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Looking to make a great 1st impression on Linkedin? You’ll need to optimize your LinkedIn profile!

Maybe you are looking for a new job and want to make sure your profile is attractive to prospect properly on Linkedin?

Optimizing your profile can be the key to success in creating empathy with your target and thus simplifying the desire to contact or respond to you.

Here are some tips to help you optimize your Linkedin profile in 2023:

  1. Optimize your profile picture on LinkedIn.
  2. Use a 2023 format banner.
  3. Optimize your Profile introduction.
  4. Highlight your activity on LinkedIn.
  5. Translate your Linkedin page to be more easily reachable abroad.
  6. Optimize your experiences on your LinkedIn profile.
  7. Ask for recommendations to optimize your attractiveness.
  8. Optimize the SEO of your LinkedIn profile.
  9. Ask for your personalized URL.
  10. Work on your network.

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Optimize your profile picture on LinkedIn.

Your profile picture is one of the most important aspects of your LinkedIn profile. It is the 1ʳᵉ thing that people will see, so you need to make sure it puts you front and center

Here are some tips to help you optimize your profile photo on LinkedIn:

  • Use a good quality photo.
  • Make sure your face is in the photo.
  • Avoid using filters or excessive editing.
  • Wear clothes that fit well and look professional.
  • Un-trim your photo with a tool like background remover: https://www.remove.bg/fr and add color and edging around you to make your photo more friendly!
  • ⚠️ 400 × 400 pixels minimum (10Mb max, JPG, GIF or PNG)

💡 Advanced Tips : Switch to the video version of your profile picture

The feature only exists on mobile, to make a mini video intro and fully optimize your Linkedin profile photo just

  1. Use the Linkedin mobile application
  2. Press on your profile picture > show profile
  3. Press on “+” and then on Add Profile Video

And that’s it! Your profile picture is fully optimized for Linkedin. Now let’s move on to your profile banner

Use a banner on Linkedin

In order to optimize your banner on LinkedIn, you need to make sure that it is high quality and looks professional. You also need to make sure it is sized correctly and that all the information is correct.

Here are some tips to help you optimize your LinkedIn banner:

  • Stick to these sizes: 1584 × 396 pixels
  • Don’t add text in the bottom left corner: your profile picture will hide the information.
  • Add a clear value proposition: what do you offer that is attractive to people who will look at your profile.

Optimize your profile introduction

In order to optimize your LinkedIn profile, make sure to work on your introduction. This is the first contact with you. Your writing style says a lot about you! Try to have a style and information that are in line with the target you are trying to reach

Here are 2 very different examples. They will show you that optimizing your profile means making a choice. Choosing who you want to talk to is essential.

More corporate approach
More “start-up” approach

Highlight your activity on LinkedIn.

After your profile information (Job / Title / Name / First name) the first element that jumps out is the “my selection” section. Highlight the elements that are most valuable to you. There are several approaches to optimize this part of your Linkedin profile

The Reassurance Approach

Show that many people trust you by adding your best-performing LinkedIn posts. For example

The business approach

Highlighting things that show the value you or your company brings

Optimize your Linkedin profile by translating it into multiple languages.

Translating your profile in different languages will allow you to be visible and understood everywhere. If you are looking for a job abroad or your job requires you to speak several languages, this is essential. If you’re in the business of prospecting, it’s also essential to have a profile that will allow you to empathize with your prospects who don’t speak your native language.

How to translate your Linkedin profile

  1. Go to your profile
  2. Click on the “Add profile in another language” button visible on the top right of your profile.
  3. Choose the language
  4. Translate your content
  5. Click on “create profile”

2 tools can help you translate your Linkedin profile quickly

  • Google translation : https://translate.google.com/?hl=fr
  • Deepl : https://www.deepl.com/en/translator

Don’t trust these tools 100%, they will help you go faster, but a proofreading is necessary. Otherwise, you risk having mistakes.

Optimize your experiences on your LinkedIn profile.

Remember to fill out your experiences, especially the amount of time spent in each position with the same company. Recruiters are increasingly looking to minimize turnover, as sourcing in recruitment can be very expensive.

Having a profile that shows that he/she stays a little longer than average in these previous experiences and seeing that he/she has gradually moved up in this company says a lot about your profile. The opposite is also true, if you have the mobility, know that it shows!

Ask for recommendations to optimize your attractiveness on Linkedin

Asking for recommendations from your peers, your team, and in particular your managers will allow you to optimize your attractiveness. Indeed, well-known people recommending you can only have a very positive effect on the image that people who visit your Linkedin profile will have of you.

I recommend that you systematically ask your managers to do this and if you have “a few” famous people on LinkedIn in your contacts, try to get them to add a few words about you!

Optimize the SEO of your LinkedIn profile.

We never talk about it and yet, many headhunters use LinkedIn to find talent

For example, you can easily export interesting profiles to Linkedin or Sales Navigator in a few clicks and find their emails so you can contact them

Whether you are looking to be recruited or prospecting, be clear. SEO on LinkedIn consists in optimizing your profile from a semantic point of view to be easily found on LinkedIn

If you add a totally crazy Jobtitle, you will have a hard time to be visible by people looking for your expertise. If you are prospecting, being clear is not an option. Plus, your profile will come up in Google’s search results!

How to optimize the referencing of your Linkedin profile?

  1. Linkedin is a robot, use clear keywords, the ones your targets use.
  2. To define these keywords, you can use tools allowing you to estimate the number of times the keywords are searched per month. In this article, you will find 10 perfect tools to find keywords

Request your custom url.

It sounds trivial, but a simple shared URL is easy to remember. Imagine a recruiter who has to remember your profiles. If he has for example

  • https://www.linkedin.com/in/jonathan-maurin
  • https://www.linkedin.com/in/1656035/

In the 1st case, he will know at a glance who you are. You save him time and subconsciously he will be grateful to you, and of course he will remember your first and last name more often.

I advise you the little LinkedIn tutorial to learn more about this feature

Work on your network

The larger your network is and the more engaged they are with you (= they interact with your posts and your profile) the more people will see you on LinkedIn

LinkedIn values profiles that often post rich (and not so rich) content

So think about being active on LinkedIn to optimize your visibility on the platform. This network is really interesting for recruiting, getting recruited or doing business prospecting


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