# Comparing HG Insights vs Wappalyzer : pricing, features, and the alternatives

> **TL;DR** HG Insights vs Wappalyzer : real-world feature + pricing breakdown for 2026 procurement decisions. Includes Derrick App ($10/mo) as the Sheet-native alternative to both.

*Canonical: https://derrick-app.com/vs/hg-insights-vs-wappalyzer-vs-derrick-app*

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## Why choose Derrick against HG Insights or Wappalyzer

### Built for teams whose pipeline runs in Sheets
The friction with HG Insights and Wappalyzer isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.

### Forget per-seat math : $10/mo regardless of scale
HG Insights (~$40,000/year (custom)) and Wappalyzer ($250/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

### Built for the 2026 AI stack : MCP-first enrichment
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). HG Insights and Wappalyzer require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.

## Comparison : HG Insights vs Wappalyzer vs Derrick

|  | [HG Insights](/tools/hg-insights-review) | Derrick App | [Wappalyzer](/tools/wappalyzer-review) |
| --- | --- | --- | --- |
| Entry price | ~$40,000/year (custom) | $10/mo flat | $250/month |
| Free plan | Yes (limited) | 14-day full trial | Free Chrome extension |
| Best for | Enterprise tech vendors with IT-spend ICP | Sheet-native enrichment | Basic tech-stack lookups |
| Category positioning | Enterprise tech intelligence | Spreadsheet-native B2B data | Tech stack intelligence |
| G2 rating | 4.3/5 | — | 4.4/5 |
| Founded | 2010 | 2022 | 2008 |
| Technologies tracked | Standard | Via integrated providers | ~3,000 |
| Historical adoption data | Limited | N/A | Not available |
| Bundled contact data | Available | Derrick search + enrich | Included but weaker quality |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## HG Insights vs Wappalyzer vs Derrick App pricing in a nutshell

### HG Insights pricing (Enterprise tech vendors with IT-spend ICP)
Enterprise tech intelligence category : HG Insights entry tier is ~$40,000/year (custom). Best-for : enterprise tech vendors with it-spend icp. See the complete HG Insights pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/hg-insights-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Wappalyzer pricing (Basic tech-stack lookups)
Wappalyzer pricing entry sits at $250/month (tech stack intelligence). Sized for basic tech-stack lookups. The detailed Wappalyzer pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
[Visit pricing](/tools/wappalyzer-pricing)

## Frequently Asked Questions

### HG Insights vs Wappalyzer: when does each fit best?
HG Insights is positioned as enterprise tech intelligence for enterprise tech vendors with it-spend icp. Wappalyzer is positioned as tech stack intelligence for basic tech-stack lookups. Both compete in the tech-stack + web intelligence category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate HG Insights at 4.3/5 and Wappalyzer at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do HG Insights and Wappalyzer pricing actually compare in 2026?
HG Insights entry-paid tier : HG Platform Starter at ~$40K/year. Next tier up is HG Platform Pro ($75-$150K/year). HG Insights's free tier : Free benchmarking reports (gated). Wappalyzer entry-paid tier : Starter at $250/month. Next tier up is Pro ($450/month). Wappalyzer's free tier : Free Chrome extension. As a cross-reference : Derrick App's $10/month flat fee covers unlimited Sheet rows — useful for teams that hate budgeting around credit refills.

### What's the biggest reason to pick HG Insights over Wappalyzer?
IT-spend signal is genuinely unique. No competitor delivers both tech-stack detection AND IT-spend modeling. For enterprise tech vendors selling into IT decision-makers where deal size correlates with current spend, knowing prospects' actual budget commitments is decisive. (Source : Klaus M., Enterprise Sales Director, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, HG Insights is the right pick over Wappalyzer.

### What's the biggest reason to pick Wappalyzer over HG Insights?
Free Chrome extension is the industry reference. Millions of developers + sales reps have Wappalyzer's Chrome extension installed. It's the default tool for "what is this site running" — and it's free with no signup required. (Source : Mei C., Demand Gen, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Wappalyzer is the right pick over HG Insights.

### Can Derrick replace both HG Insights and Wappalyzer?
Both HG Insights and Wappalyzer compete in the tech-stack + web intelligence category. Derrick is data-and-Sheets-native — it doesn't replace a full tech-stack + web intelligence platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside HG Insights or Wappalyzer. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical tech-stack + web intelligence stack workflows. For teams running heavy tech-stack + web intelligence feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond HG Insights and Wappalyzer, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : BuiltWith, SimilarWeb, ZoomInfo, 6sense. Each has its own positioning trade-off versus HG Insights and Wappalyzer — BuiltWith typically appears as a direct competitor on G2 review pages, with SimilarWeb, ZoomInfo, 6sense as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.