Cognism vs ZoomInfo vs Derrick in short. Cognism: GDPR-compliant B2B contact data with mobile coverage. ZoomInfo: enterprise B2B contact and company data. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €20/month, and it runs on its own or alongside Cognism or ZoomInfo.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +34,000 others
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Real-time validation and the web app (plus Sheets, Claude, API), no CSV exports
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Cognism and ZoomInfo both rely on external validation or CSV exports for some workflows, which can slow real-time updates and disrupt native Google Sheets use. Derrick delivers real-time validation directly in the web app (or in Google Sheets, Claude and the API), eliminating the need for CSV exports or external validation steps. This syncs immediately with sheet data, saving 5-10h per month and improving deliverability with instant checks on each edit. A typical use case is prospect enrichment and validation within a live sheet workflow, without leaving the web app or the sheet environment.
02
Automated, scalable prospecting without training wheels
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Cognism and ZoomInfo focus on data quality and scale, but they require separate outreach tools or workflows to automate engagement, which adds complexity and cost. Derrick delivers automated, scalable prospecting directly in the web app (or in Google Sheets, Claude and the API), eliminating training wheels and CSV exports. Teams save 5–10 hours per month and reduce setup friction while enriching 50+ attributes per contact to power immediate, personalized outreach. A quick use-case: deploy Derrick to auto-score and segment leads in Sheets, then launch multi-channel sequences without leaving the workspace.
03
Flexible, scalable data enrichment without rigid workflows
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Cognism and ZoomInfo deliver broad data at scale, but many users find their enrichment workflows rigid and built for static lists rather than ongoing, flexible optimization. Derrick differs by turning its web app (and Google Sheets) into a 100% native, adaptable enrichment hub, avoiding export bottlenecks and rigid templates. With 50+ attributes per contact and real-time validation, Derrick enables scalable enrichment that adapts to evolving criteria, saving 5-10 hours per month. A practical use case: dynamically refresh prospect profiles in Sheets as you adjust ICP parameters, without reconfiguring your workflow.
Replace Cognism: find a phone number from a LinkedIn profile in Derrick's web app, nothing to install
Part 3 / 1003
Honest comparison
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, ZoomInfo, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
Cost item
Cognism
ZoomInfo
Derrick
Starting price
See pricing
~$15K/yr (3 seats min)
€0 (free) · €20/month paid
Annual cost (base)
See pricing
~$15,000/yr
€0/year free · €240/year on Standard
Free plan?
No (demo + custom quote only)
No (community edition limited)
✓ Forever - 100 credits/mo
Setup cost
Hours to days
Hours to days
Nothing to install (web app)
Switching cost
CSV export + retraining
CSV export + retraining
Zero - works alongside any stack
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Cognism offers premium pricing with entry-level plans and scalable paid tiers designed for enterprise sales teams; exact prices vary by plan and usage. For full transparency, view the complete pricing details on the Cognism pricing page.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
ZoomInfo offers scalable B2B data plans starting with entry-level options and paid tiers that scale by access and features; full pricing details are available on the official pricing page-see pricing breakdown for exact plan names, credits, and enterprise options.
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
+Add a column×
Phone Finder
200 credits / phone found
Full nameAName
Phone Findermax 800
column B
Import your Cognism list
Upload the CSV you exported from Cognism, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
What teams say after switching from Cognism vs ZoomInfo
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
What’s the Derrick vs Cognism main difference for teams?
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Derrick focuses on native web app, Google Sheets, Claude (MCP) and API integration and AI-powered enrichment directly in the web app (or in your spreadsheet, Claude and the API), eliminating the need for external platforms or CSV exports. Cognism prioritizes lead intelligence and intent signals with premium data accuracy, particularly for enterprise teams. For teams already working in Google Sheets, Derrick eliminates 5-10 hours monthly of manual data handling and integrates Claude and ChatGPT for automated scoring and segmentation. Cognism focuses on verified contact discovery but requires separate workflows. Derrick's rollover credits and no-credit-card free tier offer more flexibility for variable team needs.
Is Derrick a better alternative to Cognism?
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Whether Derrick is a better alternative to Cognism depends on your specific needs. Cognism is built as a B2B intelligence platform with verified contact data and strong EMEA coverage, particularly for enterprise teams prioritizing data accuracy. However, Derrick differentiates itself through native web app, Google Sheets, Claude (MCP) and API integration, eliminating manual CSV exports and saving 5-10 hours monthly. Derrick also offers AI-powered enrichment with Claude and ChatGPT, rollover credits, and no credit card required for the free tier, making it more accessible for teams seeking seamless workflow integration over standalone intelligence platforms. For organizations already operating in the web app (or in Google Sheets, Claude and the API), Derrick provides faster deployment and lower friction than Cognism's traditional setup, while complementing rather than replacing dedicated intelligence tools.
How does Derrick compare to Cognism and zoominfo overall?
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Derrick offers a fundamentally different approach compared to Cognism and ZoomInfo. While both competitors excel as standalone B2B data providers, Derrick operates natively in the web app (or in Google Sheets, Claude and the API), eliminating CSV exports and complex integrations entirely. Cognism focuses on lead intelligence with strong EMEA coverage, while ZoomInfo emphasizes database scale and technographic signals. Derrick differentiates by combining real-time email validation, 50+ enrichment attributes, integrated AI scoring with Claude and ChatGPT, and rollover credits-all without requiring a credit card for the free tier. For teams seeking lightweight, flexible enrichment directly in their existing spreadsheets, Derrick eliminates the overhead that both traditional platforms demand, saving five to ten hours monthly on data management alone.
Which is cheaper for enterprise: Cognism vs zoominfo?
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For enterprise pricing between Cognism and ZoomInfo, both are generally positioned as premium data platforms with enterprise-grade features, often resulting in higher total costs than many outreach-focused tools. Cognism tends to be priced higher than mid-market options due to its emphasis on data accuracy, GDPR/CCPA compliance, and global reach, while ZoomInfo compounds costs with its extensive data coverage, AI verification, and robust integrations. In most cases, enterprise teams will see Cognism or ZoomInfo priced well above Derrick App’s plans, which start at lower entry points and emphasize highly actionable enrichment in the web app (or in Google Sheets, Claude and the API), with credits that rollover and no credit card required for the free tier. If you seek the cheapest option for pure data access among the two, Cognism often edges ZoomInfo on price for comparable depth in certain regions, but pricing is highly situational and negotiated per contract. Derrick App adds value by offering native enrichment in the web app (or in Sheets, Claude and the API), flexible credit-based pricing, and strong integration reach, making it a cost-effective complement or alternative for teams prioritizing streamlined workflow and outbound efficiency without migrating to a heavier data platform.
Cognism vs zoominfo: which has better pricing and review?
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Cognism and ZoomInfo both offer strong B2B data with different strengths. Cognism focuses on EMEA markets with verified contacts and intent signals, while ZoomInfo provides broader global coverage and technographic depth. However, both carry premium pricing and require external integrations. Cognism struggles with SMB coverage, and ZoomInfo faces data latency issues. For teams seeking cost-effective enrichment without leaving the web app or Google Sheets, Derrick App delivers 50+ attributes per contact with rollover credits starting at just €20 monthly, plus built-in AI and real-time email validation-eliminating the need for multiple tools while maintaining comparable data quality at a fraction of the enterprise price point.
What features make Derrick a strong alternative to Cognism and zoominfo?
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Derrick stands out as a strong alternative to Cognism and ZoomInfo because it embeds web app enrichment (also in Google Sheets, Claude and the API), eliminating CSV exports and complex configurations while saving 5-10 hours per month. It adds real-time email validation for deliverability, extensive enrichment with 50+ attributes per contact or company, and AI-based scoring, segmentation, and Summaries, all within familiar Sheets workflows. Plus, with 3000+ integrations via Zapier/Make/n8n, credits that roll over monthly, and a free tier requiring no credit card, Derrick offers a flexible, cost-efficient path for teams that want scalable data enrichment and outreach without leaving the web app or Google Sheets. Compared to Cognism and ZoomInfo, Derrick emphasizes lightweight, immediate prospection tooling directly in the user’s existing workspace, making it particularly appealing for SMBs or teams prioritizing speed, ease of use, and ROI over exhaustive enterprise data depth.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others 
