# Comparing Leadfeeder vs Warmly : pricing, features, and the alternatives

> **TL;DR** Leadfeeder vs Warmly : real-world feature + pricing breakdown for 2026 procurement decisions. Includes Derrick App ($10/mo) as the Sheet-native alternative to both.

*Canonical: https://derrick-app.com/vs/leadfeeder-vs-warmly-vs-derrick-app*

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## Why choose Derrick against Leadfeeder or Warmly

### Lives where your data already does — Google Sheets
If your B2B data ends up in Google Sheets anyway (most teams' do), running it through Leadfeeder or Warmly first means two unnecessary hops : platform → CSV → Sheets. Derrick removes both hops. One add-on, one formula, results in the next column. The unit-of-work shrinks from "run the export" to "drag the formula down".

### One price for unlimited rows : $10/month total
Leadfeeder (Free Lite forever · Visitor ID from €99/mo) and Warmly ($10,000/year) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

### AI-agent ready : Derrick speaks the Model Context Protocol
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Leadfeeder and Warmly require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.

## Comparison : Leadfeeder vs Warmly vs Derrick

|  | [Leadfeeder](/tools/leadfeeder-review) | Derrick App | [Warmly](/tools/warmly-review) |
| --- | --- | --- | --- |
| Entry price | Free Lite forever · Visitor ID from €99/mo | $10/mo flat | $10,000/year |
| Free plan | Yes (limited) | 14-day full trial | Free tier (limited deanon) |
| Best for | Mid-market B2B teams generating leads from website traffic | Sheet-native enrichment | Revenue teams on signal-based outbound |
| Category positioning | Website Visitor Identification (now Dealfront) | Spreadsheet-native B2B data | Signal-based revenue platform |
| G2 rating | 4.3/5 | — | 4.6/5 |
| Founded | 2012 (merged with Echobot to form Dealfront in April 2023) | 2022 | 2020 |
| Match rate (B2B traffic) | 25-40% | N/A — data not visitor ID | Account + contact level |
| Geographic coverage | Best-in-class (Dealfront EU posture) | Via integrated providers | Global |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Leadfeeder vs Warmly vs Derrick App pricing in a nutshell

### Leadfeeder pricing (Mid-market B2B teams generating leads from website traffic)
For mid-market b2b teams generating leads from website traffic, Leadfeeder website visitor identification (now dealfront) starts at Free Lite forever · Visitor ID from €99/mo. Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the Leadfeeder pricing page below.
[Visit pricing](/tools/leadfeeder-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Warmly pricing (Revenue teams on signal-based outbound)
Warmly starts at $10,000/year. Signal-based revenue platform, with positioning around revenue teams on signal-based outbound. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Warmly pricing page.
[Visit pricing](/tools/warmly-pricing)

## Frequently Asked Questions

### Leadfeeder vs Warmly: when does each fit best?
Leadfeeder is positioned as website visitor identification (now dealfront) for mid-market b2b teams generating leads from website traffic. Warmly is positioned as signal-based revenue platform for revenue teams on signal-based outbound. These are different category bets — Leadfeeder for visitor identification, Warmly for signal-based revenue. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Leadfeeder at 4.3/5 and Warmly at 4.6/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Leadfeeder and Warmly pricing actually compare in 2026?
Leadfeeder entry-paid tier : Website Visitor Identification at €99-€1,199/mo (annual: ~30% discount). Next tier up is Platform (From €399/mo (annual)). Leadfeeder's free tier : Yes - Lite plan free forever (100 companies/mo). Warmly entry-paid tier : AI Web-Deanonymization (Starter) at $10,000/year (or $3,250/quarter). Next tier up is Data + Signals ($15,000-$20,000/year). Warmly's free tier : Free tier (limited deanon). Worth noting : Derrick App at $10/month for unlimited rows is the simplest TCO answer if your workflow already lives in Sheets.

### What's the biggest reason to pick Leadfeeder over Warmly?
Best-in-class visitor identification UX. Setup is dead-simple - install a tracking script and see data within minutes. G2 reviewers consistently praise the onboarding experience. The interface clearly shows which companies visited, what pages they viewed, and how to action the signals. New users typically have working visitor identification within 30 minutes of signup. (Source : Verified G2 user, Marketing Director, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Leadfeeder is the right pick over Warmly.

### What's the biggest reason to pick Warmly over Leadfeeder?
Speed-to-respond is genuinely different from ABM dashboards. Most account-ID tools surface signal in a dashboard you check daily or weekly. Warmly fires the signal into Slack, sequences, and chat instantly. Reviewers consistently cite this as the deciding factor versus 6sense + Leadfeeder. (Source : Mei C., RevOps Lead, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Warmly is the right pick over Leadfeeder.

### Can Derrick replace both Leadfeeder and Warmly?
Leadfeeder (website visitor identification (now dealfront)) and Warmly (signal-based revenue platform) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Leadfeeder and Warmly rather than replacing them outright.

### Beyond Leadfeeder and Warmly, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : 6sense, Demandbase, Rollworks, Terminus. Each has its own positioning trade-off versus Leadfeeder and Warmly — 6sense typically appears as a direct competitor on G2 review pages, with Demandbase, Rollworks, Terminus as adjacent picks for different team sizes or use cases. Each tool's full review on this site has the deep trade-off matrix — start there before shortlisting.