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Alternatives analysis

Top 10 Clay Alternatives: B2B Data Enrichment Tools

When searching for a B2B data enrichment tool, Clay presents itself as a comprehensive solution with 75+ data sources and advanced automation capabilities. However, its starting price of $149/month and steep learning…

↓ See the comparison read our full Clay review →

Comparison table of Clay alternatives

Entry price, headline strength, ideal profile and overall score. Tools are ranked by curator's overall fit, not by alphabet.

# Tool Best for Starting price Why we recommend it
1
Derrick App Recommended
Native Google Sheets enrichment $10/month The 100% Google Sheets Clay Alternative
2
Apollo
SMB & mid-market outbound Free / $49/seat/mo The Complete All-in-One Suite
3
Evaboot
SDRs scraping Sales Navigator at scale $9/mo (100 credits) The Sales Navigator Specialist
4
Findymail
Outbound teams who care most about deliverability $99/mo (Starter, 5K finder + 5K verifier credits) The Email Deliverability Expert
5
Lusha
SDRs prospecting on LinkedIn $49.90/month The Accessible Chrome Extension
6
Phantombuster
Growth hackers & ops teams $56/mo (annual) Multi-Platform Cloud Automation
7
Wiza
SDRs scraping Sales Nav at scale who care about deliverability Free 20 emails + 5 phones · Email $83/mo (annual) The Real-Time LinkedIn Exporter
8
Cognism
EU/EMEA enterprise sales Custom (~$15K platform + $1.5K/seat) The Premium Enterprise Solution
9
Kaspr
EU-focused SDRs needing LinkedIn phone numbers Free 15 emails + 5 phones/mo · Starter €45/mo GDPR-First for Europe
10
Scalelist
SDRs tracking job changes $49/month Job Change Monitoring
See the full breakdown of Clay alternatives →

Starting price, ranked

Cheapest first. Bars capped at $200/mo so SMB-tier tools stay readable ; tools with diagonal-stripe bars continue beyond the cap. The dashed line marks Clay's own starting price ($134/mo) so cheaper-than-Clay tools are unambiguous.

Evaboot
$9/mo + Sales Nav ($110/mo)
Derrick App
$10/mo
Kaspr
€45/mo
Apollo
$49/seat/mo
Scalelist
$49/mo
Lusha
$49.90/mo
Phantombuster
$56/mo
Wiza
$83/mo + Sales Nav ($110/mo)
Findymail
$99/mo
Cognism
Custom

Head-to-head : Clay vs each competitor

Already shortlisted 2 tools? Jump straight to the side-by-side comparison instead of reading the full listicle.

Clay vs Apollo

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Clay vs Evaboot

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Clay vs Findymail

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Clay vs Phantombuster

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Clay vs Wiza

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Clay vs Cognism

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When searching for a B2B data enrichment tool, Clay presents itself as a comprehensive solution with 75+ data sources and advanced automation capabilities. However, its starting price of $149/month and steep learning curve don’t suit every business. Whether you’re a freelancer, startup, or SMB, there are Clay alternatives adapted to your specific needs and budget.

In this article, we review 10 Clay alternatives that offer powerful enrichment features, accessible pricing, and quick onboarding. Each solution is analyzed based on its strengths, limitations, and use cases to help you make the right choice.

The top 10 Clay alternatives, ranked

Each card shows the tool's positioning, headline features, real pricing and who it's actually for. Click any tool name to read the full review when available.

#1

Derrick App Our pick

★★★★★ 5/5
From $10/month

The 100% Google Sheets Clay Alternative

Headline features

  • Free Plan: 200 credits/month for testing
  • Solo: $9/month (4000 credits) for freelancers
  • Pro: $20/month (10000 credits) for small teams
  • Team: $47/month (25000 credits) for sales teams
  • Enterprise: $175/month (100 000 credits)
Best for : Native Google Sheets enrichment
  1. #2

    Apollo

    ★ 4/5

    The Complete All-in-One Suite

    From Free / $49/seat/mo
    Best for SMB & mid-market outbound
  2. #3

    Evaboot

    ★ 4/5

    The Sales Navigator Specialist

    From $9/mo (100 credits)
    Best for SDRs scraping Sales Navigator at scale
  3. #4

    Findymail

    ★ 4.4/5

    The Email Deliverability Expert

    From $99/mo (Starter, 5K finder + 5K verifier credits)
    Best for Outbound teams who care most about deliverability
  4. #5

    Lusha

    ★ 3.4/5

    The Accessible Chrome Extension

    From $49.90/month
    Best for SDRs prospecting on LinkedIn
  5. #6

    Phantombuster

    ★ 4/5

    Multi-Platform Cloud Automation

    From $56/mo (annual)
    Best for Growth hackers & ops teams
  6. #7

    Wiza

    ★ 4/5

    The Real-Time LinkedIn Exporter

    From Free 20 emails + 5 phones · Email $83/mo (annual)
    Best for SDRs scraping Sales Nav at scale who care about deliverability
  7. #8

    Cognism

    ★ 4/5

    The Premium Enterprise Solution

    From Custom (~$15K platform + $1.5K/seat)
    Best for EU/EMEA enterprise sales
  8. #9

    Kaspr

    ★ 3.9/5

    GDPR-First for Europe

    From Free 15 emails + 5 phones/mo · Starter €45/mo
    Best for EU-focused SDRs needing LinkedIn phone numbers
  9. #10

    Scalelist

    ★ 3.8/5

    Job Change Monitoring

    From $49/month
    Best for SDRs tracking job changes

Advantages and disadvantages of leaving Clay

What you actually gain (and what you might lose) when switching off Clay to one of the alternatives above.

Why teams leave Clay

  • Excessive complexity for simple needs
  • Long learning curve (typically 2-4 weeks)
  • Per-seat scaling penalises growing teams
  • Credits expire monthly with no rollover
  • Low feature-utilisation rate (most teams use 30-40 %)
  • Workflow friction : login → export → import → repeat

What you might lose

Proprietary database
Clay owns its own contact graph. Most alternatives rely on LinkedIn scraping + partner sources — broad coverage but less depth on niche segments.
All-in-one bundle
Clay bundles enrichment + sequencer + CRM + analytics. Most alternatives are specialised — you'll need to pair them with a sequencer (Lemlist, La Growth Machine).
Documented API
Clay has a mature, fully documented API. Several alternatives don't (or only partially) — engineering teams may need to adjust.

Derrick App

  • Free Plan: 200 credits/month for testing
  • Solo: $9/month (4000 credits) for freelancers
  • Pro: $20/month (10000 credits) for small teams
  • Team: $47/month (25000 credits) for sales teams

Apollo

  • Database: 275M B2B contacts
  • Email finder and phone finder
  • Automated email sequences
  • Native CRM included

Evaboot

  • Unlimited export from Sales Navigator
  • Automatic data cleaning (duplicates, formats)
  • Email finder with 60-70% match rate
  • Email verification included

Findymail

  • Email finder with automatic verification
  • Guaranteed bounce rate <2%
  • “Pay per verified email” model (you only pay for valid emails)
  • Phone finder (paid option)

How to choose your Clay alternative

Two filters : a per-profile pick (cards below) and a granular criteria matrix (budget / workflow / use case / team size).

Freelancers & SMBs (<50 employees)

Derrick App

Derrick App offers the best price-to-features ratio at $294/month starting. 100% Google Sheets.

See full profile ↓
Sales Navigator-heavy teams

Evaboot

Evaboot specialises in Sales Navigator workflows — worth the Sales Nav surcharge if you're already paying for it.

See full profile ↓
Cold emailers (deliverability-critical)

Findymail

Findymail prioritises deliverability — best fit when sender reputation matters more than database breadth.

See full profile ↓
Large enterprises (compliance-critical)

Cognism

Cognism fits the compliance + audit-trail needs of 200+ headcount orgs with budget flexibility.

See full profile ↓

By budget

  • < $50 / month Apollo Evaboot Lusha Kaspr Scalelist
  • $50 - $165 / month Findymail Phantombuster Wiza
  • > $165 / month Derrick App Cognism

By existing workflow

  • Enterprise Derrick App Cognism Kaspr
  • Cold-email focused Apollo Evaboot Findymail Lusha Wiza
  • API-first Apollo
  • Sales Navigator-heavy Evaboot Wiza

By priority use case

  • Enterprise compliance Derrick App Cognism Kaspr
  • Cold-email deliverability Evaboot Findymail Wiza
  • Simple enrichment Lusha
  • Pipeline timing Cognism Scalelist

By team size

  • Freelance / solo Lusha Scalelist
  • SMB 5-50 Apollo Evaboot Lusha Phantombuster Wiza Kaspr Scalelist
  • Mid-market 50-200 Derrick App Findymail Phantombuster Wiza
  • Enterprise 200+ Cognism

Verdict : which Clay alternative to pick

Clay remains a powerful tool for advanced RevOps teams who need complex workflows with multi-source waterfall. However, its minimum price of $149/month and steep learning curve make it unsuitable for many businesses.

Our recommendation by profile:

  • Freelance / Consultant: Derrick App ($10) for simple and economical Google Sheets workflow
  • Startup 5-20 employees: Derrick Pro ($32) or Apollo Basic ($49) depending on CRM needs
  • SMB 20-100 employees: Derrick Team ($85) for Google Sheets or Apollo Professional ($99) for all-in-one
  • Sales Navigator Specialist: Evaboot ($42) + SN if intensive export
  • Cold Emailer: Findymail ($99) for premium email quality
  • Enterprise 200+: Cognism ($1,250) for compliance and premium quality

Derrick App stands out as the best Clay alternative for teams who work in Google Sheets daily, seek simplicity over complexity, and have a budget under $200/month. With its 28+ workflows, built-in AI (GPT-4 + Claude), and pricing starting at $10/month, Derrick democratizes access to professional-quality B2B data enrichment.

Additional Resources

To go further in B2B data enrichment:

Test Derrick App for free on Google Workspace Marketplace with 200 renewable monthly credits and discover why more and more teams choose this Clay alternative for their B2B data enrichment.

FAQ - Common questions about Clay alternatives

Is Clay too expensive for SMBs?

Yes, with a starting price of $149/month, Clay exceeds the budget of many SMBs and startups. Alternatives like Derrick App ($10-85), Scalelist ($19-49), or Apollo ($49-99) offer solid enrichment features at accessible prices.

What’s the best free Clay alternative?

Derrick App offers the most generous free plan with 200 renewable credits/month, allowing a real test of the platform. Apollo Free and Lusha Free also offer free plans but very limited (60 and 5 credits/month respectively).

Is there a Clay alternative without Sales Navigator dependency?

Yes, several alternatives work without Sales Navigator: Derrick App (70% of features without SN), Apollo, Lusha, Findymail, Cognism, and Kaspr. Only Evaboot and Wiza require Sales Navigator.

Which Clay alternative offers integrated AI?

Derrick App integrates GPT-4 and Claude 3.5 Sonnet from the $10 Solo plan for scoring, personalization, and data extraction. Apollo offers basic AI in its higher plans, but Clay remains the leader for advanced AI workflows.

Clay or Apollo: which to choose?

Clay if you need complex workflows with waterfall of 75+ sources and a budget >$149/month. Apollo if you’re looking for an all-in-one with integrated CRM and massive contact base from $49/month. For a simple Google Sheets workflow, Derrick remains the best option at $10/month.

Which Clay alternative for Europe?

Kaspr and Cognism offer the best European coverage with native GDPR compliance. Derrick App also offers French support and a GDPR-first approach accessible to European SMBs.

Keep researching Clay

Head-to-head Clay vs Derrick Side-by-side on features, pricing and data accuracy — Clay against the only Google Sheets-native enrichment app. Free forever, no contract. Open the comparison →
In-depth review

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Features, accuracy, integrations - everything beyond pricing and alternatives.

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Clay pricing analysis

Real per-credit cost, hidden fees, calculator, plan comparison.

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