Pricing analysis Lusha lists 4 tiers from Free (40 credits/mo, no phone) to Premium ($399.90/mo for 5 seats). Real cost depends on how fast you burn credits and whether you need phone reveals — Starter ($49.90 / 400 credits) caps SDRs around 13 lookups/day. Below is the tier-by-tier breakdown + the 5 hidden cost triggers most buyers miss.
Lusha ships 5 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
Lusha pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free | $0 | Evaluation / testing | 40 · Chrome extension for LinkedIn reveals · Email-only reveals (phone reveals blocked) |
| Starter | $49.90 ($49.90/mo (no annual discount published)) | 400 credits/month (email + phone reveals) | 400 · 400 credits/month (email + phone reveals) · Chrome extension + bulk reveal on Sales Nav lists |
| Professional | $69.90/mo (~$52.40/mo annual ($629/year, -25%)) | 600 credits/mo (1.5× Starter) | 600 credits/mo · 600 credits/mo (1.5× Starter) · NEW tier inserted 2026 between Starter $49.90 and Premium |
| Premium | $399.90 ($399.90/mo (1 seat, not 5-seat bundle)) | 3,400 credits/month | 3,400 · 3,400 credits/month · 1 seat included (was advertised as 5-seat bundle in 2024 docs but actually solo seat per current Lusha pricing page) |
| Scale | Custom (Custom (annual contract, ~$1,500-$4,000/seat/year)) | Custom credit pool + multi-team management | Custom · Custom credit pool + multi-team management · Native CRM sync (HubSpot, Salesforce, Pipedrive) |
Lusha bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Lusha bills 1 credit per revealed contact — email OR phone, with bulk reveals counted as 1 credit per row. Email verification (separate Lusha tool) is free and doesn't touch the credit pool.
Three credit-pool quirks most buyers miss at signup :
How Lusha stacks against Derrick, Hunter, and the other tools we benchmarked.
Cost-per-credit math across Lusha's tiers (assuming you actually use all included credits — most teams don't) :
| Tier | Monthly cost | Credits/mo | Cost / credit | Effective cost / seat |
|---|---|---|---|---|
| Starter | $49.90 | 400 | $0.125 | $49.90 |
| Premium | $399.90 | 3,400 | $0.118 | ~$80 (5-seat bundle) |
| Scale (est) | $1,250 | 12,000 | $0.104 | ~$125 (10-seat min) |
| Derrick | $10 | 2,000+ | $0.005 | $10 (unlimited seats) |
Per-credit math : Derrick is ~25× cheaper at the same volume. For Sheet-native workflows that don't need Lusha's specific Chrome-extension UX or mobile-data depth, the cost gap is decisive.
Across the paid tiers, Lusha includes :
What's not included on lower tiers : native CRM-sync (Scale-only), API access (Scale-only), AI personalization (not offered at all), email sender (not offered — Lusha is data-only).
Lusha is the right tool for a specific, narrow workflow : a solo SDR, on LinkedIn, looking up one mobile number at a time. For that job it's faster and more accurate than anything else in the market — the Chrome extension UX and mobile-data depth are genuinely differentiated.
The pricing model fails when teams try to use Lusha for what it isn't — bulk enrichment, list-building at scale, or unified data + sequencing. Active SDRs burn the Starter credit cap by day 20, and the upgrade path is an 8× price jump to a 5-seat Premium bundle most don't need.
For Sheet-native workflows where the data layer doesn't need a dedicated Chrome extension, Derrick at $10/mo flat with unlimited rows is the lower-friction comparison anchor — ~25× cheaper per credit at the same volume. Teams that genuinely need Lusha's mobile-data moat justify the premium ; everyone else over-pays.
Lusha lists 4 tiers : Free ($0, 40 credits/mo, no phone reveals), Starter ($49.90/mo, 400 credits, 1 seat), Premium ($399.90/mo, 3,400 credits, 5-seat bundle), and Scale (custom annual contract). Most solo SDRs fit on Starter at $49.90/month — heavier users either upgrade to Premium (5-seat bundle) or hit credit caps and buy expensive top-up packs.
Yes, Lusha has a free tier with 40 credits per month — enough to evaluate the product but phone-number reveals are blocked on free. The platform's biggest data moat (mobile numbers) only becomes available on the $49.90/month Starter plan. For genuinely free phone + email enrichment in Google Sheets, Derrick has a Free tier with 100 credits/month including phones.
400 credits per month works out to ~13 lookups per day. Active SDRs prospecting on LinkedIn 4-5 hours/day routinely hit the cap by day 18-22 of the month. Options at the cap : (1) wait until next billing cycle, (2) buy top-up credits at $0.50-$1.20/credit (5-12× the included cost), or (3) upgrade to Premium ($399.90/mo, 5-seat bundle — overkill for solo users).
Premium ($399.90/month) is a 5-seat bundle — you pay $399.90 regardless of how many seats you use. Per-seat economics only work (~$80/seat) if you genuinely have 5 active reps. A 2-rep team upgrading from Starter pays ~$200/seat effective cost. Most 2-3 person teams either stay on Starter (and burn through top-ups) or look at alternatives like Apollo (Free / $49/seat) or Derrick ($10/mo flat).
No. Unused credits expire at the end of each billing cycle. This is unusual in the category — Scalelist rolls over by default, and Derrick bills flat ($10/mo) with no credit pool to expire. For teams with spiky workloads (campaign-driven prospecting), Lusha's no-rollover model either forces over-buying credits or wastes paid capacity in quiet months.
For Sheet-native enrichment at the lowest entry cost, Derrick App at $10/month flat covers unlimited rows with no credit caps. For LinkedIn-first workflow similar to Lusha but with broader data, Apollo has a generous free tier (10K credits/mo) + $49/seat paid. For EU-focused outbound where Lusha's mobile data isn't differentiated, Kaspr (€45/seat) is the European equivalent. See the full Lusha alternatives guide for the ranked decision framework.
Basic CRM push (manual export) is included on Starter and Premium. Native bidirectional CRM-sync workflows (auto-enrichment of incoming leads, scheduled CRM updates) are gated to the Scale tier — custom annual contract typically $15-40K/year for a 10-seat team. The API is also Scale-only — Pro/Premium customers wanting API access must commit annual.
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