# Demandbase vs Rollworks — which fits your stack in 2026?

> **TL;DR** Demandbase vs Rollworks : real-world feature + pricing breakdown for 2026 procurement decisions. Includes Derrick App ($10/mo) as the Sheet-native alternative to both.

*Canonical: https://derrick-app.com/vs/demandbase-vs-rollworks-vs-derrick-app*

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## Why choose Derrick against Demandbase or Rollworks

### Skip the dashboard — enrich straight from formulas
The friction with Demandbase and Rollworks isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.

### Flat $10/month pricing — no credit walls
Demandbase (Custom (~$18K-65K+/yr)) and Rollworks (~$10,000/year (custom)) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

### Plug Derrick into Claude / ChatGPT via MCP — no glue code
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Demandbase and Rollworks require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.

## Comparison : Demandbase vs Rollworks vs Derrick

|  | [Demandbase](/tools/demandbase-review) | Derrick App | [Rollworks](/tools/rollworks-review) |
| --- | --- | --- | --- |
| Entry price | Custom (~$18K-65K+/yr) | $10/mo flat | ~$10,000/year (custom) |
| Free plan | ✕ | 14-day full trial | Yes (limited) |
| Best for | Enterprise B2B with mature ABM programs + advertising budgets | Sheet-native enrichment | Mid-market ABM teams on AdRoll |
| Category positioning | Enterprise ABM Orchestration Platform | Spreadsheet-native B2B data | Account-Based Marketing (ABM) |
| G2 rating | 4.4/5 | — | 4.3/5 |
| Founded | 2006 | 2022 | 2018 (spun out of AdRoll/NextRoll) |
| Intent data source | Bundled / third-party | External integrations | Bombora (3rd party) |
| Account scoring | Available | Via LLM in Sheets | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Demandbase vs Rollworks vs Derrick App pricing in a nutshell

### Demandbase pricing (Enterprise B2B with mature ABM programs + advertising budgets)
Demandbase pricing entry sits at Custom (~$18K-65K+/yr) (enterprise abm orchestration platform). Sized for enterprise b2b with mature abm programs + advertising budgets. The detailed Demandbase pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
[Visit pricing](/tools/demandbase-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Rollworks pricing (Mid-market ABM teams on AdRoll)
Account-Based Marketing (ABM) category : Rollworks entry tier is ~$10,000/year (custom). Best-for : mid-market abm teams on adroll. See the complete Rollworks pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/rollworks-pricing)

## Frequently Asked Questions

### Demandbase vs Rollworks: when does each fit best?
Demandbase is positioned as enterprise abm orchestration platform for enterprise b2b with mature abm programs + advertising budgets. Rollworks is positioned as account-based marketing (abm) for mid-market abm teams on adroll. These are different category bets — Demandbase for its niche, Rollworks for ABM + intent data. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Demandbase at 4.4/5 and Rollworks at 4.3/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Demandbase and Rollworks pricing actually compare in 2026?
Demandbase entry-paid tier : Demandbase One™ at Custom (typically $18K-65K+/yr). Next tier up is Advertising solution (Custom (entry point)). Demandbase's free tier : No (custom enterprise contracts only). Rollworks entry-paid tier : ABM Starter at ~$10K/year. Next tier up is ABM Standard ($25-50K/year). Rollworks's free tier : Free account-ID Chrome extension. If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.

### What's the biggest reason to pick Demandbase over Rollworks?
Best-in-class enterprise account identification + account graph. Demandbase's account graph is one of the most mature in the category - identification accuracy on enterprise-segment traffic, company hierarchy resolution, and firmographic enrichment are consistently rated as category-leading. For enterprise B2B with complex multi-subsidiary account structures, Demandbase's resolution depth beats Leadfeeder, 6sense and most competitors. (Source : Verified G2 user, Enterprise Marketing Lead, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Demandbase is the right pick over Rollworks.

### What's the biggest reason to pick Rollworks over Demandbase?
AdRoll display ads are bundled, not bolted-on. Most ABM platforms require a separate DSP for display ads. Rollworks owns the network, so account-targeted ads launch in the same UI as journey orchestration. For teams already on AdRoll, this removes a real integration headache. (Source : Mei C., Demand Gen Director, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Rollworks is the right pick over Demandbase.

### Can Derrick replace both Demandbase and Rollworks?
Demandbase (enterprise abm orchestration platform) and Rollworks (account-based marketing (abm)) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Demandbase and Rollworks rather than replacing them outright.

### Beyond Demandbase and Rollworks, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : 6sense, Breeze Intelligence, Bombora, Leadfeeder. Each has its own positioning trade-off versus Demandbase and Rollworks — 6sense typically appears as a direct competitor on G2 review pages, with Breeze Intelligence, Bombora, Leadfeeder as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.