Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs Demandbase vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs Demandbase vs Derrick: Zoominfo is a enterprise b2b contact and company data, Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or Demandbase) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or Demandbase for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs Demandbase vs Derrick at a glance
Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Time savings and simpler setup without complex onboarding
Derrick app directly addresses the time drain of onboarding by delivering a 100% native Google Sheets workflow, unlike ZoomInfo or Demandbase which are primarily data platforms that require separate tools for outreach. ZoomInfo and Demandbase excel at data depth and ABM insights, but they do not provide a turnkey propagation into a unified outreach setup within Sheets, slowing time-to-value. Derrick eliminates complex setup with a single-sheet center of prospecting, saving 5-10 hours per month and enabling immediate action with real-time email validation and 50+ enrichment attributes per contact. A practical use case is starting a campaign in minutes without CSV exports or admin overhead, keeping credits and onboarding friction minimal.
02 Flexible, API-driven enrichment without CRM constraints
Derrick shines in flexible, API-driven enrichment without CRM constraints, unlike ZoomInfo or Demandbase, which are primarily data or ABM platforms with CRM-centric or high-commitment workflows. ZoomInfo emphasizes scale and CRM integration but can require heavy setup and isn’t API-first for custom enrichment at every step; Demandbase focuses on account-level ABM, not granular, on-demand contact enrichment. Derrick delivers 100% native Google Sheets enrichment via APIs, offering 50+ attributes per contact/firm, with on-demand credits and no CRM lock-in, saving hours monthly. Practical value: teams add or refresh profiles directly in Sheets, automate scoring and segmentation, and reallocate resources to outreach-without exporting or reconfiguring CRMs.
03 Real-time email validation to boost deliverability outcomes
Real-time email validation is a known gap for ZoomInfo and Demandbase, which focus on broad data and account signals but often rely on downstream verification rather than in-email deliverability safeguards. Derrick tackles this by offering real-time email validation within its native Google Sheets workflow, ensuring verified addresses before outreach. This translates to measurable deliverability improvements, reducing bounce rates and increasing inbox placement, with credits that can be tracked and reused. For teams using Derrick, the immediate validation step becomes a concrete, cost-effective part of every prospecting sequence, not a separate, manual check.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, Demandbase, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Demandbase | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Custom (~$18K-65K+/yr) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€216/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | No (custom enterprise contracts only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs Demandbase vs Derrick: full feature comparison
| zoominfo | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | custom |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Enterprise ABM Orchestration Platform
Zoominfo vs Demandbase vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data access with entry-level plans typically starting in the mid-range of monthly subscriptions, accompanied by higher-tier enterprise options; see full pricing breakdown for complete details and steps to compare. pricing details available on the official Pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase pricing begins with enterprise-focused plans starting around mid-range annual fees, with higher-tier options and add-ons driving total costs; see the full pricing breakdown for all details.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs Demandbase
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs zoominfo difference for data enrichment?
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Derrick focuses on real-time data enrichment directly within Google Sheets with fifty plus attributes per contact and company, while ZoomInfo operates as a standalone B2B intelligence platform requiring external integrations and CSV workflows. ZoomInfo excels at scale and enterprise coverage but suffers from data latency of thirty to ninety days and requires significant manual verification. Derrick's native spreadsheet approach eliminates export friction, offers rollover credits for flexible budgeting, and integrates AI scoring with Claude and ChatGPT for immediate insights. For teams prioritizing speed and simplicity over enterprise-scale databases, Derrick delivers faster enrichment cycles without the onboarding complexity both ZoomInfo and Demandbase demand.
Is Derrick a better alternative to zoominfo for SMBs?
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Derrick is a better alternative to ZoomInfo for SMBs primarily because it operates natively within Google Sheets, eliminating complex integrations and CSV exports that consume 5-10 hours monthly. While ZoomInfo excels at large-scale data aggregation, it's enterprise-focused with steep learning curves and high pricing that strains smaller budgets. Derrick offers 50+ enrichment attributes, real-time email validation, and integrated AI scoring at a fraction of the cost with rollover credits and no credit card required for the free tier, making it more accessible and flexible for resource-constrained teams seeking straightforward prospecting automation.
Derrick vs zoominfo: which offers better pricing?
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Derrick offers significantly lower pricing than ZoomInfo, with plans starting at just 9 euros monthly for 4000 credits, compared to ZoomInfo's enterprise-focused pricing structure typically exceeding thousands annually. ZoomInfo requires substantial investment for comprehensive data access, while Derrick provides flexible, rollover credits with no credit card required for the free tier. For budget-conscious teams, Derrick delivers comparable B2B data enrichment at a fraction of ZoomInfo's cost, making it ideal for startups and mid-market companies seeking affordable prospecting without enterprise-level commitments.
How does Derrick compare to Demandbase in ABM context?
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Derrick and Demandbase serve different core needs in ABM. Demandbase excels at high-level account identification, real-time intent signals, and ABM orchestration for enterprise teams, but it can be costly, complex, and data-quality dependent, with a heavy focus on account-level insights rather than outbound automation. Derrick, by contrast, is a 100% native Google Sheets enrichment and outreach platform that emphasizes practical, day-to-day prospecting workflows: 50+ enrichment attributes per contact/company, real-time email validation, AI-driven scoring and segmentation, and a broad ecosystem of 3,000+ integrations via Zapier/Make/n8n. For teams seeking streamlined, cost-conscious, outbound-focused ABM support directly within their familiar spreadsheet environment, Derrick complements Demandbase by filling the outreach execution and data operational gaps without requiring extensive platform reconfiguration or large professional services engagements.
Is zoominfo vs Demandbase a fair comparison for enterprise?
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Yes, but with important caveats. ZoomInfo and Demandbase serve different purposes-ZoomInfo is a B2B database and data enrichment tool, while Demandbase specializes in account-based marketing and intent signals. For enterprise teams needing both robust contact data and account intelligence, comparing them directly misses the point. Demandbase excels at account prioritization but lacks granular contact enrichment, while ZoomInfo provides data but requires additional tools for engagement automation. Derrick bridges this gap by offering affordable, flexible data enrichment native to Google Sheets without the complexity or cost of enterprise ABM platforms, making it an efficient complement to either tool depending on your core workflow needs.
Can Derrick replace both zoominfo and Demandbase for outreach?
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Derrick cannot fully replace both ZoomInfo and Demandbase for outreach in every respect, but it can complement them by handling outreach automation, relationship intelligence, and enrichment directly inside Google Sheets. ZoomInfo and Demandbase excel at large-scale data, account-level insights, and ABM orchestration, whereas Derrick specializes in 100% native sheet-based enrichment, real-time email validation, AI-driven scoring, and broad integrations with no CSV exports. For pure data power (prospect lists and firmographics) you’d still rely on ZoomInfo and Demandbase; for outreach workflow and automated engagement, Derrick adds actionable value.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneDemandbase vs Derrick - solo duel
Drop the third-party context and see how Demandbase compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
