# Leadinfo vs Visitor Queue : side-by-side breakdown for 2026 buyers

> **TL;DR** Leadinfo (€69/month, visitor identification) versus Visitor Queue ($39/month, visitor identification) — feature parity, pricing math, fit decisions, and where Derrick's Sheet workflow replaces the platform layer.

*Canonical: https://derrick-app.com/vs/leadinfo-vs-visitor-queue-vs-derrick-app*

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## Why choose Derrick against Leadinfo or Visitor Queue

### Lives where your data already does — Google Sheets
Both Leadinfo and Visitor Queue make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

### $10/mo flat — predictable spend, no overage shock
The total-cost-of-ownership math : at Leadinfo's €69/month or Visitor Queue's $39/month entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.

### Built for the 2026 AI stack : MCP-first enrichment
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Leadinfo and Visitor Queue require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.

## Comparison : Leadinfo vs Visitor Queue vs Derrick

|  | [Leadinfo](/tools/leadinfo-review) | Derrick App | [Visitor Queue](/tools/visitor-queue-review) |
| --- | --- | --- | --- |
| Entry price | €69/month | $10/mo flat | $39/month |
| Free plan | 14-day free trial | 14-day full trial | 14-day free trial |
| Best for | SMB EU visitor-ID workflows | Sheet-native enrichment | SMB North American visitor ID |
| Category positioning | Visitor identification | Spreadsheet-native B2B data | Visitor identification |
| G2 rating | 4.4/5 | — | 4.4/5 |
| Founded | 2017 | 2022 | 2015 |
| Match rate (B2B traffic) | Best-in-class (Dutch heritage) | N/A — data not visitor ID | Strong (Canadian heritage) |
| Geographic coverage | Global | Via integrated providers | Global |
| Deanonymization level | Account-level | N/A | Account-level |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## Leadinfo vs Visitor Queue vs Derrick App pricing in a nutshell

### Leadinfo pricing (SMB EU visitor-ID workflows)
For smb eu visitor-id workflows, Leadinfo visitor identification starts at €69/month. Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the Leadinfo pricing page below.
[Visit pricing](/tools/leadinfo-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Visitor Queue pricing (SMB North American visitor ID)
Visitor Queue pricing entry sits at $39/month (visitor identification). Sized for smb north american visitor id. The detailed Visitor Queue pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
[Visit pricing](/tools/visitor-queue-pricing)

## Frequently Asked Questions

### Leadinfo vs Visitor Queue: when does each fit best?
Leadinfo is positioned as visitor identification for smb eu visitor-id workflows. Visitor Queue is positioned as visitor identification for smb north american visitor id. Both compete in the visitor identification category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Leadinfo at 4.4/5 and Visitor Queue at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do Leadinfo and Visitor Queue pricing actually compare in 2026?
Leadinfo entry-paid tier : Starter at €69/month. Next tier up is Pro (€129/month). Leadinfo's free tier : 14-day free trial. Visitor Queue entry-paid tier : Starter at $39/month. Next tier up is Pro ($99/month). Visitor Queue's free tier : 14-day free trial. Worth noting : Derrick App at $10/month for unlimited rows is the simplest TCO answer if your workflow already lives in Sheets.

### What's the biggest reason to pick Leadinfo over Visitor Queue?
Cheapest serious visitor-ID tier in the category. €69/month Starter is the lowest paid entry across all major visitor-ID platforms. For SMB teams piloting visitor-ID workflows, the price-point removes the "is this worth the budget" question that €99-€500 competitors create. (Source : Klaus M., Marketing Lead (Dutch SaaS), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Leadinfo is the right pick over Visitor Queue.

### What's the biggest reason to pick Visitor Queue over Leadinfo?
Cheapest paid tier in North American visitor-ID. $39/month Starter is materially cheaper than Leadfeeder ($99), Albacross (€99), or any enterprise option. For SMB North American teams piloting visitor-ID, the price-point removes procurement friction. (Source : Mei C., Marketing Manager, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Visitor Queue is the right pick over Leadinfo.

### Can Derrick replace both Leadinfo and Visitor Queue?
Both Leadinfo and Visitor Queue compete in the visitor identification category. Derrick is data-and-Sheets-native — it doesn't replace a full visitor identification platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Leadinfo or Visitor Queue. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical visitor identification stack workflows. For teams running heavy visitor identification feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond Leadinfo and Visitor Queue, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : Albacross, Leadfeeder, Dealfront, Warmly. Each has its own positioning trade-off versus Leadinfo and Visitor Queue — Albacross typically appears as a direct competitor on G2 review pages, with Leadfeeder, Dealfront, Warmly as adjacent picks for different team sizes or use cases. Each tool's full review on this site has the deep trade-off matrix — start there before shortlisting.