Leverage contact & social data to boost discovery, personalization, and engagement - without leaving Google Sheets

Tired of guessing who to reach out to, or where?
Tired of clicking through footers, LinkedIn search bars, and half-empty CRM fields?

Smart sales teams use Derrick App to instantly reveal the best contact channels and social handles for every prospect - and feed that intelligence into their pipeline.

In this playbook, I’ll show you how to go from “just a URL” to fully enriched, multi-touch ready profiles in minutes.

🧩 Derrick App Features Used in This Playbook

  • Email & Social Extractor: Find emails, phone numbers, and up to 12 social links from any website
  • Enrich Company (derrick feature): Get company size, industry, tagline, LinkedIn URL, and more
  • Google Sheets Native: All data flows directly into your sheets for instant action

🧠 Use Case #1 – Know Who You’re Talking To

“Retrieve the company’s LinkedIn in 1 click, then enrich it with Derrick”

The Problem:

  • You go into calls with only a domain name
  • You waste time guessing what the company does
  • You can’t find their LinkedIn or their actual name quickly

The Solution:

Use Derrick’s extractor to get the official LinkedIn URL of the company → then use the Enrich Company feature to pull detailed info: industry, employee count, pitch line, location, etc.

How to Set It Up:

  1. Start with a list of websites in your Google Sheet
  2. Run Email & Social Extractor → Derrick pulls available social links, including LinkedIn
  3. Use the resulting LinkedIn URLs in the Enrich Company Feature
  4. Derrick will return:
    • Company Name
    • Tagline / Description
    • Industry
    • Company Size
    • Country / Language
    • Type (B2B, SaaS, Ecommerce…)

Why It Works:

  • You walk into every call knowing exactly what they do
  • You avoid embarrassing mismatches ("So… are you a SaaS or a service?")
  • You can tailor your messaging by vertical, size, or maturity

👉 Start enriching now →

“Get every reachable channel for each company you target”

The Problem:

  • Your CRM only has a domain and maybe an email
  • You don’t know where to follow up: LinkedIn? Twitter? Telegram?
  • Your reps copy/paste links manually (and inconsistently)

The Solution:

Use Derrick to populate your CRM with verified social links for each account.
You get up to 12 types: LinkedIn, Twitter/X, Instagram, Facebook, TikTok, YouTube, Telegram, Pinterest, and more.

How to Set It Up:

  1. Input company websites into a Derrick-powered Google Sheet
  2. Run the Email & Social Extractor
  3. Push the results back to your CRM via Zapier or CSV export
  4. (Optional) Create a “Reachable Channels” field with tags like linkedin, twitter, telegram

Why It Works:

  • Reps immediately see which channels are available
  • Multichannel sequences are easier to build
  • No more guessing - just launch your workflows

💡 Pro tip: Combine this with your Lead Owner logic to only enrich leads assigned to active reps.

🚀 Use Case #3 – Engage with High-Value Accounts Before Reaching Out

“Touch every social profile the company owns – get noticed by your leads”

The Problem:

  • Your cold email lands out of nowhere = ignored
  • Your SDR team isn’t building real brand visibility
  • You’re invisible until you ask for something

The Solution:

Use the extracted social links to engage before you ask.
Like a post on LinkedIn. Drop a relevant comment on Instagram. Follow their Telegram channel. Show up where they already are.

How to Set It Up:

  1. After enrichment (use case #2), filter for companies with multiple social links
  2. Assign a rep or VA to interact lightly with those accounts for 2-3 days
  3. Log these interactions in a "pre-warm" tab of your CRM
  4. Launch your email or LinkedIn campaign after they’ve seen your name

Why It Works:

  • Cold outreach becomes warm
  • Your name is familiar before you pitch
  • Prospects are more likely to reply to someone who already showed interest

💡 Combine this with tools like Phantombuster, HeyReach, or Taplio for semi-automated social engagement.

Summary: What This Playbook Unlocks

✅ Know who you're talking to (LinkedIn + company enrichment)
✅ See where they can be contacted (emails, phones, socials)
✅ Engage them before pitching (via social presence)

Stop being one more cold email in the void.
Start being the rep who shows up, knows them, and already stands out.

🔗 Try Derrick App for free → and activate the Email & Social Extractor now.

Questions fréquentes

Que peut extraire un email & social extractor depuis un site web ?

A partir d'une simple URL d'entreprise, l'extracteur retourne des adresses email, des numeros de telephone et jusqu'a 12 types de liens sociaux : LinkedIn, Twitter/X, Instagram, Facebook, TikTok, YouTube, Telegram, Pinterest et d'autres. Cela remplace le fait de parcourir manuellement les footers et les barres de recherche pour chaque prospect.

Comment trouver la page LinkedIn d'une entreprise depuis son site web ?

Lancez l'Email & Social Extractor sur l'URL du site : il recupere les liens sociaux disponibles, dont l'URL LinkedIn officielle de l'entreprise. Vous pouvez ensuite passer cette URL dans une etape d'enrichissement entreprise pour obtenir le secteur, l'effectif, l'accroche, la localisation et le type d'entreprise, afin d'arriver a chaque appel en sachant exactement ce que fait l'entreprise.

Comment importer les liens sociaux extraits dans mon CRM ?

Lancez l'extraction dans une Google Sheet, puis poussez les resultats vers votre CRM via Zapier ou un export CSV. Une etape utile en plus est un champ "Canaux joignables" avec des tags comme linkedin, twitter ou telegram, pour que les commerciaux voient d'un coup d'oeil ou chaque compte peut etre contacte.

Pourquoi engager les profils sociaux d'un prospect avant de lui envoyer un email ?

Un email a froid qui surgit de nulle part est generalement ignore. Interagir legerement avec les profils sociaux d'un compte pendant 2-3 jours d'abord (un like sur LinkedIn, un commentaire pertinent, un suivi) rend votre nom familier avant le pitch. Les prospects sont bien plus enclins a repondre a quelqu'un qui a deja montre de l'interet pour eux.

Peut-on construire une sequence multicanale a partir des donnees sociales extraites ?

Oui. Savoir quels canaux chaque compte possede reellement permet de construire des sequences autour de LinkedIn, de l'email ou d'autres plateformes plutot que de deviner. Pour la couche d'engagement de pre-chauffe, les liens extraits se combinent bien avec des outils comme Phantombuster, HeyReach ou Taplio pour des interactions sociales semi-automatisees.

Lancez votre enrichissement en 30 secondes

Gratuit, 100 crédits/mois. Sans carte bancaire.

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