# Lead Forensics vs Leadfeeder vs Derrick: Which Is Better in 2026?

*Canonical: https://derrick-app.com/vs/lead-forensics-vs-leadfeeder-vs-derrick-app*
*Published: 2026-05-17 · Updated: 2026-09-28*

[Try Derrick free](https://app.derrick-app.com)

## Short answer

Lead Forensics vs Leadfeeder vs Derrick in short. Lead Forensics: enterprise account-ID · UK + EU coverage. Leadfeeder: website visitor identification platform - now part of Dealfront after April 2023 merger. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €20/month, and it runs on its own or alongside Lead Forensics or Leadfeeder.

## Lead Forensics vs Leadfeeder vs Derrick: full feature comparison

|  | [Lead Forensics](/tools/lead-forensics-review) | Derrick App | [Leadfeeder](/tools/leadfeeder-review) |
| --- | --- | --- | --- |
| Entry price | See pricing | Free plan · from €20/month | Free Lite forever · Visitor ID from €99/mo |
| Free plan | Free 7-day trial | Free plan, 100 credits/month | Yes (limited) |
| Typical use | UK enterprise B2B teams | B2B enrichment (web app, Sheets, Claude, API) | Mid-market B2B teams generating leads from website traffic |
| Category positioning | Visitor identification | Web app for B2B data (also Sheets, Claude, API) | Website Visitor Identification (now Dealfront) |
| Founded | 2009 | 2022 | 2012 (merged with Echobot to form Dealfront in April 2023) |
| Match rate (B2B traffic) | Strong heritage advantage | N/A - data not visitor ID | 25-40% |
| Geographic coverage | Strong heritage advantage | Via integrated providers | Best-in-class (Dealfront EU posture) |
| Deanonymization level | Account-level | N/A | Account-level |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (credits roll over) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## True cost over 12 months

| | Lead Forensics | Leadfeeder | Derrick |
|---|---|---|---|
| Starting price | See pricing | Free Lite forever · Visitor ID from €99/mo | €0 (free) · €20/month paid |
| Annual cost (base) | See pricing | ~€1,188/yr | €0/year free · €240/year on Standard |
| Free plan? | Free 7-day trial | Yes - Lite plan free forever (100 companies/mo) | Forever - 100 credits/mo |

Competitor prices come from each tool's review page on derrick-app.com; when its sources disagree, no figure is shown.

## Which one is right for you?

### Pick Lead Forensics if…
- You specifically need UK enterprise B2B teams
- Dedicated UK-based account management
- Strong UK + Western European coverage
- You're already invested in the Lead Forensics ecosystem

### Pick Leadfeeder if…
- You specifically need mid-market B2B teams generating leads from website traffic
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- You're already invested in the Leadfeeder ecosystem

### Pick Derrick if…
- You want B2B enrichment with nothing to install (web app, also in Sheets, Claude, API)
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool

[Try Derrick free](https://app.derrick-app.com)

## FAQ

### Lead Forensics vs Leadfeeder: when does each fit best?
Lead Forensics is positioned as visitor identification for uk enterprise b2b teams. Leadfeeder is positioned as website visitor identification (now dealfront) for mid-market b2b teams generating leads from website traffic. Both compete in the visitor identification category, so the choice comes down to which usage profile your team matches most closely. Both are established products with real user bases, so the deciding factor is workflow fit, not product quality.

### How do Lead Forensics and Leadfeeder pricing actually compare in 2026?
Lead Forensics entry-paid tier : Standard, quoted on request. Lead Forensics's free tier : Free 7-day trial. Leadfeeder entry-paid tier : Website Visitor Identification at €99-€1,199/mo (annual: ~30% discount). Next tier up is Platform (From €399/mo (annual)). Leadfeeder's free tier : Yes - Lite plan free forever (100 companies/mo). For comparison : Derrick App runs on a single credit balance per plan, starting free with 100 credits a month and 20 EUR for 10,000, spent in the web app, Google Sheets, Claude or the API.

### What's the biggest reason to pick Lead Forensics over Leadfeeder?
Dedicated UK-based account management. Higher-tier customers get a named UK-based account manager with quick response times and product knowledge. For enterprise teams that value relationship-driven vendor management, the human touch matters versus self-serve products. That is the capability to test against your own list before it decides anything.

### What's the biggest reason to pick Leadfeeder over Lead Forensics?
Best-in-class visitor identification UX. Setup is dead-simple - install a tracking script and see data within minutes. The interface clearly shows which companies visited, what pages they viewed, and how to action the signals. New users typically have working visitor identification within 30 minutes of signup. That is the difference to test against your own workflow before it decides anything.

### Can Derrick replace both Lead Forensics and Leadfeeder?
Both Lead Forensics and Leadfeeder compete in the visitor identification category. Derrick is a data-first web app (also in Google Sheets, Claude and the API) - it doesn't replace a full visitor identification platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Lead Forensics or Leadfeeder. For teams whose primary need is enrichment + list-building, Derrick covers 60-80% of typical visitor identification stack workflows on a credit plan that opens at 20 EUR a month for 10,000 credits. For teams running heavy visitor identification feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond Lead Forensics and Leadfeeder, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Albacross, Leadinfo, Warmly, Dealfront. Each has its own positioning trade-off versus Lead Forensics and Leadfeeder - Albacross sits closest to them on the same use case, with Leadinfo, Warmly, Dealfront as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.

## Where to use Derrick: web app, Google Sheets, Claude (MCP) or API

The same B2B data enrichment is available on four surfaces. The free plan gives 100 credits a month, no card required.

- **Web app** (main entry, nothing to install): import or paste your list and enrich it in the browser. https://app.derrick-app.com
- **Google Sheets**: the sidebar add-on enriches your list in place, inside your spreadsheet. Install: https://workspace.google.com/marketplace/app/linkedin_email_phone_finder_ia_%E2%80%94_derrick/3746789989?flow_type=2
- **Claude / AI agents (MCP)**: connect the Derrick MCP server, then enrich from chat. Setup: /mcp
- **REST API**: call the same enrichment endpoints from your own stack (PLUS plan and up). Docs: https://app.derrick-app.com/api-docs