Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Clay and Lemlist struggle with real-time data quality validation, often delivering lists that require manual verification before outreach. Derrick solves this by delivering real-time email validation directly inside Google Sheets, eliminating data quality distractions as you prospect. You gain immediate deliverability confidence and reduce wasted outreach time-customers typically save 5-10 hours per month. With Derrick, validation happens on the fly, so your team stays focused on outreach momentum instead of data cleaning.
Clay and Lemlist both struggle with open, scalable integrations that require zero-config automation, often demanding upfront setup or multiple tools to achieve seamless data flow. Derrick solves this by delivering 3000+ native or easily connected integrations via Zapier/Make/n8n, all within 100% native Google Sheets, enabling true zero-configuration automation. Teams save time and scale faster, with measurable gains like 5-10h saved per month and smoother cross-tool workflows. For quick usage, Derrick automatically enriches 50+ attributes per contact and keeps credits reportable for continuous optimization.
Clay and Lemlist often struggle with real-time data quality at scale, with reviews noting variable accuracy and the need for manual validation to ensure precision. Derrick differentiates itself by delivering native, AI-assisted scoring directly within Google Sheets, using integrated Claude and ChatGPT to assess and summarize lead quality without leaving the platform. This yields tangible gains, such as faster qualification and up to a 20% improvement in targeted outreach accuracy, plus credits that remain usable month to month. A practical use case: Derrick automatically scores 50+ attributes per contact, enabling immediate prioritization for outreach without extra tooling.
We're upfront - every tool has strengths. Here's where Clay, Lemlist, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Lemlist | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | $63/seat/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€756/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | No (14-day free trial) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Clay | Derrick App | Lemlist | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Data Enrichment Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with flexible paid tiers starting at a low entry price and a free tier option; full pricing details are available on the dedicated Pricing Clay page-see the full pricing breakdown for all plan levels and credits.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multichannel Outreach $63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with tiered pricing starting at accessible entry-level plans and a free option where available, with full pricing details disclosed on the dedicated pricing page. See full pricing breakdown for complete details and options.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →