinfo-review) |
| --- | --- | --- | --- |
| Entry price | €141/month | $10/mo flat | €69/month |
| Free plan | Yes (limited) | 14-day full trial | 14-day free trial |
| Best for | EU mid-market B2B teams | Sheet-native enrichment | SMB EU visitor-ID workflows |
| Category positioning | B2B sales intelligence | Spreadsheet-native B2B data | Visitor identification |
| G2 rating | 4.4/5 | — | 4.4/5 |
| Founded | 2022 (Echobot + Leadfeeder merger) | 2022 | 2017 |
| Email accuracy / verification | Standard | Real-time, included | Standard |
| Phone-number coverage | Available via providers | Via integrated providers | Available via providers |
| Match rate (B2B traffic) | 25-40% | N/A — data not visitor ID | Best-in-class (Dutch heritage) |
| Geographic coverage | Best-in-class (DACH + Nordics) | Via integrated providers | Global |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Dealfront vs Leadinfo vs Derrick App pricing in a nutshell

### Dealfront pricing (EU mid-market B2B teams)
Dealfront starts at €141/month. B2B sales intelligence, with positioning around eu mid-market b2b teams. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Dealfront pricing page.
[Visit pricing](/tools/dealfront-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Leadinfo pricing (SMB EU visitor-ID workflows)
For smb eu visitor-id workflows, Leadinfo visitor identification starts at €69/month. Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the Leadinfo pricing page below.
[Visit pricing](/tools/leadinfo-pricing)

## Frequently Asked Questions

### Dealfront vs Leadinfo: when does each fit best?
Dealfront is positioned as b2b sales intelligence for eu mid-market b2b teams. Leadinfo is positioned as visitor identification for smb eu visitor-id workflows. These are different category bets — Dealfront for B2B contact data, Leadinfo for visitor identification. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Dealfront at 4.4/5 and Leadinfo at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Dealfront and Leadinfo pricing actually compare in 2026?
Dealfront entry-paid tier : Connect (Prospecting) at €141/month. Next tier up is Engage (Visitor ID) (€399/month). Dealfront's free tier : Free forever (limited features). Leadinfo entry-paid tier : Starter at €69/month. Next tier up is Pro (€129/month). Leadinfo's free tier : 14-day free trial. If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.

### What's the biggest reason to pick Dealfront over Leadinfo?
Deepest EU B2B firmographics in the market. The Echobot side brings registry-grade data on 19M+ EU companies — financials, ownership, tech stack, employee count, founding year, all from public registries and verified sources. DACH and Nordics coverage is unmatched by Apollo, Cognism, or ZoomInfo. (Source : Klaus M., Sales Director (German SaaS), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Dealfront is the right pick over Leadinfo.

### What's the biggest reason to pick Leadinfo over Dealfront?
Cheapest serious visitor-ID tier in the category. €69/month Starter is the lowest paid entry across all major visitor-ID platforms. For SMB teams piloting visitor-ID workflows, the price-point removes the "is this worth the budget" question that €99-€500 competitors create. (Source : Klaus M., Marketing Lead (Dutch SaaS), G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Leadinfo is the right pick over Dealfront.

### Can Derrick replace both Dealfront and Leadinfo?
Dealfront (b2b sales intelligence) and Leadinfo (visitor identification) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Dealfront and Leadinfo rather than replacing them outright.

### Beyond Dealfront and Leadinfo, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Cognism, Apollo, Dropcontact, Kaspr. Each has its own positioning trade-off versus Dealfront and Leadinfo — Cognism typically appears as a direct competitor on G2 review pages, with Apollo, Dropcontact, Kaspr as adjacent picks for different team sizes or use cases. Each tool's full review on this site has the deep trade-off matrix — start there before shortlisting.