# Lead Forensics vs Leadfeeder : side-by-side breakdown for 2026 buyers

> **TL;DR** Comparing Lead Forensics and Leadfeeder on price (~$4,500/year (custom) vs Free Lite forever · Visitor ID from €99/mo), feature surface (visitor identification vs website visitor identification (now dealfront)), and team-size fit. Plus Derrick as the Sheet-native third option.

*Canonical: https://derrick-app.com/vs/lead-forensics-vs-leadfeeder-vs-derrick-app*

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## Why choose Derrick against Lead Forensics or Leadfeeder

### Native Google Sheets enrichment, no CSV exports
Both Lead Forensics and Leadfeeder make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

### Flat $10/month pricing — no credit walls
Pricing comparison : Lead Forensics from ~$4,500/year (custom), Leadfeeder from Free Lite forever · Visitor ID from €99/mo, Derrick at $10/mo flat. Note the unit — both Lead Forensics and Leadfeeder either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.

### Plug Derrick into Claude / ChatGPT via MCP — no glue code
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. Lead Forensics and Leadfeeder require Zapier, Make, or custom API wiring to do the same.

## Comparison : Lead Forensics vs Leadfeeder vs Derrick

|  | [Lead Forensics](/tools/lead-forensics-review) | Derrick App | [Leadfeeder](/tools/leadfeeder-review) |
| --- | --- | --- | --- |
| Entry price | ~$4,500/year (custom) | $10/mo flat | Free Lite forever · Visitor ID from €99/mo |
| Free plan | Free 7-day trial | 14-day full trial | Yes (limited) |
| Best for | UK enterprise B2B teams | Sheet-native enrichment | Mid-market B2B teams generating leads from website traffic |
| Category positioning | Visitor identification | Spreadsheet-native B2B data | Website Visitor Identification (now Dealfront) |
| G2 rating | 4.1/5 | — | 4.3/5 |
| Founded | 2009 | 2022 | 2012 (merged with Echobot to form Dealfront in April 2023) |
| Match rate (B2B traffic) | Strong heritage advantage | N/A — data not visitor ID | 25-40% |
| Geographic coverage | Strong heritage advantage | Via integrated providers | Best-in-class (Dealfront EU posture) |
| Deanonymization level | Account-level | N/A | Account-level |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Lead Forensics vs Leadfeeder vs Derrick App pricing in a nutshell

### Lead Forensics pricing (UK enterprise B2B teams)
Lead Forensics pricing entry sits at ~$4,500/year (custom) (visitor identification). Sized for uk enterprise b2b teams. The detailed Lead Forensics pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
[Visit pricing](/tools/lead-forensics-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Leadfeeder pricing (Mid-market B2B teams generating leads from website traffic)
Website Visitor Identification (now Dealfront) category : Leadfeeder entry tier is Free Lite forever · Visitor ID from €99/mo. Best-for : mid-market b2b teams generating leads from website traffic. See the complete Leadfeeder pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/leadfeeder-pricing)

## Frequently Asked Questions

### Lead Forensics vs Leadfeeder: when does each fit best?
Lead Forensics is positioned as visitor identification for uk enterprise b2b teams. Leadfeeder is positioned as website visitor identification (now dealfront) for mid-market b2b teams generating leads from website traffic. Both compete in the visitor identification category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Lead Forensics at 4.1/5 and Leadfeeder at 4.3/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Lead Forensics and Leadfeeder pricing actually compare in 2026?
Lead Forensics entry-paid tier : Standard at ~£4,500/year. Next tier up is Premium (~£8,000-£10,000/year). Lead Forensics's free tier : Free 7-day trial. Leadfeeder entry-paid tier : Website Visitor Identification at €99-€1,199/mo (annual: ~30% discount). Next tier up is Platform (From €399/mo (annual)). Leadfeeder's free tier : Yes - Lite plan free forever (100 companies/mo). For comparison : Derrick App skips the credit + seat model entirely with $10/month for unlimited enrichment, billed directly in the Sheet.

### What's the biggest reason to pick Lead Forensics over Leadfeeder?
Dedicated UK-based account management. Higher-tier customers get a named UK-based account manager with quick response times and product knowledge. For enterprise teams that value relationship-driven vendor management, the human touch matters versus self-serve products. (Source : James W., Sales Director (UK SaaS), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Lead Forensics is the right pick over Leadfeeder.

### What's the biggest reason to pick Leadfeeder over Lead Forensics?
Best-in-class visitor identification UX. Setup is dead-simple - install a tracking script and see data within minutes. G2 reviewers consistently praise the onboarding experience. The interface clearly shows which companies visited, what pages they viewed, and how to action the signals. New users typically have working visitor identification within 30 minutes of signup. (Source : Verified G2 user, Marketing Director, G2 review (Q1 2026).) If this is the differentiator that matters most for your stack, Leadfeeder is the right pick over Lead Forensics.

### Can Derrick replace both Lead Forensics and Leadfeeder?
Both Lead Forensics and Leadfeeder compete in the visitor identification category. Derrick is data-and-Sheets-native — it doesn't replace a full visitor identification platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Lead Forensics or Leadfeeder. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical visitor identification stack workflows. For teams running heavy visitor identification feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond Lead Forensics and Leadfeeder, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Albacross, Leadinfo, Warmly, Dealfront. Each has its own positioning trade-off versus Lead Forensics and Leadfeeder — Albacross typically appears as a direct competitor on G2 review pages, with Leadinfo, Warmly, Dealfront as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.