Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs Bombora vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs Bombora vs Derrick: Zoominfo is a enterprise b2b contact and company data, Bombora is a b2b intent data and account-research signals. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or Bombora) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or Bombora for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs Bombora vs Derrick at a glance
Bombora
- Starting price: Custom (~$30K/yr min)
- Free plan: No (sales-led demo only)
- Founded: 2014
- HQ: New York, NY
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and Bombora
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Enrich leads in Sheets without data gaps or CSVs
Derrick eliminates data gaps and CSV handoffs by enriching leads directly inside Google Sheets, a contrast to ZoomInfo and Bombora which require export/import steps or separate platforms for enrichment. ZoomInfo provides broad data at scale, but often necessitates additional tools for in-Sheet workflows, while Bombora focuses on intent signals with limited contact-level enrichment. Derrick delivers 50+ enrichment attributes per contact/ company directly in Sheets with real-time email validation, reducing manual reconciliation and eliminating CSV friction. As a quick use case, teams can refresh lead lists in place and see updated attributes without leaving the sheet, saving 5–10 hours per month.
02 Real-time email validation to boost deliverability efficiency
Real-time email validation is a known gap for ZoomInfo and Bombora, which focus on data accuracy and intent signals but do not deliver on dynamic, on-the-fly email validation at point-of-contact. Derrick validates emails in real time within Google Sheets, ensuring only deliverable addresses proceed, reducing bounces and protecting sender reputation. This translates to measurable efficiency gains, such as improved inbox deliverability and fewer wasted sends, with credits-based usage that fits the workflow. A practical use case: validate a prospect list as you build it, before outreach, saving hours per campaign and preventing invalid follow-ups. Derrick.
03 Unified data quality through AI-powered profiling for targets
ZoomInfo and Bombora provide broad data and intent signals but struggle with unified, target-specific data quality across outreach workflows. Derrick delivers AI-powered profiling that consolidates 50+ enrichment attributes directly inside 100% native Google Sheets, avoiding exports or CSV silos. This unification translates to measurable efficiency: up to 20% faster target dialing and a 15% lift in lift in valid contact rates due to coherent, deduplicated profiles. A practical use case: auto-generated AI profiles summarize buyer needs for precise messaging during cold outreach. Derrick
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, Bombora, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Bombora does better
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- Forrester Leader (2025) + Gold Standard
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Bombora | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Custom (~$30K/yr min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€360/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | No (sales-led demo only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs Bombora vs Derrick: full feature comparison
| zoominfo | Derrick App | Bombora | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 30000$/an |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
B2B Intent Data
Zoominfo vs Bombora vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans with enterprise pricing and a potential free trial or starter options, with full pricing details available on the dedicated page. For exact tiers, limits, and add-ons, see the complete pricing breakdown.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Intent Data Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
Bombora offers entry-level pricing with a competitive starting tier and scalable plans as usage grows, with the full breakdown available on the dedicated Pricing page. See full pricing details to explore monthly vs annual options and enterprise tiers.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Bombora if…
- You specifically need mid-market & enterprise abm
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- You're already invested in the Bombora ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs Bombora
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs zoominfo: which is the better option for reps?
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For sales reps, the choice between Derrick and ZoomInfo depends on your workflow priorities. ZoomInfo excels as a comprehensive B2B database with extensive contact coverage and real-time data verification, making it ideal for teams needing large-scale prospecting data. However, Derrick offers a more streamlined approach by operating natively within Google Sheets, eliminating export friction and reducing manual data handling. Derrick's integrated AI capabilities with Claude and ChatGPT enable reps to score and segment prospects directly without switching tools, while its rollover credits provide budget flexibility. ZoomInfo requires steeper onboarding and additional tools for actual engagement, whereas Derrick combines enrichment with automation in one platform, making it more efficient for individual contributors focused on speed and productivity.
Is Derrick a strong alternative to zoominfo for data enrichment?
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Yes, Derrick is a strong alternative to ZoomInfo for data enrichment, particularly if you prioritize workflow efficiency and cost-effectiveness. While ZoomInfo excels at scale with millions of verified contacts, Derrick operates natively within Google Sheets without requiring CSV exports or complex integrations, saving teams five to ten hours monthly. Derrick enriches contacts with over fifty attributes and includes real-time email validation for better deliverability. Unlike ZoomInfo's enterprise pricing model, Derrick offers flexible, rollover credits starting at nine dollars monthly with no credit card required for the free tier, making it ideal for teams seeking lightweight, on-demand enrichment without platform overhead or lengthy onboarding processes.
How does Derrick compare with zoominfo in pricing and features?
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Derrick operates as a lightweight, Google Sheets-native enrichment tool with transparent, rollover-friendly credits starting at just nine dollars monthly, while ZoomInfo functions as a comprehensive B2B intelligence platform requiring enterprise commitments and complex integrations. ZoomInfo excels at scale with millions of verified contacts and advanced intent signals, but carries higher costs and steeper onboarding friction. Derrick prioritizes simplicity and cost efficiency with fifty-plus enrichment attributes, real-time email validation, and integrated AI scoring, making it ideal for teams seeking streamlined prospecting without technical overhead or expensive subscriptions.
What’s the tipping difference between Derrick and Bombora for intent data?
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For intent data, Derrick and Bombora aren’t direct substitutes; Bombora provides real-time intent signals and account-level visibility, while Derrick focuses on actionable outreach and enrichment within Google Sheets plus automation. The tipping difference: Bombora effectively prioritizes high-intent accounts with strong signals, but Derrick adds depth in contact-level enrichment, real-time email validation, and seamless outreach workflows. If you need proactive engagement alongside intent, Derrick complements Bombora by turning those signals into ready-to-act prospects without leaving Sheets or building complex tech stacks.
Can zoominfo vs Bombora scenario work without Derrick?
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Yes, both ZoomInfo and Bombora can operate independently without Derrick, but they serve different purposes and work best as complementary tools rather than standalone solutions. ZoomInfo functions as a data lookup and enrichment platform focused on contact accuracy and scale, while Bombora specializes in intent signaling to identify high-intent accounts. However, neither provides the lightweight, Google Sheets-native automation that Derrick offers. ZoomInfo requires external CRM integration and manual workflow setup, while Bombora needs additional enrichment tools for contact-level precision. Derrick fills this gap by delivering 50+ enrichment attributes directly within Google Sheets without complex configuration, real-time email validation, and integrated AI scoring-all at a fraction of the cost with monthly rollover credits and no credit card required for the free tier.
How does Derrick replace both zoominfo and Bombora for outreach?
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Derrick replaces both ZoomInfo and Bombora for outreach by delivering an all-in-one, native-to-Google Sheets enrichment and outreach platform that eliminates the need for separate data providers or intent tools. Unlike ZoomInfo, Derrick does not require exporting or integrating a third-party data lake; it enriches 50+ attributes per contact or company directly in Sheets, enabling real-time email validation and AI-driven scoring, segmentation, and summarization without leaving the workspace. Against Bombora, Derrick handles not just data enrichment but full outreach workflow: automated sequences, relationship intelligence, and native CRM-like capabilities via thousands of Zapier/Make/n8n integrations, all within a single interface. This reduces tool sprawl, lowers costs, and accelerates prospecting cycles while maintaining data quality and deliverability.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneBombora vs Derrick - solo duel
Drop the third-party context and see how Bombora compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
