Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Zoominfo vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Zoominfo vs Derrick: Apollo is a b2b sales intelligence and outreach, Zoominfo is a enterprise b2b contact and company data. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Zoominfo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Zoominfo for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Zoominfo vs Derrick at a glance
Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Zoominfo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with real-time validation over outdated data gaps
Derrick addresses the real-time validation gap that Apollo and ZoomInfo struggle with, where outdated data can derail outreach timing. Unlike Apollo’s or ZoomInfo’s broader data scopes, Derrick delivers live validation directly within Google Sheets, reducing stale records before you reach out. This translates to measurable time savings and higher deliverability, with users commonly reclaiming 5-10 hours per month in manual verification efforts. A practical use case is instant email validation during list enrichment, ensuring campaigns launch only with current, actionable contacts.
02 Flexible integrations beyond core tools for diverse workflows
Derrick addresses the limitation of Apollo and ZoomInfo, which excel at data but struggle with truly flexible, cross-tool workflows and automation. Unlike these platforms, Derrick operates 100% natively inside Google Sheets, enabling diverse workflows without exporting or complex integrations. Teams gain practical value through rapid, adjustable enrichment across 50+ attributes, real-time email validation, and up to 3,000+ integration pathways via Zapier/Make/n8n, shaving hours per month. This translates to faster prospecting cycles and more adaptable outreach processes, directly aligned with flexible integrations beyond core tools.
03 Real-time, AI-driven Lead Scoring for Niche Segments
Apollo and ZoomInfo struggle with niche segments due to broad data coverage and limited real-time scoring specificity. Derrick delivers real-time, AI-driven lead scoring tailored to granular niches, using integrated AI (Claude and ChatGPT) to auto-segment and summarize profiles inside 100% native Google Sheets. This yields faster qualification and higher deliverability, with measurable improvements in match quality and prioritization-often reducing manual triage by 20-40%. A practical use case: automatically score and route niche prospects for targeted outreach within Derrick, without leaving Sheets.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Zoominfo, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Zoominfo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | ~$15K/yr (3 seats min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | No (community edition limited) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Zoominfo vs Derrick: full feature comparison
| apollo | Derrick App | zoominfo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 15000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (Enterprise)
Apollo vs Zoominfo vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers scalable pricing with a free tier and paid plans starting at a base monthly rate; for exact tiers and credits, see the full pricing breakdown on the dedicated pricing page. View complete pricing details to explore plan options and any usage-based variations.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data access with plans starting at entry-level tiers and paid options scaling for larger teams; comprehensive pricing details are available on the full pricing page-see pricing breakdown for exact plan names, credits, and limits. View complete pricing details.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Zoominfo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Apollo difference in features and pricing?
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Derrick operates as a native Google Sheets enrichment platform, eliminating the need for CSV exports or external tools, while Apollo and ZoomInfo function as standalone databases requiring manual integration. Apollo excels at contact verification and outreach automation with 250 million profiles, while ZoomInfo focuses on intent signals and technographic data. Derrick differentiates through built-in AI scoring with Claude and ChatGPT, rollover credits, and significantly lower pricing starting at nine dollars monthly. For teams already working in Google Sheets, Derrick eliminates switching costs and reduces manual data workflow friction that Apollo and ZoomInfo typically require.
Is Derrick a better alternative to Apollo for outreach?
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Whether Derrick is a better alternative to Apollo depends on your specific needs. Apollo excels at large-scale contact databases with 250+ million verified profiles and strong CRM integration, making it ideal for high-volume prospecting. Derrick, however, operates natively within Google Sheets without requiring CSV exports or external platforms, saving teams five to ten hours monthly. Derrick also integrates AI capabilities like Claude and ChatGPT for automated scoring and segmentation, offers rollover credits monthly, and requires no credit card for the free tier. If your team prioritizes simplicity, cost efficiency, and direct spreadsheet workflows, Derrick provides a more lightweight alternative. If you need massive contact scale and established CRM ecosystems, Apollo remains stronger. For many teams, combining both tools-using Apollo for database access and Derrick for enrichment and automation within Google Sheets-delivers optimal results.
Derrick vs Apollo vs ZoomInfo: which is the best comparison?
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Choosing between Derrick, Apollo, and ZoomInfo depends on your workflow priorities. Apollo excels at contact database scale with 250 million profiles and strong email verification, ideal for high-volume prospecting. ZoomInfo provides comprehensive B2B intelligence with intent signals and technographic data for enterprise teams. However, Derrick stands out for teams already using Google Sheets, offering native integration without CSV exports, AI-powered enrichment with Claude and ChatGPT, real-time email validation, rollover credits, and no credit card required for the free tier. If you prioritize workflow efficiency and cost-effectiveness within your existing stack, Derrick delivers faster implementation and lower overhead than both competitors.
Which is cheaper: Apollo vs ZoomInfo for mid-market teams?
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For mid-market teams, pricing varies by needs, but Apollo and ZoomInfo generally cost more upfront for comparable data and outreach capabilities. Apollo emphasizes a broad contact database with strong outreach tools, while ZoomInfo leans heavily on data breadth and enrichment, often at enterprise-level price points. Derrick, by contrast, offers 100% native Google Sheets enrichment with a lightweight pricing model (free tier plus affordable credits) and no credit card required for the free plan. If you value cost predictability and ease of use for Google Sheets-based workflows, Derrick can be cheaper while still delivering robust enrichment, email validation, and AI-powered scoring. For strict data depth and scale, Apollo or ZoomInfo may be the default, but Derrick provides a cost-effective alternative that integrates directly into your existing sheets and workflows.
Does ZoomInfo replace Derrick for data enrichment alone?
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ZoomInfo is primarily a data lookup and enrichment platform, so it can partially replace Derrick for basic contact and company enrichment. However, ZoomInfo lacks the integrated AI capabilities, real-time email validation, and Google Sheets native functionality that Derrick provides. ZoomInfo excels at scale and breadth but requires manual verification workflows and external tools for outreach automation. Derrick's advantage lies in its seamless Google Sheets integration, AI-powered scoring and segmentation with Claude and ChatGPT, and rollover credits, making it more efficient for teams seeking end-to-end prospecting workflows rather than standalone data enrichment alone.
What do reviews say about Derrick compared to Apollo and ZoomInfo?
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What reviews say about Derrick compared to Apollo and ZoomInfo is that Derrick stands out for its native Google Sheets workflow, eliminating CSV exports and complex config that Apollo and ZoomInfo often require. Reviewers note Apollo excels in breadth and speed of data but sometimes struggles with deep enrichment and real-time accuracy, while ZoomInfo shines on comprehensive data and enterprise-scale insights but at a higher price and steeper learning curve. Derrick is often described as highly actionable for outreach automation and prospect research, with advantages like real-time email validation, extensive enrichment across 50+ attributes, AI scoring and segmentation, and a generous, roll-over credits model that reduces friction for ongoing prospecting. Reviews suggest using Derrick to complement Apollo or ZoomInfo when you need efficient enrichment, seamless Google Sheets connectivity, and flexible, usage-based credits without heavy onboarding.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-onezoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
