Apollo vs ZoomInfo vs Derrick in short. Apollo: B2B sales intelligence and outreach. ZoomInfo: enterprise B2B contact and company data. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €9/month, and it runs on its own or alongside Apollo or ZoomInfo.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +34,000 others
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Save time with real-time validation over outdated data gaps
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Derrick addresses the real-time validation gap that Apollo and ZoomInfo struggle with, where outdated data can derail outreach timing. Unlike Apollo’s or ZoomInfo’s broader data scopes, Derrick delivers live validation directly in the web app (or in Google Sheets, Claude and the API), reducing stale records before you reach out. This translates to measurable time savings and higher deliverability, with users commonly reclaiming 5-10 hours per month in manual verification efforts. A practical use case is instant email validation during list enrichment, ensuring campaigns launch only with current, actionable contacts.
02
Flexible integrations beyond core tools for diverse workflows
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Derrick addresses the limitation of Apollo and ZoomInfo, which focus on data but struggle with truly flexible, cross-tool workflows and automation. Unlike these platforms, Derrick operates 100% natively in the web app (or in Google Sheets, Claude and the API), enabling diverse workflows without exporting or complex integrations. Teams gain practical value through rapid, adjustable enrichment across 50+ attributes, real-time email validation, and up to 3,000+ integration pathways via Zapier/Make/n8n, shaving hours per month. This translates to faster prospecting cycles and more adaptable outreach processes, directly aligned with flexible integrations beyond core tools.
03
Real-time, AI-driven Lead Scoring for Niche Segments
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Apollo and ZoomInfo struggle with niche segments due to broad data coverage and limited real-time scoring specificity. Derrick delivers real-time, AI-driven lead scoring tailored to granular niches, using integrated AI (Claude and ChatGPT) to auto-segment and summarize profiles in the web app (or in Google Sheets, Claude and the API). This yields faster qualification and higher deliverability, with measurable improvements in match quality and prioritization-often reducing manual triage by 20-40%. A practical use case: automatically score and route niche prospects for targeted outreach within Derrick, without leaving the web app or Sheets.
Replace Apollo: find a verified email from a LinkedIn profile in Derrick's web app, nothing to install
Honest comparison03 / 10
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, ZoomInfo, and Derrick each genuinely win.
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Apollo offers scalable pricing with a free tier and paid plans starting at a base monthly rate; for exact tiers and credits, see the full pricing breakdown on the dedicated pricing page. View complete pricing details to explore plan options and any usage-based variations.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
ZoomInfo offers scalable B2B data access with plans starting at entry-level tiers and paid options scaling for larger teams; comprehensive pricing details are available on the full pricing page-see pricing breakdown for exact plan names, credits, and limits. View complete pricing details.
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
+Add a column×
Email Finder
5 credits / email found
Full nameAName
Email Findermax 20
column B
Import your Apollo list
Upload the CSV you exported from Apollo, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
↑ Push to ▾
ANameEmail Finder▶BEmail
1CamilleRunning✓ Done5 crRunningcamille@acme.io
2ThomasRunning✓ Done5 crRunningcami•••@••••.••
3SophieRunning✓ Done5 crRunningca•••••@••••.••
4InèsRunningNot foundnot chargedRunning-
200 OK· or the same as JSON
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
What teams say after switching from Apollo vs ZoomInfo
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
What’s the Derrick vs Apollo difference in features and pricing?
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Derrick operates as a web app enrichment platform (also in Google Sheets, Claude and the API), eliminating the need for CSV exports or external tools, while Apollo and ZoomInfo function as standalone databases requiring manual integration. Apollo focuses on contact verification and outreach automation with 250 million profiles, while ZoomInfo focuses on intent signals and technographic data. Derrick differentiates through built-in AI scoring with Claude and ChatGPT, rollover credits, and significantly lower pricing starting at €9 monthly. For teams already working in Google Sheets, Derrick eliminates switching costs and reduces manual data workflow friction that Apollo and ZoomInfo typically require.
Is Derrick a better alternative to Apollo for outreach?
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Whether Derrick is a better alternative to Apollo depends on your specific needs. Apollo focuses on large-scale contact databases with 250+ million verified profiles and strong CRM integration, making it ideal for high-volume prospecting. Derrick, however, operates natively in the web app (or in Google Sheets, Claude and the API) without requiring CSV exports or external platforms, saving teams five to ten hours monthly. Derrick also integrates AI capabilities like Claude and ChatGPT for automated scoring and segmentation, offers rollover credits monthly, and requires no credit card for the free tier. If your team prioritizes simplicity, cost efficiency, and direct spreadsheet workflows, Derrick provides a more lightweight alternative. If you need massive contact scale and established CRM ecosystems, Apollo remains stronger. For many teams, combining both tools-using Apollo for database access and Derrick for enrichment and automation in the web app (or in Google Sheets, Claude and the API)-delivers optimal results.
Derrick vs Apollo vs ZoomInfo: which is the best comparison?
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Choosing between Derrick, Apollo, and ZoomInfo depends on your workflow priorities. Apollo focuses on contact database scale with 250 million profiles and strong email verification, ideal for high-volume prospecting. ZoomInfo provides comprehensive B2B intelligence with intent signals and technographic data for enterprise teams. However, Derrick stands out for teams already using Google Sheets, offering native integration without CSV exports, AI-powered enrichment with Claude and ChatGPT, real-time email validation, rollover credits, and no credit card required for the free tier. If you prioritize workflow efficiency and cost-effectiveness within your existing stack, Derrick delivers faster implementation and lower overhead than both competitors.
Which is cheaper: Apollo vs ZoomInfo for mid-market teams?
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For mid-market teams, pricing varies by needs, but Apollo and ZoomInfo generally cost more upfront for comparable data and outreach capabilities. Apollo emphasizes a broad contact database with strong outreach tools, while ZoomInfo leans heavily on data breadth and enrichment, often at enterprise-level price points. Derrick, by contrast, offers web app enrichment (also in Google Sheets, Claude and the API) with a lightweight pricing model (free tier plus affordable credits) and no credit card required for the free plan. If you value cost predictability and ease of use for web-app-first workflows, Derrick can be cheaper while still delivering robust enrichment, email validation, and AI-powered scoring. For strict data depth and scale, Apollo or ZoomInfo may be the default, but Derrick provides a cost-effective alternative that integrates directly into your existing sheets and workflows.
Does ZoomInfo replace Derrick for data enrichment alone?
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ZoomInfo is primarily a data lookup and enrichment platform, so it can partially replace Derrick for basic contact and company enrichment. However, ZoomInfo lacks the integrated AI capabilities, real-time email validation, and web-app-first functionality that Derrick provides. ZoomInfo focuses on scale and breadth but requires manual verification workflows and external tools for outreach automation. Derrick's advantage lies in its seamless Google Sheets integration, AI-powered scoring and segmentation with Claude and ChatGPT, and rollover credits, making it more efficient for teams seeking end-to-end prospecting workflows rather than standalone data enrichment alone.
What do reviews say about Derrick compared to Apollo and ZoomInfo?
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What reviews say about Derrick compared to Apollo and ZoomInfo is that Derrick stands out for its web app workflow (also in Google Sheets, Claude and the API), eliminating CSV exports and complex config that Apollo and ZoomInfo often require. Reviewers note Apollo focuses on breadth and speed of data but sometimes struggles with deep enrichment and real-time accuracy, while ZoomInfo shines on comprehensive data and enterprise-scale insights but at a higher price and steeper learning curve. Derrick is often described as highly actionable for outreach automation and prospect research, with advantages like real-time email validation, extensive enrichment across 50+ attributes, AI scoring and segmentation, and a generous, roll-over credits model that reduces friction for ongoing prospecting. Reviews suggest using Derrick to complement Apollo or ZoomInfo when you need efficient enrichment, seamless Google Sheets connectivity, and flexible, usage-based credits without heavy onboarding.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others 
