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Signal

Track leads + accounts for job changes, funding rounds, hiring sprees and tech-stack moves. Get the alert the moment a buying signal fires.

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How to use this feature

Get started in 3 simple steps.

1
Drop in your leads or Sales Navigator searches

Paste a list of LinkedIn URLs, a CSV of accounts, or a saved Sales Nav search URL. Derrick monitors the same list every day in the background — you never re-upload anything.

2
Pick the signals you actually care about

Job change, new promotion, funding round, headcount jump, tech-stack adoption, new office opening, hiring sprees. Toggle the ones that matter for your ICP, ignore the rest.

3
Get the alert the moment it fires

Slack, email, webhook, or a fresh row written straight into the same Google Sheet. The lead lands in your hands while the signal is still warm — usually within 24h of the change going live.

When to reach for it

Signal use cases

Signal watches your accounts and leads in the background and tells you the moment something worth a call happens : a champion moves to a new company, a target raises a round, a prospect adopts a tool you integrate with, an account starts hiring 20 sales reps. Stop guessing when to reach out — react when the prospect is actually in motion.

  • Champion follow-the-buyer: when a power-user changes job, Signal flags the new company within 24h so you can pitch them on day 1 in their new role.
  • Funding-round outbound: get a Slack alert the morning a target account closes a Series A/B so reps can hit them while budget is fresh.
  • Tech-stack adoption triggers: catch the moment an account installs Salesforce / HubSpot / Stripe and route a tailored pitch into the rep queue.
  • Hiring-spree signals: when an account opens 10+ sales-rep roles in a quarter, surface it as a high-intent expansion play for the AE.

Loved by sales teams worldwide

See what our customers say about Derrick.

"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."

Alex Clark

Director | SaaS GTM Leader

Reviewed on Product Hunt

"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."

David Sire

Mortgage Broker at Zero Point Mortgage

Reviewed on Product Hunt

"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."

Etienne Grange

CEO Form'actions

Reviewed on Capterra

"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."

Zaid Bilal

RevOps Professional

Reviewed on Capterra

"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"

Asif Hanzala

Lead Generation Specialist at IdeaPeel

Reviewed on Capterra

"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Dan Hughes

Founder/CEO, AlmanacIO

Reviewed on Product Hunt

"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."

Julien Walon Cohen

CEO & Co-founder @ Diffly | B2B Sales Advisor

Reviewed on G2

"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."

Michael Kim

SDR Team Lead at CloudScale

Reviewed on Capterra

"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."

AJ Alexander

Opportunity Prospector

Reviewed on Capterra

Signal-based selling is the move from "list a thousand cold accounts and dial" to "wait until a real trigger fires, then call the same day." The triggers that consistently move the needle for B2B reps : a champion changes job (UserGems built a company on this single signal), a target raises a funding round (cash to spend, often re-evaluating the stack), an account adopts or drops a tool you integrate with (Common Room / G2 Buyer Intent territory), or a company opens a hiring spree on the role that owns your category. Tools in this space cost real money — Warmly starts at $10K/year, UserGems is typically $30-50K, Common Room $20K+.

Derrick Signal runs the same playbook from your Google Sheet : drop in a list of leads or accounts (or paste a Sales Navigator search URL), pick the signals that matter for your ICP, and Derrick monitors them daily — alerts land in Slack, email, a webhook, or a fresh row in the same Sheet. From the Standard plan (€20/month), no annual contract. Per-plan monitoring quotas on the Derrick pricing page.

Related : enrich the leads you track so the alert lands with full context, import a Sales Nav search to seed the monitoring list. Wider context : Warmly alternatives ranked by price, the full B2B sales-tools comparison.

Frequently asked questions

Do I need to install anything to use Signal?

Just the Derrick Google Sheets add-on (one click, no API keys, no developer setup). Once installed, Signal is one of the workflows available from the Derrick sidebar inside any Sheet. The same feature is also available via REST API and via the Derrick MCP server for Claude / ChatGPT.

Can I use Signal on a list of 1,000+ rows?

Yes - Signal runs as a batch job inside Google Sheets, with progress tracking and per-row credit accounting. The workflow scales linearly: 10 rows or 10,000 rows, the steps are identical and you can step away while it runs.

Where does the data behind Signal come from?

Derrick aggregates 10+ public-data sources (LinkedIn graph, company websites, registry data, web crawl, third-party providers) and runs them in a waterfall for Signal. The first source that returns a confident match wins; if no source is confident enough, the cell is left blank rather than guessed.

Is Signal GDPR-compliant?

Yes. Derrick only enriches public data, doesn't store personal records beyond the duration of the lookup, and supports full deletion on request. The Sheets add-on runs inside Google's OAuth-protected environment so your data stays private to your account.

Can I trigger Signal automatically when I add a row?

Yes - set up a Google Sheets onEdit trigger (Apps Script, takes 2 minutes) so a new row in column A automatically runs Signal into column B. Pair with Zapier / Make / n8n to push CRM contacts directly into the sheet for hands-free enrichment.

Catch every buying signal before your competitors do

Signal monitors your accounts and leads every day for the events that turn a cold prospect into a hot one. Available from the Standard plan.

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From €20/month Standard plan and above
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