# SimilarWeb or Wappalyzer : the real differences for B2B teams in 2026

> **TL;DR** Comparing SimilarWeb and Wappalyzer on price ($199/month vs $250/month), feature surface (web traffic + competitive intelligence vs tech stack intelligence), and team-size fit. Plus Derrick as the Sheet-native third option.

*Canonical: https://derrick-app.com/vs/similarweb-vs-wappalyzer-vs-derrick-app*

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## Why choose Derrick against SimilarWeb or Wappalyzer

### Built for teams whose pipeline runs in Sheets
If your B2B data ends up in Google Sheets anyway (most teams' do), running it through SimilarWeb or Wappalyzer first means two unnecessary hops : platform → CSV → Sheets. Derrick removes both hops. One add-on, one formula, results in the next column. The unit-of-work shrinks from "run the export" to "drag the formula down".

### $10/mo flat — predictable spend, no overage shock
The total-cost-of-ownership math : at SimilarWeb's $199/month or Wappalyzer's $250/month entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.

### Plug Derrick into Claude / ChatGPT via MCP — no glue code
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). SimilarWeb and Wappalyzer require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.

## Comparison : SimilarWeb vs Wappalyzer vs Derrick

|  | [SimilarWeb](/tools/similarweb-review) | Derrick App | [Wappalyzer](/tools/wappalyzer-review) |
| --- | --- | --- | --- |
| Entry price | $199/month | $10/mo flat | $250/month |
| Free plan | Yes (limited) | 14-day full trial | Free Chrome extension |
| Best for | Marketing + sales on traffic-defined ICP | Sheet-native enrichment | Basic tech-stack lookups |
| Category positioning | Web traffic + competitive intelligence | Spreadsheet-native B2B data | Tech stack intelligence |
| G2 rating | 4.5/5 | — | 4.4/5 |
| Founded | 2007 | 2022 | 2008 |
| Technologies tracked | Standard | Via integrated providers | ~3,000 |
| Historical adoption data | Limited | N/A | Not available |
| Bundled contact data | Sales Intelligence — weaker than Apollo | Derrick search + enrich | Included but weaker quality |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |

## SimilarWeb vs Wappalyzer vs Derrick App pricing in a nutshell

### SimilarWeb pricing (Marketing + sales on traffic-defined ICP)
SimilarWeb pricing entry sits at $199/month (web traffic + competitive intelligence). Sized for marketing + sales on traffic-defined icp. The detailed SimilarWeb pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
[Visit pricing](/tools/similarweb-pricing)

### Derrick App
Results first. Complexity removed. Native Google Sheets workflow, 100+ data points, AI-powered scoring, €9/month entry plan, 100 free credits.
[Discover Derrick](https://derrick-app.com/)

### Wappalyzer pricing (Basic tech-stack lookups)
Tech stack intelligence category : Wappalyzer entry tier is $250/month. Best-for : basic tech-stack lookups. See the complete Wappalyzer pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
[Visit pricing](/tools/wappalyzer-pricing)

## Frequently Asked Questions

### SimilarWeb vs Wappalyzer: when does each fit best?
SimilarWeb is positioned as web traffic + competitive intelligence for marketing + sales on traffic-defined icp. Wappalyzer is positioned as tech stack intelligence for basic tech-stack lookups. Both compete in the tech-stack + web intelligence category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate SimilarWeb at 4.5/5 and Wappalyzer at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.

### How do SimilarWeb and Wappalyzer pricing actually compare in 2026?
SimilarWeb entry-paid tier : Pro (Starter) at $199/month. Next tier up is Pro (Team) ($15K-$30K/year). SimilarWeb's free tier : Free Chrome extension + limited web tool. Wappalyzer entry-paid tier : Starter at $250/month. Next tier up is Pro ($450/month). Wappalyzer's free tier : Free Chrome extension. For comparison : Derrick App skips the credit + seat model entirely with $10/month for unlimited enrichment, billed directly in the Sheet.

### What's the biggest reason to pick SimilarWeb over Wappalyzer?
Most-cited traffic data in the industry. SimilarWeb numbers are referenced in pitch decks, earnings calls, analyst reports, and industry research. The data is widely accepted as authoritative — which matters when you're presenting competitive analysis internally or to investors. (Source : Mei C., CMO, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, SimilarWeb is the right pick over Wappalyzer.

### What's the biggest reason to pick Wappalyzer over SimilarWeb?
Free Chrome extension is the industry reference. Millions of developers + sales reps have Wappalyzer's Chrome extension installed. It's the default tool for "what is this site running" — and it's free with no signup required. (Source : Mei C., Demand Gen, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Wappalyzer is the right pick over SimilarWeb.

### Can Derrick replace both SimilarWeb and Wappalyzer?
Both SimilarWeb and Wappalyzer compete in the tech-stack + web intelligence category. Derrick is data-and-Sheets-native — it doesn't replace a full tech-stack + web intelligence platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside SimilarWeb or Wappalyzer. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical tech-stack + web intelligence stack workflows. For teams running heavy tech-stack + web intelligence feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

### Beyond SimilarWeb and Wappalyzer, what other tools should I evaluate?
Four other tools in the same competitive set worth evaluating : BuiltWith, Apollo, ZoomInfo, HG Insights. Each has its own positioning trade-off versus SimilarWeb and Wappalyzer — BuiltWith typically appears as a direct competitor on G2 review pages, with Apollo, ZoomInfo, HG Insights as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.