B2B Marketing: 3 Strategies That Still Move Pipeline

Pick the right B2B strategy for your stage + ICP: ABM for enterprise, inbound for SMB self-serve, tiered approach for mid-market.

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All 3 guides in this cluster

Strategy

Account-Based Marketing (ABM): Definition, Techniques, Examples

What ABM is, who it's for, the 4 plays that actually work, and how to build your target account list in Sheets.

Read the guide → Strategy

Inbound vs Outbound Marketing: Differences, When to Pick Each

Side-by-side breakdown of inbound vs outbound. Costs, time-to-pipeline, ICP fit. Decision framework included.

Read the guide → Playbooks

B2B Lead Generation: Strategies, Tools, Tips in 2026

The 7 lead gen channels that work in 2026, ranked by CAC and time-to-conversion. Tool stack included.

Read the guide →

B2B marketing in 2026 looks nothing like B2B marketing in 2016. Cold lists are dead, content is commoditized by AI, and outbound replies are at all-time lows. What still works ? Pick the right channel for your stage + ICP, then execute relentlessly.

This cluster covers the 3 strategies that still produce pipeline in 2026 for B2B startups : Account-Based Marketing, the Inbound vs Outbound trade-off, and the lead generation playbooks that hit quota.

The 3 strategies that actually move pipeline

Most B2B startups pick a strategy based on what's trendy, not on what fits their stage. The result : outbound at SMB scale (too expensive), inbound at enterprise scale (too slow), ABM with no AE coverage (no follow-through).

Real picks :

  • Pre-seed + Enterprise ICP → ABM Light. List of 20 accounts, founder-led, multi-thread.
  • Seed + SMB ICP → Product-led inbound. SEO + free tier + activation playbook.
  • Series A + Mid-market → Tiered ABM (3 buckets) + targeted inbound on tier 3.

Where Derrick fits

Every strategy in this cluster shares one prerequisite : you need to enrich your prospect list. Get the right LinkedIn URLs, the right work emails, the right company firmographics, the right intent signals.

Derrick is the Sheets-native layer for that : 100+ data points per lead, 10+ premium data providers cross-referenced, pay only for verified matches. Free tier covers 100 leads/month - enough to validate any of the 3 strategies above before scaling.

Pick a guide to start

The 3 filles below cover the exact strategies referenced above. Each is built around real plays + recommended tool stack - no theory, no fluff.

  • Account-Based Marketing - definition, plays, target account list workflow in Sheets.
  • Inbound vs Outbound - side-by-side breakdown + decision framework for your stage.
  • B2B Lead Generation 2026 - 7 channels ranked by CAC + time-to-conversion.

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