UpLead
- Starting price: Free 5 credits trial · Essentials $74/mo (annual)
- Free plan: 7-day free trial - 5 credits
- Founded: 2017
- HQ: Covina, CA
UpLead is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks UpLead's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
UpLead and ZoomInfo both require switching between tools or exporting data to surface insights, which breaks native Sheets workflows and adds manual steps. Derrick is 100% native to Google Sheets, eliminating exports and complex setups while delivering automated enrichment directly inside Sheets. That translates to measurable time savings of 5-10 hours per month for typical workflows, with credits that roll over and no card required for the free tier. Use cases like real-time validation and AI-assisted scoring stay inside Sheets, streamlining prospecting without leaving your worksheet. Derrick saves you time by keeping all enrichment and insights in one native Sheets environment.
UpLead and ZoomInfo provide extensive data, but their enrichment workflows often require separate tools or manual stitching to automate pipelines. Derrick delivers a 100% native Google Sheets experience with flexible enrichment pipelines and APIs, eliminating export steps and complex integrations. This streamlines setup and speeds time-to-value, saving teams up to 5-10 hours per month while enabling over 50 enrichment attributes per contact or company. With direct API access and broad Zapier/Make/n8n compatibility, Derrick scales outreach without leaving Sheets.
UpLead and ZoomInfo excel at data breadth and real-time verification, but they fall short on depth that informs outreach beyond basic contacts. Derrick delivers real-time, in-sheets data depth that goes beyond verification by layering 50+ enrichment attributes and AI-driven scoring directly inside Google Sheets. This means you gain actionable firmographic, technographic, and intent signals during prospecting, reducing guesswork and boosting targeting precision by up to 25% more accurate outreach. With Derrick, you keep all enrichment in Sheets, enabling immediate, context-rich outreach without switching tools.
We're upfront - every tool has strengths. Here's where UpLead, Zoominfo, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| UpLead | Zoominfo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 5 credits trial · Essentials $74/mo (annual) | ~$15K/yr (3 seats min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€60/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | 7-day free trial - 5 credits | No (community edition limited) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| UpLead | Derrick App | zoominfo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 99$/mois | 9€/mois | 15000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
B2B Contact Database (Verified-on-Unlock) Free 5 credits trial · Essentials $74/mo (annual)
Best for: Mid-market SDR teams who care most about email accuracy
UpLead offers pay-per-verified-record pricing with entry-level plans and a free tier depending on usage; a full pricing breakdown is available on the Pricing UpLead page for all details. See full pricing breakdown for exact plan levels and credits.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo starts with paid plans beginning around the mid-range for entry-level access, with a comprehensive pricing page detailing all tiers and enterprise options; see full pricing breakdown for complete details.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from UpLead, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how UpLead compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →