# Leadfeeder vs RB2B : side-by-side breakdown for 2026 buyers

> **TL;DR** Side-by-side breakdown of Leadfeeder (website visitor identification (now dealfront), from Free Lite forever · Visitor ID from €99/mo) and RB2B (visitor identification, from $129/month). Plus how Derrick App's Sheet-native enrichment fits the same job at $10/mo flat.

*Canonical: https://derrick-app.com/vs/leadfeeder-vs-rb2b-vs-derrick-app*

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## Why choose Derrick against Leadfeeder or RB2B

### Built for teams whose pipeline runs in Sheets
Leadfeeder and RB2B both run as standalone platforms — separate UIs, separate logins, CSV exports + imports to move data into your CRM or spreadsheet. Derrick skips that entire layer : you enrich a Google Sheet with a formula (=DERRICK_EMAIL, =DERRICK_PHONE, =DERRICK_TECH) and the column populates inline. No platform-switching, no CSV round-trip.

### $10/mo flat — predictable spend, no overage shock
Pricing comparison : Leadfeeder from Free Lite forever · Visitor ID from €99/mo, RB2B from $129/month, Derrick at $10/mo flat. Note the unit — both Leadfeeder and RB2B either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.

### Plug Derrick into Claude / ChatGPT via MCP — no glue code
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. Leadfeeder and RB2B require Zapier, Make, or custom API wiring to do the same.

## Comparison : Leadfeeder vs RB2B vs Derrick

|  | [Leadfeeder](/tools/leadfeeder-review) | Derrick App | [RB2B](/tools/rb2b-review) |
| --- | --- | --- | --- |
| Entry price | Free Lite forever · Visitor ID from €99/mo | $10/mo flat | $129/month |
| Free plan | Yes (limited) | 14-day full trial | Yes (limited) |
| Best for | Mid-market B2B teams generating leads from website traffic | Sheet-native enrichment | US teams wanting person-level signal |
| Category positioning | Website Visitor Identification (now Dealfront) | Spreadsheet-native B2B data | Visitor identification |
| G2 rating | 4.3/5 | — | 4.5/5 |
| Founded | 2012 (merged with Echobot to form Dealfront in April 2023) | 2022 | 2023 |
| Match rate (B2B traffic) | 25-40% | N/A — data not visitor ID | Person-level (unique in category) |
| Geographic coverage | Best-in-class (Dealfront EU posture) | Via integrated providers | US-only (structural) |
| Deanonymization level | Account-level | N/A | Person-level (unique in category) |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Leadfeeder vs RB2B vs Derrick App pricing in a nutshell

### Leadfeeder pricing (Mid-market B2B teams generating leads from website traffic)
Website Visitor Identification (now Dealfront) category : Leadfeeder entry tier is Free Lite forever · Visitor ID from €99/mo. Best-for : mid-market b2b teams generating leads from website traffic. See the complete Leadfeeder pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/leadfeeder-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### RB2B pricing (US teams wanting person-level signal)
Visitor identification category : RB2B entry tier is $129/month. Best-for : us teams wanting person-level signal. See the complete RB2B pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/rb2b-pricing)

## Frequently Asked Questions

### Leadfeeder vs RB2B: when does each fit best?
Leadfeeder is positioned as website visitor identification (now dealfront) for mid-market b2b teams generating leads from website traffic. RB2B is positioned as visitor identification for us teams wanting person-level signal. Both compete in the visitor identification category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Leadfeeder at 4.3/5 and RB2B at 4.5/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Leadfeeder and RB2B pricing actually compare in 2026?
Leadfeeder entry-paid tier : Website Visitor Identification at €99-€1,199/mo (annual: ~30% discount). Next tier up is Platform (From €399/mo (annual)). Leadfeeder's free tier : Yes - Lite plan free forever (100 companies/mo). RB2B entry-paid tier : Plus at $129/month. Next tier up is Pro ($249/month). RB2B's free tier : Free forever (limited identifications). As a cross-reference : Derrick App's $10/month flat fee covers unlimited Sheet rows — useful for teams that hate budgeting around credit refills.

### What's the biggest reason to pick Leadfeeder over RB2B?
Best-in-class visitor identification UX. Setup is dead-simple - install a tracking script and see data within minutes. G2 reviewers consistently praise the onboarding experience. The interface clearly shows which companies visited, what pages they viewed, and how to action the signals. New users typically have working visitor identification within 30 minutes of signup. (Source : Verified G2 user, Marketing Director, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Leadfeeder is the right pick over RB2B.

### What's the biggest reason to pick RB2B over Leadfeeder?
Person-level signal is materially different from account-level. A Slack alert that says "Jane Smith, VP Sales at Acme just visited /pricing" creates a specific outbound action. An alert that says "someone at Acme visited" creates a guess. The signal granularity changes what's possible in outbound workflows. (Source : Mei C., Head of Sales, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, RB2B is the right pick over Leadfeeder.

### Can Derrick replace both Leadfeeder and RB2B?
Both Leadfeeder and RB2B compete in the visitor identification category. Derrick is data-and-Sheets-native — it doesn't replace a full visitor identification platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Leadfeeder or RB2B. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical visitor identification stack workflows. For teams running heavy visitor identification feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond Leadfeeder and RB2B, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Warmly, Albacross, Visitor Queue, Dealfront. Each has its own positioning trade-off versus Leadfeeder and RB2B — Warmly typically appears as a direct competitor on G2 review pages, with Albacross, Visitor Queue, Dealfront as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.