What this guide contains
- 2026 CPL and conversion-by-channel benchmarks
- MQL-to-SQL: median vs top-quartile and the gap
- Budget mix: the shift to ABM, intent and AI
- Speed-to-lead and why dirty data kills it
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The 2026 benchmarks, the widening top-quartile gap, and why data quality is the multiplier on every marketing KPI.
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What you'll learn
- Why the median drifts while top-quartile pulls away
- Why data is the multiplier, not a line item
- Why ABM precision amplifies a bad list
- How to run a campaign-ready data check
Who it's for
- CMOs and demand-gen leaders under budget pressure
- RevOps measuring funnel performance
- ABM and growth teams
- Anyone benchmarking marketing in 2026