Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Lusha vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Lusha vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Lusha is a sales intelligence · chrome extension. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Lusha) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Lusha for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Cognism vs Lusha vs Derrick at a glance
Lusha
- Starting price: $49.90/month
- Free plan: 40 credits/month
- Founded: 2016
- HQ: New York, USA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Lusha
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Sheet-native workflows : no export, no import, no friction
The friction with Cognism and Lusha isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.
02 $10/mo flat — predictable spend, no overage shock
Cognism (Custom (~$15K platform + $1.5K/seat)) and Lusha ($49.90/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.
03 AI-agent ready : Derrick speaks the Model Context Protocol
In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. Cognism and Lusha need either a custom integration or a Zapier middleman for the same workflow.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Lusha, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Lusha does better
- Best-in-class direct phone numbers
- Chrome extension UX
- Fast onboarding, no IT involvement
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Lusha | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | $49.90/month | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | 40 credits/month | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Lusha vs Derrick: full feature comparison
| Cognism | Derrick App | Lusha | |
|---|---|---|---|
| Entry price | Custom (~$15K platform + $1.5K/seat) | $10/mo flat | $49.90/month |
| Free plan | ✕ | 14-day full trial | 40 credits/month |
| Best for | EU/EMEA enterprise sales | Sheet-native enrichment | SDRs prospecting on LinkedIn |
| Category positioning | Sales Intelligence (EU/EMEA) | Spreadsheet-native B2B data | B2B contact data |
| G2 rating | 4.6/5 | — | 4.3/5 |
| Founded | 2015 | 2022 | 2016 |
| Email accuracy / verification | Standard | Real-time, included | Standard |
| Phone-number coverage | Best-in-class (60-75%) | Via integrated providers | Industry-leading mobile coverage |
| Credit / volume model | Custom (~$15K platform + $1.5K/seat) | Unlimited rows in Sheets | 400 credits/month on Starter ($49.90) |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
B2B contact data
Cognism vs Lusha vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism starts at Custom (~$15K platform + $1.5K/seat). Sales Intelligence (EU/EMEA), with positioning around eu/emea enterprise sales. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Cognism pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B contact data Lusha
$49.90/month
Best for: SDRs prospecting on LinkedIn
Lusha starts at $49.90/month. B2B contact data, with positioning around sdrs prospecting on linkedin. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Lusha pricing page.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Lusha if…
- You specifically need sdrs prospecting on linkedin
- Best-in-class direct phone numbers
- Chrome extension UX
- You're already invested in the Lusha ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Lusha
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Cognism vs Lusha: when does each fit best?
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Cognism is positioned as sales intelligence (eu/emea) for eu/emea enterprise sales. Lusha is positioned as b2b contact data for sdrs prospecting on linkedin. Both compete in the B2B contact data category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Cognism at 4.6/5 and Lusha at 4.3/5 — both products work, the deciding factor is workflow fit, not product quality.
How do Cognism and Lusha pricing actually compare in 2026?
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Cognism entry-paid tier : Free Trial at Demo only. Next tier up is Grow (Platinum) (~$16.5K/yr (1 seat) or ~$22.5K/yr (5 seats)). Cognism's free tier : No (demo + custom quote only). Lusha entry-paid tier : Starter at $49.90/month. Next tier up is Premium ($399.90/month). Lusha's free tier : 40 credits/month. For comparison : Derrick App skips the credit + seat model entirely with $10/month for unlimited enrichment, billed directly in the Sheet.
What's the biggest reason to pick Cognism over Lusha?
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Best EU mobile-phone coverage. Diamond Verified phone numbers are independently checked. Match rates on EU mobile data run 60-75%, materially ahead of Apollo (~30%) and ZoomInfo (~50%) for European prospects. (Source : Verified G2 user, Head of Sales, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Cognism is the right pick over Lusha.
What's the biggest reason to pick Lusha over Cognism?
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Best-in-class direct phone numbers. Lusha's mobile-number coverage is its single biggest moat. SDRs consistently report 60–70% dial-success rates on US/UK numbers — markedly better than Apollo or ZoomInfo for inbound mobile. (Source : Marcus L., SDR Manager, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Lusha is the right pick over Cognism.
Can Derrick replace both Cognism and Lusha?
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Both Cognism and Lusha compete in the B2B contact data category. Derrick is data-and-Sheets-native — it doesn't replace a full B2B contact data platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Cognism or Lusha. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical B2B contact data stack workflows. For teams running heavy B2B contact data feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.
Beyond Cognism and Lusha, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : Apollo, Kaspr, Findymail, Wiza. Each has its own positioning trade-off versus Cognism and Lusha — Apollo typically appears as a direct competitor on G2 review pages, with Kaspr, Findymail, Wiza as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
