# Demandbase or Warmly : the real differences for B2B teams in 2026

> **TL;DR** Demandbase (Custom (~$18K-65K+/yr), enterprise abm orchestration platform) versus Warmly ($10,000/year, signal-based revenue platform) — feature parity, pricing math, fit decisions, and where Derrick's Sheet workflow replaces the platform layer.

*Canonical: https://derrick-app.com/vs/demandbase-vs-warmly-vs-derrick-app*

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## Why choose Derrick against Demandbase or Warmly

### Lives where your data already does — Google Sheets
Both Demandbase and Warmly make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

### $10/mo flat — predictable spend, no overage shock
The total-cost-of-ownership math : at Demandbase's Custom (~$18K-65K+/yr) or Warmly's $10,000/year entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.

### AI-agent ready : Derrick speaks the Model Context Protocol
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. Demandbase and Warmly require Zapier, Make, or custom API wiring to do the same.

## Comparison : Demandbase vs Warmly vs Derrick

|  | [Demandbase](/tools/demandbase-review) | Derrick App | [Warmly](/tools/warmly-review) |
| --- | --- | --- | --- |
| Entry price | Custom (~$18K-65K+/yr) | $10/mo flat | $10,000/year |
| Free plan | ✕ | 14-day full trial | Free tier (limited deanon) |
| Best for | Enterprise B2B with mature ABM programs + advertising budgets | Sheet-native enrichment | Revenue teams on signal-based outbound |
| Category positioning | Enterprise ABM Orchestration Platform | Spreadsheet-native B2B data | Signal-based revenue platform |
| G2 rating | 4.4/5 | — | 4.6/5 |
| Founded | 2006 | 2022 | 2020 |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Demandbase vs Warmly vs Derrick App pricing in a nutshell

### Demandbase pricing (Enterprise B2B with mature ABM programs + advertising budgets)
Demandbase starts at Custom (~$18K-65K+/yr). Enterprise ABM Orchestration Platform, with positioning around enterprise b2b with mature abm programs + advertising budgets. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Demandbase pricing page.
[Visit pricing](/tools/demandbase-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Warmly pricing (Revenue teams on signal-based outbound)
For revenue teams on signal-based outbound, Warmly signal-based revenue platform starts at $10,000/year. Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the Warmly pricing page below.
[Visit pricing](/tools/warmly-pricing)

## Frequently Asked Questions

### Demandbase vs Warmly: when does each fit best?
Demandbase is positioned as enterprise abm orchestration platform for enterprise b2b with mature abm programs + advertising budgets. Warmly is positioned as signal-based revenue platform for revenue teams on signal-based outbound. These are different category bets — Demandbase for its niche, Warmly for signal-based revenue. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Demandbase at 4.4/5 and Warmly at 4.6/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Demandbase and Warmly pricing actually compare in 2026?
Demandbase entry-paid tier : Demandbase One™ at Custom (typically $18K-65K+/yr). Next tier up is Advertising solution (Custom (entry point)). Demandbase's free tier : No (custom enterprise contracts only). Warmly entry-paid tier : AI Web-Deanonymization (Starter) at $10,000/year (or $3,250/quarter). Next tier up is Data + Signals ($15,000-$20,000/year). Warmly's free tier : Free tier (limited deanon). For comparison : Derrick App skips the credit + seat model entirely with $10/month for unlimited enrichment, billed directly in the Sheet.

### What's the biggest reason to pick Demandbase over Warmly?
Best-in-class enterprise account identification + account graph. Demandbase's account graph is one of the most mature in the category - identification accuracy on enterprise-segment traffic, company hierarchy resolution, and firmographic enrichment are consistently rated as category-leading. For enterprise B2B with complex multi-subsidiary account structures, Demandbase's resolution depth beats Leadfeeder, 6sense and most competitors. (Source : Verified G2 user, Enterprise Marketing Lead, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Demandbase is the right pick over Warmly.

### What's the biggest reason to pick Warmly over Demandbase?
Speed-to-respond is genuinely different from ABM dashboards. Most account-ID tools surface signal in a dashboard you check daily or weekly. Warmly fires the signal into Slack, sequences, and chat instantly. Reviewers consistently cite this as the deciding factor versus 6sense + Leadfeeder. (Source : Mei C., RevOps Lead, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Warmly is the right pick over Demandbase.

### Can Derrick replace both Demandbase and Warmly?
Demandbase (enterprise abm orchestration platform) and Warmly (signal-based revenue platform) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Demandbase and Warmly rather than replacing them outright.

### Beyond Demandbase and Warmly, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : 6sense, Leadfeeder, Rollworks, Terminus. Each has its own positioning trade-off versus Demandbase and Warmly — 6sense typically appears as a direct competitor on G2 review pages, with Leadfeeder, Rollworks, Terminus as adjacent picks for different team sizes or use cases. Read the dedicated reviews to weigh feature surface, pricing model, and geographic depth against your real sales motion.