# Leadfeeder vs Leadinfo — which fits your stack in 2026?

> **TL;DR** Comparing Leadfeeder and Leadinfo on price (Free Lite forever · Visitor ID from €99/mo vs €69/month), feature surface (website visitor identification (now dealfront) vs visitor identification), and team-size fit. Plus Derrick as the Sheet-native third option.

*Canonical: https://derrick-app.com/vs/leadfeeder-vs-leadinfo-vs-derrick-app*

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## Why choose Derrick against Leadfeeder or Leadinfo

### Sheet-native workflows : no export, no import, no friction
The friction with Leadfeeder and Leadinfo isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.

### Flat $10/month pricing — no credit walls
The total-cost-of-ownership math : at Leadfeeder's Free Lite forever · Visitor ID from €99/mo or Leadinfo's €69/month entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.

### Built for the 2026 AI stack : MCP-first enrichment
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. Leadfeeder and Leadinfo require Zapier, Make, or custom API wiring to do the same.

## Comparison : Leadfeeder vs Leadinfo vs Derrick

|  | [Leadfeeder](/tools/leadfeeder-review) | Derrick App | [Leadinfo](/tools/leadinfo-review) |
| --- | --- | --- | --- |
| Entry price | Free Lite forever · Visitor ID from €99/mo | $10/mo flat | €69/month |
| Free plan | Yes (limited) | 14-day full trial | 14-day free trial |
| Best for | Mid-market B2B teams generating leads from website traffic | Sheet-native enrichment | SMB EU visitor-ID workflows |
| Category positioning | Website Visitor Identification (now Dealfront) | Spreadsheet-native B2B data | Visitor identification |
| G2 rating | 4.3/5 | — | 4.4/5 |
| Founded | 2012 (merged with Echobot to form Dealfront in April 2023) | 2022 | 2017 |
| Match rate (B2B traffic) | 25-40% | N/A — data not visitor ID | Best-in-class (Dutch heritage) |
| Geographic coverage | Best-in-class (Dealfront EU posture) | Via integrated providers | Global |
| Deanonymization level | Account-level | N/A | Account-level |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Leadfeeder vs Leadinfo vs Derrick App pricing in a nutshell

### Leadfeeder pricing (Mid-market B2B teams generating leads from website traffic)
Leadfeeder starts at Free Lite forever · Visitor ID from €99/mo. Website Visitor Identification (now Dealfront), with positioning around mid-market b2b teams generating leads from website traffic. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Leadfeeder pricing page.
[Visit pricing](/tools/leadfeeder-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Leadinfo pricing (SMB EU visitor-ID workflows)
Leadinfo pricing entry sits at €69/month (visitor identification). Sized for smb eu visitor-id workflows. The detailed Leadinfo pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
[Visit pricing](/tools/leadinfo-pricing)

## Frequently Asked Questions

### Leadfeeder vs Leadinfo: when does each fit best?
Leadfeeder is positioned as website visitor identification (now dealfront) for mid-market b2b teams generating leads from website traffic. Leadinfo is positioned as visitor identification for smb eu visitor-id workflows. Both compete in the visitor identification category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Leadfeeder at 4.3/5 and Leadinfo at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Leadfeeder and Leadinfo pricing actually compare in 2026?
Leadfeeder entry-paid tier : Website Visitor Identification at €99-€1,199/mo (annual: ~30% discount). Next tier up is Platform (From €399/mo (annual)). Leadfeeder's free tier : Yes - Lite plan free forever (100 companies/mo). Leadinfo entry-paid tier : Starter at €69/month. Next tier up is Pro (€129/month). Leadinfo's free tier : 14-day free trial. Worth noting : Derrick App at $10/month for unlimited rows is the simplest TCO answer if your workflow already lives in Sheets.

### What's the biggest reason to pick Leadfeeder over Leadinfo?
Best-in-class visitor identification UX. Setup is dead-simple - install a tracking script and see data within minutes. G2 reviewers consistently praise the onboarding experience. The interface clearly shows which companies visited, what pages they viewed, and how to action the signals. New users typically have working visitor identification within 30 minutes of signup. (Source : Verified G2 user, Marketing Director, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Leadfeeder is the right pick over Leadinfo.

### What's the biggest reason to pick Leadinfo over Leadfeeder?
Cheapest serious visitor-ID tier in the category. €69/month Starter is the lowest paid entry across all major visitor-ID platforms. For SMB teams piloting visitor-ID workflows, the price-point removes the "is this worth the budget" question that €99-€500 competitors create. (Source : Klaus M., Marketing Lead (Dutch SaaS), G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Leadinfo is the right pick over Leadfeeder.

### Can Derrick replace both Leadfeeder and Leadinfo?
Both Leadfeeder and Leadinfo compete in the visitor identification category. Derrick is data-and-Sheets-native — it doesn't replace a full visitor identification platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Leadfeeder or Leadinfo. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical visitor identification stack workflows. For teams running heavy visitor identification feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond Leadfeeder and Leadinfo, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Albacross, Dealfront, Warmly, RB2B. Each has its own positioning trade-off versus Leadfeeder and Leadinfo — Albacross typically appears as a direct competitor on G2 review pages, with Dealfront, Warmly, RB2B as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.