Updated

Clay vs Lemlist vs Derrick: Which Is Better in 2026?

Short answer
Clay vs Lemlist vs Derrick: Clay is a multi-source data enrichment with ai workflows, Lemlist is a multichannel cold outreach (email + linkedin + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Lemlist) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Lemlist for outreach.

Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.

Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets

✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet

Trusted by 27 000+ users worldwide.

Quick Facts

Clay vs Lemlist vs Derrick at a glance

Clay

  • Starting price: Free / $134/mo (annual)
  • Free plan: Yes (limited credits)
  • Founded: 2017
  • HQ: New York, NY
4.9/5 G2 4.7/5 Capterra

Lemlist

  • Starting price: $63/seat/mo (annual)
  • Free plan: No (14-day free trial)
  • Founded: 2017
  • HQ: Paris, France
4.6/5 G2 4.5/5 Capterra

Derrick

★ Recommended
  • Starting price: Free · Paid from €9/mo
  • Free plan: Yes - 100 credits/mo permanent
  • Founded: 2023
  • HQ: Marseille, FR
4.8/5 G2 4.8/5 Capterra
Why Derrick wins

Why teams pick Derrick over Clay and Lemlist

3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.

01

Real-time validation without data quality distractions

Clay and Lemlist struggle with real-time data quality validation, often delivering lists that require manual verification before outreach. Derrick solves this by delivering real-time email validation directly inside Google Sheets, eliminating data quality distractions as you prospect. You gain immediate deliverability confidence and reduce wasted outreach time-customers typically save 5-10 hours per month. With Derrick, validation happens on the fly, so your team stays focused on outreach momentum instead of data cleaning.

02

Open, scalable integrations for zero-config automation

Clay and Lemlist both struggle with open, scalable integrations that require zero-config automation, often demanding upfront setup or multiple tools to achieve seamless data flow. Derrick solves this by delivering 3000+ native or easily connected integrations via Zapier/Make/n8n, all within 100% native Google Sheets, enabling true zero-configuration automation. Teams save time and scale faster, with measurable gains like 5-10h saved per month and smoother cross-tool workflows. For quick usage, Derrick automatically enriches 50+ attributes per contact and keeps credits reportable for continuous optimization.

03

Effortless data quality through native, AI-assisted scoring

Clay and Lemlist often struggle with real-time data quality at scale, with reviews noting variable accuracy and the need for manual validation to ensure precision. Derrick differentiates itself by delivering native, AI-assisted scoring directly within Google Sheets, using integrated Claude and ChatGPT to assess and summarize lead quality without leaving the platform. This yields tangible gains, such as faster qualification and up to a 20% improvement in targeted outreach accuracy, plus credits that remain usable month to month. A practical use case: Derrick automatically scores 50+ attributes per contact, enabling immediate prioritization for outreach without extra tooling.

Honest Comparison

What each tool does better

We're upfront - every tool has strengths. Here's where Clay, Lemlist, and Derrick each genuinely win.

What Clay does better

  • Best-in-class waterfall enrichment
  • Claygent AI for research at scale
  • Open architecture (HTTP API + custom functions)
Read full Clay review →
Real Annual Cost

True cost over 12 months

Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.

Clay Lemlist Derrick
Starting price (monthly) Free / $134/mo (annual) $63/seat/mo (annual) €0 (free) · €9/mo paid
Annual cost (base) ~€1,608/yr ~€756/yr €0/yr free · ~€108/yr paid
Free plan? Yes (limited credits) No (14-day free trial) ✓ Forever - 100 credits/mo
Setup cost Hours to days Hours to days 30 seconds via Marketplace
Switching cost CSV export + retraining CSV export + retraining Zero - works alongside any stack

💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.

Feature-by-Feature

Clay vs Lemlist vs Derrick: full feature comparison

Clay Derrick App Lemlist
Works natively in Google Sheets
Requires LinkedIn Sales Navigator ($100/month)
Sales Navigator 1-click import
Email finder with real-time validation
Phone finder from LinkedIn
Company tech stack lookup
SimilarWeb & G2 insights integrated
AI integration (Claude & ChatGPT)
Automatic AI Lead Scoring
Data cleaning & normalization
Multi-platform scraping (Instagram, Twitter, Facebook)
Zapier, Make, n8n integrations
Public API available
Native CRM integrations (HubSpot, Salesforce)
Entry price (paid plan) 149$/mois 9€/mois 39$/mois
Permanent free plan
Rollover credits to next month
Simple and transparent credit system
Simple setup & onboarding
Complete documentation
Pricing in a nutshell

Clay vs Lemlist vs Derrick pricing breakdown

Data Enrichment

Clay

Free / $134/mo (annual)

Best for: GTM ops & technical SDR teams

Clay offers real-time data enrichment with flexible paid tiers starting at a low entry price and a free tier option; full pricing details are available on the dedicated Pricing Clay page-see the full pricing breakdown for all plan levels and credits.

Migration Guide

How to switch from Clay to Derrick in 3 steps

Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.

1
~30 sec

Install Derrick from Google Workspace Marketplace

Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.

2
~30 sec

Open any Google Sheet → Extensions → Derrick

Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.

3
~1 min

Enrich your list with one click

Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.

Install Derrick free →

100 free credits / month · No credit card · Cancel anytime

Decision in 60 seconds

Which one is right for you?

Pick Clay if…

  • You specifically need gtm ops & technical sdr teams
  • Best-in-class waterfall enrichment
  • Claygent AI for research at scale
  • You're already invested in the Clay ecosystem
Read full Clay review →

Pick Lemlist if…

  • You specifically need multichannel outbound teams
  • Best multichannel outreach UX
  • Lemwarm = built-in deliverability
  • You're already invested in the Lemlist ecosystem
Read full Lemlist review →

Pick Derrick if…

  • You want B2B enrichment directly in Google Sheets
  • You need a usable free plan (100 credits/mo, no card)
  • You don't want long contracts, lock-in, or sales calls
  • You need 100+ data points per lead in one tool
Try Derrick free →

What teams say after switching from Clay vs Lemlist

See what our customers say about Derrick.

"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."

Alex Clark

Director | SaaS GTM Leader

Reviewed on Product Hunt

"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."

David Sire

Mortgage Broker at Zero Point Mortgage

Reviewed on Product Hunt

"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."

Etienne Grange

CEO Form'actions

Reviewed on Capterra

"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."

Zaid Bilal

RevOps Professional

Reviewed on Capterra

"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"

Asif Hanzala

Lead Generation Specialist at IdeaPeel

Reviewed on Capterra

"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Dan Hughes

Founder/CEO, AlmanacIO

Reviewed on Product Hunt

"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."

Julien Walon Cohen

CEO & Co-founder @ Diffly | B2B Sales Advisor

Reviewed on G2

"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."

Michael Kim

SDR Team Lead at CloudScale

Reviewed on Capterra

"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."

AJ Alexander

Opportunity Prospector

Reviewed on Capterra

Frequently Asked Questions

What’s the Derrick vs Clay difference in features and pricing?

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Derrick operates natively within Google Sheets, eliminating complex setup and CSV exports that Clay requires, saving teams five to ten hours monthly. While Clay excels at real-time data enrichment across fifty plus sources, Derrick delivers comparable enrichment with fifty plus attributes per contact and integrated AI scoring via Claude and ChatGPT. Pricing-wise, Derrick's credits roll over monthly starting at nine dollars with no credit card required for the free tier, whereas Clay operates on subscription-based plans. For teams prioritizing simplicity and speed within their existing workflow, Derrick streamlines prospecting without the learning curve Clay demands.

Is Derrick a better alternative to Clay for outreach?

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Whether Derrick is a better alternative to Clay depends on your priorities. Clay excels at complex workflow automation and real-time data aggregation from multiple sources, making it ideal for high-volume teams comfortable with setup complexity. However, Derrick offers a more streamlined approach, operating natively within Google Sheets without requiring CSV exports or complex configurations. Derrick's integrated AI scoring, real-time email validation, and rollover credits provide simplicity and cost efficiency, especially for teams valuing speed and accessibility over advanced automation workflows. For straightforward enrichment and outreach, Derrick delivers faster time-to-value with less technical overhead than Clay.

How does Derrick compare to Clay in pricing and reviews?

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Derrick offers significantly more affordable entry-level pricing starting at $9 monthly with rollover credits, compared to Clay's enterprise-focused model requiring substantial setup investment. While Clay excels at workflow automation with multiple data sources, Derrick provides streamlined Google Sheets-native enrichment without complex configuration, making it ideal for teams prioritizing speed and simplicity. Both platforms deliver solid reviews, but Derrick's integrated AI capabilities with Claude and ChatGPT, combined with no credit card requirement for the free tier, provide greater flexibility and lower barrier to entry than Clay's more technical approach. For budget-conscious teams seeking straightforward enrichment, Derrick delivers superior value and accessibility.

Which is the better pricing choice: Derrick or Lemlist?

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For pricing between Derrick and Lemlist, Derrick offers a more straightforward value proposition for teams prioritizing simplicity, speed, and data quality without extra tooling. Derrick’s Google Sheets-native approach eliminates CSV exports and complex setups, saving time from 5–10 hours per month. It also provides real-time email validation, AI-assisted scoring and segmentation, and rollable credits with a free tier and credits that carry over. Lemlist excels in multi-channel outreach and personalization, but its data enrichment depth and validation can require additional tools. If your focus is rapid, cost-efficient prospecting with strong data integrity inside Sheets, Derrick is typically the better pricing choice; for broader multi-channel campaigns with advanced personalization, Lemlist may complement but often at a higher total cost.

Derrick vs Lemlist: which offers stronger use cases for small teams?

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For small teams, Derrick offers stronger use cases than Lemlist due to its seamless Google Sheets integration, eliminating the need for external platforms and CSV exports. Lemlist excels at multi-channel outreach automation but requires significant setup time and manual list refinement. Derrick's built-in AI scoring with Claude and ChatGPT, real-time email validation, and rollover credits provide small teams with faster deployment and lower total cost of ownership. Lemlist works best for teams prioritizing volume campaigns, while Derrick suits teams needing rapid enrichment and qualification without complexity.

Can Derrick replace both Clay and Lemlist for prospecting?

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Derrick cannot fully replace both Clay and Lemlist for every aspect of prospecting, but it can replace key parts depending on your needs. Derrick excels as a 100% native Google Sheets enrichment platform with real-time email validation, AI-powered scoring and segmentation, and seamless, large-scale data enrichment across 50+ attributes. It eliminates CSV exports and complex setups, saving substantial time. However, Clay offers deeper multi-source data aggregation and flexible workflows, while Lemlist provides robust multi-channel outreach, AI personalization, and LinkedIn automation. For teams prioritizing data quality and fast, sheet-centric prospecting, Derrick can cover a significant portion of the prospecting workflow, especially when combined with integrations, but you may still need Clay for complex enrichment pipelines or Lemlist for high-volume, multi-channel outreach.
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