Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Clearbit vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Clearbit vs Derrick: Clay is a multi-source data enrichment with ai workflows, Clearbit is a b2b firmographic + contact enrichment platform. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Clearbit) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Clearbit for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs Clearbit vs Derrick at a glance
Clearbit
- Starting price: Discontinued standalone - see Breeze ($45/mo)
- Free plan: No (legacy free tier discontinued)
- Founded: 2015 - acquired by HubSpot Nov 2023
- HQ: San Francisco, CA (legacy) - now Cambridge, MA (HubSpot HQ)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Clearbit
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Sheets-based enrichment vs complex Clay/Clearbit workflows
Clay and Clearbit offer robust enrichment, but both require setup time and ongoing configuration to maintain accuracy in high-volume workflows. Derrick delivers native Sheets-based enrichment with zero CSV exports or complex wiring, eliminating the need to stitch multiple tools together. This saves measurable time: 5-10 hours per month for typical teams by treating Google Sheets as the central, always-on enrichment hub. With Derrick, you get 50+ attributes per contact and real-time validation, all inside Sheets, avoiding external workflow bottlenecks.
02 Transparent data governance for consistent enrichment results across orgs
Clay and Clearbit often struggle with inconsistent data governance and varying enrichment accuracy across orgs, leading to fragmentation and manual verification gaps. Derrick addresses this by delivering transparent, auditable data provenance and uniform enrichment rules that apply organization-wide, not per team. This results in measurable consistency, reducing rework and data hygiene issues by up to 20-30% in multi-department campaigns. Derrick centralizes governance in Sheets-native workflows, ensuring repeatable enrichment across the entire org.
03 Real-time validation across all data sources for risk-free enrichment
Clay and Clearbit can struggle with real-time validation and data freshness, often delivering inconsistent accuracy across sources. Derrick provides real-time validation across all data sources directly within 100% native Google Sheets, avoiding the need for separate validation steps. This translates to measurable improvements: faster campaign readiness and higher deliverability, with up-to-date enrichment across 50+ attributes per contact. Derrick verifies data as it’s enriched, reducing risk of invalid or outdated records before outreach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Clearbit, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Clearbit does better
- Best-in-class US/UK/EU firmographic data (historical)
- Developer-friendly API (legacy)
- Reveal anonymous-visitor deanonymization
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Clearbit | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | Discontinued standalone - see Breeze ($45/mo) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€540/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | No (legacy free tier discontinued) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Clearbit vs Derrick: full feature comparison
| Clay | Derrick App | clearbit | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✕ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 45$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
B2B Enrichment (Legacy / Now HubSpot Breeze)
Clay vs Clearbit vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers scalable pricing with a starter tier and paid plans beginning at competitive monthly rates; for full details, see the complete pricing breakdown on the pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Enrichment (Legacy / Now HubSpot Breeze) Clearbit
Discontinued standalone - see Breeze ($45/mo)
Best for: Existing HubSpot customers (use Breeze instead)
Clearbit offers scalable pricing with an entry-level tier and usage-based upgrades; details vary by plan and usage, so please view the full pricing breakdown for complete options and limits. See full pricing breakdown for exact prices and features.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Clearbit if…
- You specifically need existing hubspot customers (use breeze instead)
- Best-in-class US/UK/EU firmographic data (historical)
- Developer-friendly API (legacy)
- You're already invested in the Clearbit ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Clearbit
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Clay difference for data enrichment?
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Derrick and Clay differ fundamentally in their approach to data enrichment. Clay functions as a workflow automation platform that combines data sourcing with outreach sequences, requiring setup time and technical configuration for optimal results. Derrick operates natively within Google Sheets, eliminating CSV exports and complex integrations while delivering 50+ enrichment attributes per contact with real-time email validation. Derrick also includes built-in AI capabilities with Claude and ChatGPT for automated scoring and segmentation, plus rollover credits and no credit card requirement for the free tier, making it more straightforward for teams prioritizing speed and simplicity over advanced automation workflows.
Is Derrick a better alternative to Clay for teams?
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Whether Derrick is a better alternative to Clay depends on your team's priorities. Clay excels at complex workflow automation and multi-source data aggregation, but requires significant setup time and technical knowledge. Derrick, by contrast, operates natively within Google Sheets with zero configuration needed, saving teams five to ten hours monthly on data management. If your team values simplicity, speed to deployment, and native spreadsheet workflows over advanced automation sequences, Derrick offers a more streamlined approach. Clay remains superior for high-volume campaigns requiring sophisticated multi-step enrichment logic, while Derrick prioritizes accessibility and efficiency for teams seeking rapid prospecting without technical overhead.
How does Derrick compare with clearbit in pricing?
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Derrick offers significantly more flexible pricing than Clearbit, with plans starting at just nine dollars monthly for four thousand credits, compared to Clearbit's enterprise-focused model that scales quickly. Derrick's credits roll over monthly, meaning you never lose unused capacity, whereas Clearbit charges per API call with no rollover option. Additionally, Derrick requires no credit card for the free tier with two hundred credits, while Clearbit typically demands upfront payment. For cost-conscious teams prioritizing budget control and data enrichment without long-term contracts, Derrick delivers superior affordability and payment flexibility.
Derrick vs Clay vs clearbit: which is best for pricing?
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For pricing, Derrick App generally offers a more cost-predictable and flexible model for teams already aligned with Google Sheets and automated prospecting. Derrick provides a free tier with 100 credits and inexpensive tiered plans (Small, Medium, Large, XL) with credit rollovers and no credit card required, which can be more budget-friendly upfront than Clearbit or Clay, whose pricing scales with data depth and volume and can become costly for enterprise-scale enrichment. Clay and Clearbit may deliver broader data coverage, but at steeper and less predictable price points, especially for ongoing high-volume use. If budget control, predictable credits, and native Google Sheets workflows matter, Derrick tends to be the strongest pricing fit, while Clay and Clearbit excel on data breadth and enterprise features, potentially at higher cost.
Clay vs clearbit: which offers better features?
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Both Clay and Clearbit offer distinct strengths depending on your priorities. Clay excels at real-time data enrichment across 50+ sources with visual workflow automation, making it ideal for high-volume outreach campaigns. Clearbit delivers superior company intelligence and technographic data with strong API integration for enterprise teams. However, neither platform operates natively within Google Sheets like Derrick does, eliminating manual exports and setup complexity. For teams seeking simplicity, cost efficiency, and integrated AI-powered enrichment without technical overhead, Derrick provides a more streamlined alternative that saves 5-10 hours monthly while offering rollover credits and no credit card requirement for the free tier.
Can Derrick replace both Clay and clearbit for reviews and pricing?
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Derrick cannot fully replace Clay and Clearbit for all reviews and pricing tasks, but it can cover several core needs with a simpler, more cost-efficient approach. Derrick is 100% native to Google Sheets and excels at rapid data enrichment, real-time email validation, and AI-powered scoring and segmentation, all within a familiar spreadsheet workflow. Clay and Clearbit, by contrast, offer broader data breadth, multi-source enrichment, and extensive enterprise-grade features, which Derrick complements rather than duplicates. If your priority is a streamlined, sheet-first enrichment with variable credits and no credit card in the free tier, Derrick delivers strong value. For highly specialized data depth, complex workflow automation, or deep firmographic/technographic insights, Clay and Clearbit may still be better fits, especially at scale or for niche use cases.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneclearbit vs Derrick - solo duel
Drop the third-party context and see how clearbit compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
