Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs FullEnrich vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs FullEnrich vs Derrick: Clay is a multi-source data enrichment with ai workflows, FullEnrich is a waterfall enrichment · multi-provider · email + phone. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or FullEnrich) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or FullEnrich for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Clay vs FullEnrich vs Derrick at a glance
FullEnrich
- Starting price: $29/month (Starter)
- Free plan: 25 free credits on signup
- Founded: 2023
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and FullEnrich
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Lives where your data already does — Google Sheets
The friction with Clay and FullEnrich isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.
02 Transparent $10/mo : no credit caps, no seat fees
Clay starts at Free / $134/mo (annual) ; FullEnrich starts at $59/month. Both stack credits, seats, and feature unlocks per tier — your actual bill depends on usage you can't always predict upfront. Derrick is $10/month flat, unlimited rows enriched. That's the entire pricing page : one tier, one number, no overage exposure.
03 Native MCP support : Claude + ChatGPT call Derrick directly
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Clay and FullEnrich require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, FullEnrich, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What FullEnrich does better
- Hit rates that single-provider tools can't match
- One bill replaces 3-4 enrichment subscriptions
- Pay-only-for-results model — failed lookups cost nothing
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | FullEnrich | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | $29/month (Starter) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€348/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | 25 free credits on signup | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs FullEnrich vs Derrick: full feature comparison
| Clay | Derrick App | FullEnrich | |
|---|---|---|---|
| Entry price | Free / $134/mo (annual) | $10/mo flat | $59/month |
| Free plan | Yes (limited credits) | 14-day full trial | 25 free credits on signup |
| Best for | GTM ops & technical SDR teams | Sheet-native enrichment | Teams replacing 3-4 enrichment subs |
| Category positioning | Data Enrichment | Spreadsheet-native B2B data | B2B contact data |
| G2 rating | 4.9/5 | — | 4.7/5 |
| Founded | 2017 | 2022 | 2023 |
| Email accuracy / verification | Standard | Real-time, included | Standard |
| Phone-number coverage | Available via providers | Via integrated providers | Available via providers |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
B2B contact data
Clay vs FullEnrich vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Data Enrichment category : Clay entry tier is Free / $134/mo (annual). Best-for : gtm ops & technical sdr teams. See the complete Clay pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B contact data FullEnrich
$29/month (Starter)
Best for: Teams replacing 3-4 enrichment subs
For teams replacing 3-4 enrichment subs, FullEnrich b2b contact data starts at $59/month. Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the FullEnrich pricing page below.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick FullEnrich if…
- You specifically need teams replacing 3-4 enrichment subs
- Hit rates that single-provider tools can't match
- One bill replaces 3-4 enrichment subscriptions
- You're already invested in the FullEnrich ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs FullEnrich
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Clay vs FullEnrich: when does each fit best?
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Clay is positioned as data enrichment for gtm ops & technical sdr teams. FullEnrich is positioned as b2b contact data for teams replacing 3-4 enrichment subs. These are different category bets — Clay for its niche, FullEnrich for B2B contact data. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Clay at 4.9/5 and FullEnrich at 4.7/5 — both products work, the deciding factor is workflow fit, not product quality.
How do Clay and FullEnrich pricing actually compare in 2026?
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Clay entry-paid tier : Launch at $134/mo (annual) or $167/mo. Next tier up is Growth ($401/mo (annual) or $446/mo). Clay's free tier : Yes (limited credits). FullEnrich entry-paid tier : Starter at $59/month. Next tier up is Pro ($119/month). FullEnrich's free tier : 25 free credits on signup. If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.
What's the biggest reason to pick Clay over FullEnrich?
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Best-in-class waterfall enrichment. If provider A misses, Clay automatically tries B, then C. This typically yields 20-40% more contact data coverage than any single source - measurable on email-finding accuracy especially. (Source : Verified G2 user, Head of GTM, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Clay is the right pick over FullEnrich.
What's the biggest reason to pick FullEnrich over Clay?
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Hit rates that single-provider tools can't match. By querying 15+ providers in sequence, FullEnrich routinely lifts email + phone match rates 15-30% above what any single provider delivers alone. For hard-to-find prospects (small companies, EU markets, niche roles), the waterfall is the difference between a working list and a 40% empty one. (Source : Léa M., Demand Gen Lead, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, FullEnrich is the right pick over Clay.
Can Derrick replace both Clay and FullEnrich?
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Clay (data enrichment) and FullEnrich (b2b contact data) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Clay and FullEnrich rather than replacing them outright.
Beyond Clay and FullEnrich, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : BetterContact, Apollo, Dropcontact, Findymail. Each has its own positioning trade-off versus Clay and FullEnrich — BetterContact typically appears as a direct competitor on G2 review pages, with Apollo, Dropcontact, Findymail as adjacent picks for different team sizes or use cases. Each tool's full review on this site has the deep trade-off matrix — start there before shortlisting.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
