👉 This article is for you. In this article, we will give you the keys to do Account Based Marketing segmentation. Simply put, find and engage relevant leads based on very advanced segmentation criteria. Account Based Marketing: Definition and mechanism Read more…
What is B2B lead generation? What does it mean in a business development and prospecting strategy? Our experts answer all your questions in our article. What is B2B lead generation? B2B lead generation is a marketing strategy to attract prospects Read more…
Do you want to develop database enrichment and exploit it in the best way? Discover all our tips and tricks to optimize it to the maximum. Database enrichment: what is it? Data enrichment consists in creating a file containing information Read more…
Inbound and outbound marketing are both complementary strategies to win new customers. Let’s understand the stakes and see together the strategies to implement for 2022. Inbound marketing: definition and mechanism Inbound marketing is defined as a very effective marketing strategy Read more…
You are probably wondering, what is a customer file? First of all, congratulations. If you are here, it means that you have understood that a customer file is important. It is the basis of your business. In this article, we Read more…
Commercial prospecting will allow you to increase your sales tenfold. Often misunderstood or poorly orchestrated, it can be misperceived or assimilated to SPAM whereas it allows you to have excellent results on these sales or on these new prospects while Read more…
With more than 10 million monthly active users, Linkedin is a real goldmine to promote your business and find potential customers. LinkedIn Sales Navigator is a great tool to find a lot of information about companies in general. However, it Read more…
Are you using LinkedIn Sales Navigator and want to use Smart Links? What are they? How do you use them? Learn how to send files to your contacts and prospects using this tool and maximize your social selling. Smart Links Read more…
As you probably know, LinkedIn is the world’s leading social network for professionals. Did you know that to facilitate your search for prospects, using the LinkedIn Boolean search can make your life easier? Discover in this article how to use Read more…
Are you a recruiter, a contractor, a headhunter? Do you want to find the profiles of employees of a company on LinkedIn, whether they are still working or not at all? We’ll show you how to find them and create Read more…