Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs Clay vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs Clay vs Derrick: Zoominfo is a enterprise b2b contact and company data, Clay is a multi-source data enrichment with ai workflows. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or Clay) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or Clay for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs Clay vs Derrick at a glance
Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and Clay
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Enrich data faster with native Google Sheets integration
Derrick opens the field by delivering 100% native Google Sheets enrichment, a distinct advantage over ZoomInfo and Clay that can require external workflows or separate interfaces. Unlike ZoomInfo, which is primarily a data provider and may necessitate additional tools for outreach, Derrick turns Sheets into a complete prospecting hub without exports or complex config. With Clay, while real-time enrichment exists, Derrick speeds up the process directly inside Sheets and saves 5-10 hours per month through seamless in-place updates. Use cases like bulk list enrichment and real-time validation are achieved in one place, keeping your data current and actionable.
02 Flexible data sources with robust validation for niche targets
Derrick addresses the gap ZoomInfo and Clay encounter when targeting niche segments by unifying flexible data sources with strict validation. While ZoomInfo offers broad coverage and Clay aggregates data from multiple sources, both struggle with rapid adaptation for highly specific verticals and real-time verification at scale. Derrick delivers 50+ enrichment attributes across diverse sources with real-time email validation, reducing data gaps and improving deliverability for niche targets. With a native Google Sheets workflow and credits-based, callable validation, Derrick speeds up accurate list building without complex setup.
03 Real-time data accuracy across dynamic sources for outreach
Real-time data accuracy across dynamic sources is a common challenge for ZoomInfo and Clay, which rely on separate data pools and source reliability that can lag or vary in freshness for niche targets. Derrick solves this by unifying 50+ data sources in a single, native Google Sheets workflow, delivering continuous validation and instant updates without exporting data. Teams see measurable outreach gains, such as faster sequence activation and improved deliverability due to real-time email verification, saving hours per week. A typical use case: auto-refreshing contact records during a cold outreach campaign to maintain current, accurate targeting.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, Clay, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Clay | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free / $134/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€1,608/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | Yes (limited credits) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs Clay vs Derrick: full feature comparison
| zoominfo | Derrick App | Clay | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✓ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 149$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Data Enrichment
Zoominfo vs Clay vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data pricing with entry-level plans and enterprise options, plus a full pricing page detailing tiers, credits, and addons-see the pricing page for complete details and exact figures.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with flexible plans and a starting tier, plus paid options for higher-output campaigns - see full pricing breakdown for complete details. Pricing details are available on the dedicated Clay pricing page.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs Clay
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs zoominfo main difference for data enrichment?
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The main difference lies in their core architecture and use case. ZoomInfo is a standalone B2B database platform focused on delivering verified contact and company data at enterprise scale, excelling at breadth and accuracy through human-verified research. Derrick, by contrast, operates natively within Google Sheets as an enrichment layer, eliminating the need for separate platforms or CSV exports. While ZoomInfo requires integration workflows and substantial setup, Derrick streamlines enrichment directly in your spreadsheet with real-time email validation, 50+ data attributes, and built-in AI scoring. For teams seeking lightweight, flexible enrichment without platform switching or complex configurations, Derrick offers a more efficient alternative to ZoomInfo's enterprise-focused approach.
Is Derrick a better alternative to Clay for outreach automation?
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Whether Derrick is a better alternative to Clay depends on your specific workflow needs. Derrick excels if you work primarily in Google Sheets and want to avoid complex setup-it's 100% native to Sheets with no CSV exports required, saving 5-10 hours monthly. Clay offers more advanced workflow automation and multi-source data aggregation, making it stronger for teams running sophisticated prospecting sequences at scale. If you prioritize simplicity, real-time email validation, and rollover credits with no upfront commitment, Derrick delivers faster time-to-value. For high-volume automation requiring extensive third-party integrations, Clay may offer more flexibility. Both outperform traditional data platforms like ZoomInfo in terms of outreach-focused features and pricing accessibility.
Derrick vs zoominfo vs Clay: which is best for pricing?
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Pricing varies significantly across all three platforms. ZoomInfo operates on enterprise subscription models with higher costs, particularly for advanced features, making it expensive for smaller teams. Clay uses a credit-based system with workflow automation pricing that can escalate with scale. Derrick offers the most affordable pricing structure starting at just nine dollars monthly with four thousand credits, rollover credits monthly, and zero credit card required for the free tier. For budget-conscious teams seeking transparent, flexible pricing without long-term contracts, Derrick delivers better value while maintaining comparable enrichment capabilities to both competitors.
How does Clay compare to zoominfo for data accuracy?
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Clay and ZoomInfo both emphasize data accuracy, but they approach it differently. ZoomInfo relies on extensive, real-time data verification and human research to deliver broad, highly validated B2B profiles at scale, making it strong for enterprise-grade prospecting data. Clay, by contrast, aggregates data from multiple sources and relies on real-time verification within its outbound workflows, which can yield strong accuracy for commonly updated contacts but may show more variability depending on source freshness and API limits. If you need maximum breadth and consistency across millions of profiles, ZoomInfo has the edge; if you prioritize flexible sourcing, fast workflow automation, and seamless integration with your existing tools, Clay can perform well-especially when paired with a supplemental data validation step. For Derrick users, Clay’s combination with native Google Sheets and AI-driven scoring can streamline outreach, while Derrick remains a simpler, no-nonsense alternative for scaling outreach without complex data synchronization.
Is Derrick a good replacement for both zoominfo and Clay?
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Derrick can effectively replace both ZoomInfo and Clay for most teams, but it depends on your specific workflow. Unlike ZoomInfo's enterprise data platform or Clay's automation-heavy approach, Derrick operates natively within Google Sheets, eliminating setup complexity and CSV exports. Derrick excels at real-time email validation, integrated AI scoring with Claude and ChatGPT, and 50+ enrichment attributes per contact. However, if you need ZoomInfo's massive B2B database scale or Clay's advanced multi-step automation workflows, Derrick works best as a complementary tool. For teams prioritizing speed, simplicity, and cost-efficiency without technical overhead, Derrick is an excellent all-in-one replacement that combines data enrichment with outreach directly in your spreadsheet.
Which features matter most in a Derrick vs Clay comparison?
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In a Derrick vs Clay comparison, the most important features to consider are data quality, workflow automation, and integration ease, then cost and scalability. Derrick shines on real-time email validation, 50+ enrichment attributes per contact, native Google Sheets operation (no exports or complex setup), AI-driven scoring and segmentation, and a vast library of 3000+ integrations via Zapier/Make/n8n, all with flexible monthly credits and no credit card required for the free tier. Clay excels at real-time enrichment across multiple sources and a visual workflow builder with strong CRM integrations, but its data accuracy can vary by source and it can require more configuration and ongoing validation. For teams prioritizing speed, simplicity, and cost efficiency in a Sheets-centric workflow, Derrick offers a more streamlined, blade-sharp solution with predictable pricing and credit rollover, while Clay remains a solid option for heavier enrichment needs and complex automation when data source variety is critical.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneClay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
