# Factors.AI or Warmly : the real differences for B2B teams in 2026

> **TL;DR** Comparing Factors.AI and Warmly on price ($399/month vs $10,000/year), feature surface (account-based marketing (abm) vs signal-based revenue platform), and team-size fit. Plus Derrick as the Sheet-native third option.

*Canonical: https://derrick-app.com/vs/factors-ai-vs-warmly-vs-derrick-app*

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## Why choose Derrick against Factors.AI or Warmly

### Skip the dashboard — enrich straight from formulas
Both Factors.AI and Warmly make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

### Flat $10/month pricing — no credit walls
Factors.AI ($399/month) and Warmly ($10,000/year) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

### AI-agent ready : Derrick speaks the Model Context Protocol
In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. Factors.AI and Warmly need either a custom integration or a Zapier middleman for the same workflow.

## Comparison : Factors.AI vs Warmly vs Derrick

|  | [Factors.AI](/tools/factors-ai-review) | Derrick App | [Warmly](/tools/warmly-review) |
| --- | --- | --- | --- |
| Entry price | $399/month | $10/mo flat | $10,000/year |
| Free plan | Free 14-day trial | 14-day full trial | Free tier (limited deanon) |
| Best for | Mid-market AI-first ABM | Sheet-native enrichment | Revenue teams on signal-based outbound |
| Category positioning | Account-Based Marketing (ABM) | Spreadsheet-native B2B data | Signal-based revenue platform |
| G2 rating | 4.6/5 | — | 4.6/5 |
| Founded | 2020 | 2022 | 2020 |
| Intent data source | Bundled / third-party | External integrations | Bombora + first-party (mid-tier) |
| Account scoring | Available on Growth ($899+) | Via LLM in Sheets | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Factors.AI vs Warmly vs Derrick App pricing in a nutshell

### Factors.AI pricing (Mid-market AI-first ABM)
For mid-market ai-first abm, Factors.AI account-based marketing (abm) starts at $399/month. Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the Factors.AI pricing page below.
[Visit pricing](/tools/factors-ai-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Warmly pricing (Revenue teams on signal-based outbound)
Signal-based revenue platform category : Warmly entry tier is $10,000/year. Best-for : revenue teams on signal-based outbound. See the complete Warmly pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/warmly-pricing)

## Frequently Asked Questions

### Factors.AI vs Warmly: when does each fit best?
Factors.AI is positioned as account-based marketing (abm) for mid-market ai-first abm. Warmly is positioned as signal-based revenue platform for revenue teams on signal-based outbound. These are different category bets — Factors.AI for ABM + intent data, Warmly for signal-based revenue. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Factors.AI at 4.6/5 and Warmly at 4.6/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Factors.AI and Warmly pricing actually compare in 2026?
Factors.AI entry-paid tier : Starter at $399/month. Next tier up is Growth ($899-$1,200/month). Factors.AI's free tier : Free 14-day trial. Warmly entry-paid tier : AI Web-Deanonymization (Starter) at $10,000/year (or $3,250/quarter). Next tier up is Data + Signals ($15,000-$20,000/year). Warmly's free tier : Free tier (limited deanon). If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.

### What's the biggest reason to pick Factors.AI over Warmly?
AI predictive scoring without enterprise pricing. Predictive in-market account scoring (ML models trained on customer data) is typically a 6sense-only feature at $50K+/year. Factors.AI delivers similar predictive depth at $899-$1,200/month — meaningful difference for mid-market teams that want the AI without the commit. (Source : Mei C., Head of RevOps, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Factors.AI is the right pick over Warmly.

### What's the biggest reason to pick Warmly over Factors.AI?
Speed-to-respond is genuinely different from ABM dashboards. Most account-ID tools surface signal in a dashboard you check daily or weekly. Warmly fires the signal into Slack, sequences, and chat instantly. Reviewers consistently cite this as the deciding factor versus 6sense + Leadfeeder. (Source : Mei C., RevOps Lead, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Warmly is the right pick over Factors.AI.

### Can Derrick replace both Factors.AI and Warmly?
Factors.AI (account-based marketing (abm)) and Warmly (signal-based revenue platform) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Factors.AI and Warmly rather than replacing them outright.

### Beyond Factors.AI and Warmly, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : 6sense, Demandbase, Rollworks, Leadfeeder. Each has its own positioning trade-off versus Factors.AI and Warmly — 6sense typically appears as a direct competitor on G2 review pages, with Demandbase, Rollworks, Leadfeeder as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.