# HG Insights vs SimilarWeb : side-by-side breakdown for 2026 buyers

> **TL;DR** HG Insights vs SimilarWeb : real-world feature + pricing breakdown for 2026 procurement decisions. Includes Derrick App ($10/mo) as the Sheet-native alternative to both.

*Canonical: https://derrick-app.com/vs/hg-insights-vs-similarweb-vs-derrick-app*

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## Why choose Derrick against HG Insights or SimilarWeb

### Native Google Sheets enrichment, no CSV exports
HG Insights and SimilarWeb both run as standalone platforms — separate UIs, separate logins, CSV exports + imports to move data into your CRM or spreadsheet. Derrick skips that entire layer : you enrich a Google Sheet with a formula (=DERRICK_EMAIL, =DERRICK_PHONE, =DERRICK_TECH) and the column populates inline. No platform-switching, no CSV round-trip.

### $10/mo flat — predictable spend, no overage shock
HG Insights (~$40,000/year (custom)) and SimilarWeb ($199/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

### Native MCP support : Claude + ChatGPT call Derrick directly
In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. HG Insights and SimilarWeb need either a custom integration or a Zapier middleman for the same workflow.

## Comparison : HG Insights vs SimilarWeb vs Derrick

|  | [HG Insights](/tools/hg-insights-review) | Derrick App | [SimilarWeb](/tools/similarweb-review) |
| --- | --- | --- | --- |
| Entry price | ~$40,000/year (custom) | $10/mo flat | $199/month |
| Free plan | Yes (limited) | 14-day full trial | Yes (limited) |
| Best for | Enterprise tech vendors with IT-spend ICP | Sheet-native enrichment | Marketing + sales on traffic-defined ICP |
| Category positioning | Enterprise tech intelligence | Spreadsheet-native B2B data | Web traffic + competitive intelligence |
| G2 rating | 4.3/5 | — | 4.5/5 |
| Founded | 2010 | 2022 | 2007 |
| Technologies tracked | Standard | Via integrated providers | Standard |
| Historical adoption data | Limited | N/A | Limited |
| Bundled contact data | Available | Derrick search + enrich | Sales Intelligence — weaker than Apollo |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## HG Insights vs SimilarWeb vs Derrick App pricing in a nutshell

### HG Insights pricing (Enterprise tech vendors with IT-spend ICP)
For enterprise tech vendors with it-spend icp, HG Insights enterprise tech intelligence starts at ~$40,000/year (custom). Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the HG Insights pricing page below.
[Visit pricing](/tools/hg-insights-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### SimilarWeb pricing (Marketing + sales on traffic-defined ICP)
SimilarWeb pricing entry sits at $199/month (web traffic + competitive intelligence). Sized for marketing + sales on traffic-defined icp. The detailed SimilarWeb pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
[Visit pricing](/tools/similarweb-pricing)

## Frequently Asked Questions

### HG Insights vs SimilarWeb: when does each fit best?
HG Insights is positioned as enterprise tech intelligence for enterprise tech vendors with it-spend icp. SimilarWeb is positioned as web traffic + competitive intelligence for marketing + sales on traffic-defined icp. Both compete in the tech-stack + web intelligence category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate HG Insights at 4.3/5 and SimilarWeb at 4.5/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do HG Insights and SimilarWeb pricing actually compare in 2026?
HG Insights entry-paid tier : HG Platform Starter at ~$40K/year. Next tier up is HG Platform Pro ($75-$150K/year). HG Insights's free tier : Free benchmarking reports (gated). SimilarWeb entry-paid tier : Pro (Starter) at $199/month. Next tier up is Pro (Team) ($15K-$30K/year). SimilarWeb's free tier : Free Chrome extension + limited web tool. If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.

### What's the biggest reason to pick HG Insights over SimilarWeb?
IT-spend signal is genuinely unique. No competitor delivers both tech-stack detection AND IT-spend modeling. For enterprise tech vendors selling into IT decision-makers where deal size correlates with current spend, knowing prospects' actual budget commitments is decisive. (Source : Klaus M., Enterprise Sales Director, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, HG Insights is the right pick over SimilarWeb.

### What's the biggest reason to pick SimilarWeb over HG Insights?
Most-cited traffic data in the industry. SimilarWeb numbers are referenced in pitch decks, earnings calls, analyst reports, and industry research. The data is widely accepted as authoritative — which matters when you're presenting competitive analysis internally or to investors. (Source : Mei C., CMO, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, SimilarWeb is the right pick over HG Insights.

### Can Derrick replace both HG Insights and SimilarWeb?
Both HG Insights and SimilarWeb compete in the tech-stack + web intelligence category. Derrick is data-and-Sheets-native — it doesn't replace a full tech-stack + web intelligence platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside HG Insights or SimilarWeb. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical tech-stack + web intelligence stack workflows. For teams running heavy tech-stack + web intelligence feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond HG Insights and SimilarWeb, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : BuiltWith, Wappalyzer, ZoomInfo, 6sense. Each has its own positioning trade-off versus HG Insights and SimilarWeb — BuiltWith typically appears as a direct competitor on G2 review pages, with Wappalyzer, ZoomInfo, 6sense as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.