Cognism vs Lusha vs Derrick: Which Is Better in 2026?
Short answer
Cognism vs Lusha vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Lusha is a sales intelligence · chrome extension. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Lusha) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Lusha for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +31,000 others
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Sheet-native workflows : no export, no import, no friction
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The friction with Cognism and Lusha isn't the data quality - it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.
02
From €9/month : predictable spend, credits roll over
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Cognism (Custom (~$15K platform + $1.5K/seat)) and Lusha ($49.90/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick works the other way round : one credit balance, five plans from 0 to 175 EUR a month, and unused credits roll over on the paid ones. Predictable spend for teams that hate budgeting around credit-pool refills.
03
AI-agent ready : Derrick speaks the Model Context Protocol
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In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box - point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. Cognism and Lusha need either a custom integration or a Zapier middleman for the same workflow.
Honest Comparison
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Lusha, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
Cognism
Lusha
Derrick
Starting price (monthly)
Custom (~$15K platform + $1.5K/seat)
$49.90/month
€0 (free) · €9/mo paid
Annual cost (base)
~€180/yr
~€600/yr
€0/yr free · ~€108/yr paid
Free plan?
No (demo + custom quote only)
40 credits/month
✓ Forever - 100 credits/mo
Setup cost
Hours to days
Hours to days
30 seconds via Marketplace
Switching cost
CSV export + retraining
CSV export + retraining
Zero - works alongside any stack
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Cognism starts at Custom (~$15K platform + $1.5K/seat). Sales Intelligence (EU/EMEA), with positioning around eu/emea enterprise sales. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Cognism pricing page.
Lusha starts at $49.90/month. B2B contact data, with positioning around sdrs prospecting on linkedin. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Lusha pricing page.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec
Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec
Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
What teams say after switching from Cognism vs Lusha
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Cognism vs Lusha: when does each fit best?
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Cognism is positioned as sales intelligence (eu/emea) for eu/emea enterprise sales. Lusha is positioned as b2b contact data for sdrs prospecting on linkedin. Both compete in the B2B contact data category, so the choice comes down to which usage profile your team matches most closely. Both are established products with real user bases, so the deciding factor is workflow fit, not product quality.
How do Cognism and Lusha pricing actually compare in 2026?
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Cognism entry-paid tier : Free Trial at Demo only. Next tier up is Grow (Platinum) (~$16.5K/yr (1 seat) or ~$22.5K/yr (5 seats)). Cognism's free tier : No (demo + custom quote only). Lusha entry-paid tier : Starter at $49.90/month. Next tier up is Premium ($399.90/month). Lusha's free tier : 40 credits/month. For comparison : Derrick App runs on a single credit balance per plan, starting free with 100 credits a month and 9 EUR for 4,000, spent from inside the Sheet.
What's the biggest reason to pick Cognism over Lusha?
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Best EU mobile-phone coverage. Diamond Verified phone numbers are independently checked. Match rates on EU mobile data run 60-75%, materially ahead of Apollo (~30%) and ZoomInfo (~50%) for European prospects. That is the capability to test against your own list before it decides anything.
What's the biggest reason to pick Lusha over Cognism?
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Best-in-class direct phone numbers. Lusha's mobile-number coverage is its single biggest moat. SDRs consistently report 60–70% dial-success rates on US/UK numbers - markedly better than Apollo or ZoomInfo for inbound mobile. That is the difference to test against your own workflow before it decides anything.
Can Derrick replace both Cognism and Lusha?
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Both Cognism and Lusha compete in the B2B contact data category. Derrick is data-and-Sheets-native - it doesn't replace a full B2B contact data platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Cognism or Lusha. For teams whose primary need is enrichment + list-building in Sheets, Derrick replaces 60-80% of typical B2B contact data stack workflows, with credits that roll over on every paid plan (from 9 EUR a month). For teams running heavy B2B contact data feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.
Beyond Cognism and Lusha, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : Apollo, Kaspr, Findymail, Wiza. Each has its own positioning trade-off versus Cognism and Lusha - Apollo sits closest to them on the same use case, with Kaspr, Findymail, Wiza as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +31,000 others 
