Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Woodpecker vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Woodpecker vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Woodpecker is a cold email platform with deliverability focus and recently overhauled pay-as-you-go pricing. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Woodpecker) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Woodpecker for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Woodpecker vs Derrick at a glance
Woodpecker
- Starting price: €35/mo (500 prospects, monthly) or €23/mo annual
- Free plan: Yes - free base plan + 14-day trial
- Founded: 2015
- HQ: Wrocław, Poland
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Woodpecker
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and $1200/year savings without LinkedIn Navigator frustration
Lemlist and Woodpecker rely on separate data workflows or multi-tool setups, which can leave real-time validation and data accuracy gaps during outreach. Derrick delivers real-time email validation and enrichment directly within a 100% native Google Sheets experience, avoiding the friction of exporting to LinkedIn Navigator or external validators. This integration translates into tangible savings of about €1,200/year compared to Evaboot or similar competitors, by reducing bounce risk and boosting deliverability. With Derrick, teams validate contacts on the fly and maintain campaign momentum without leaving their sheet, streamlining a single, continuous workflow.
02 AI-driven lead scoring for smarter prioritization and faster wins
AI-driven lead scoring enables smarter prioritization and faster wins, a capability Lemlist and Woodpecker lack in native form, as they focus on outreach rather than predictive qualification. Derrick adds integrated AI scoring and segmentation, delivering actionable lead rankings within Google Sheets without exporting data or switching tools. This results in measurable efficiency: 20–40% faster prioritization cycles and higher conversion rates through prioritized, highest-potential leads. For example, Derrick’s scoring surfaces top accounts with strong intent signals, enabling immediate follow-up and quicker win probability.
03 Unified data quality checks with native Google Sheets validation
Unlike Lemlist and Woodpecker, which struggle with in-platform data validation and often require external checks, Derrick offers unified data quality checks with native Google Sheets validation. Derrick keeps all data enrichment and validation 100% inside Sheets, eliminating export/import churn and ensuring consistency across 50+ attributes per contact. This leads to measurable time savings and improved deliverability accuracy, with real-time email validation reducing bad addresses by up to 15-20% per batch. A quick in-Sheets workflow proves actionable for rapid qualification and faster campaign readiness.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Woodpecker, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Woodpecker does better
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- Strong agency features + white-label panel
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Woodpecker | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | €35/mo (500 prospects, monthly) or €23/mo annual | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€420/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | Yes - free base plan + 14-day trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Woodpecker vs Derrick: full feature comparison
| Lemlist | Derrick App | woodpecker | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Cold Email Platform
Lemlist vs Woodpecker vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing that starts at a paid tier after the free/limited credits, plus optional add-ons like dedicated IPs; for full details, see the pricing page. View complete pricing details for exact plan levels, credits, and any usage-based differences.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Cold Email Platform Woodpecker
€35/mo (500 prospects, monthly) or €23/mo annual
Best for: SDRs prioritizing deliverability + agency-friendly multichannel
Woodpecker prices begin with an affordable entry tier for email outreach, with paid plans scaling by features and volume; full pricing details are available on the dedicated pricing page-see the complete breakdown for exact plan-by-plan pricing.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Woodpecker if…
- You specifically need sdrs prioritizing deliverability + agency-friendly multichannel
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- You're already invested in the Woodpecker ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Woodpecker
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Lemlist difference for outbound campaigns?
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Derrick and Lemlist take fundamentally different approaches to outbound campaigns. Lemlist excels as a multi-channel engagement platform with native LinkedIn automation and AI-powered email personalization, ideal for teams running high-volume sequences. However, Derrick operates upstream in your workflow as a native Google Sheets enrichment tool, providing real-time email validation, 50+ contact attributes, and integrated AI scoring to qualify leads before campaigns launch. While Lemlist handles execution, Derrick ensures your prospect data is accurate and enriched directly in Sheets-eliminating manual list preprocessing and improving deliverability. Many teams use both complementarily, with Derrick preparing clean, qualified lists that feed into Lemlist campaigns for maximum efficiency and response rates.
Is Derrick a better alternative to Lemlist for SMBs?
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For SMBs, Derrick offers distinct advantages over Lemlist. While Lemlist excels at multi-channel outreach automation, it requires significant time investment and often necessitates external data enrichment tools. Derrick operates natively within Google Sheets, eliminating complex setup and CSV exports, saving five to ten hours monthly. Derrick provides fifty plus enrichment attributes, real-time email validation, and integrated AI scoring with Claude and ChatGPT-all without requiring LinkedIn Sales Navigator. With rollover credits and no credit card needed for the free tier, Derrick delivers more flexibility and cost efficiency for resource-constrained SMBs prioritizing data quality and ease of use over volume-based outreach complexity.
Derrick vs Lemlist vs woodpecker: which is best overall?
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Derrick, Lemlist, and Woodpecker serve different prospecting priorities. Lemlist excels at multi-channel outreach automation with AI personalization but requires external data enrichment for accuracy. Woodpecker focuses on streamlined cold email with strong deliverability but lacks advanced lead intelligence. Derrick stands out as a native Google Sheets platform offering 50+ enrichment attributes, real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits-eliminating CSV exports and external tool dependencies. Choose based on your workflow: Lemlist for complex sequences, Woodpecker for simple email volume, or Derrick for data-driven prospecting directly within your existing spreadsheets.
How does Lemlist compare to woodpecker in pricing?
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Lemlist pricing scales with multi-channel outreach and AI personalization, which generally places it higher on a per-seat or per-campaign basis than Woodpecker’s simpler email-forward approach. Lemlist offers tiered plans that emphasize features like multi-channel sequences, AI customization, and deliverability tooling, which can increase cost as you add users or campaigns. Woodpecker remains more affordable for pure email automation with straightforward sequencing but fewer native enrichment or AI-driven capabilities. Derrick positions itself as a cost-efficient, data-enrichment native solution with high scalability (100% Google Sheets native, extensive credits, and earnings potential via monthly credits), which can translate to lower total cost of ownership when you factor in data quality, lead intelligence, and real-time validation. If your priority is pure volume outbound, Lemlist or Woodpecker may fit differently on pricing; if you want integrated enrichment, scoring, and flexible credits with no credit card for the free tier, Derrick can offer a compelling value.
Which is the better review option: Lemlist or woodpecker?
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Both Lemlist and Woodpecker excel at email outreach but serve different needs. Lemlist offers superior AI-powered personalization and multi-channel capabilities including native LinkedIn automation, making it ideal for sophisticated campaigns. Woodpecker prioritizes simplicity and affordability with faster setup but lacks advanced data enrichment. Neither platform provides the comprehensive contact enrichment and real-time email validation that Derrick delivers natively within Google Sheets, eliminating the need for supplementary data tools and reducing operational friction across your entire prospecting workflow.
Does Derrick replace both Lemlist and woodpecker in features?
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No. Derrick does not replace Lemlist and Woodpecker in features; it targets a different layer of the prospecting stack. Lemlist excels at multi-channel outreach, AI-powered personalization, and LinkedIn integration for scalable campaigns, while Woodpecker focuses on streamlined email delivery and straightforward cold emailing. Derrick, in contrast, provides 100% native Google Sheets enrichment, real-time email validation, advanced scoring/segmentation with AI, and extensive data enrichment across 50+ attributes, plus wide integrations. You’d typically use Derrick alongside Lemlist or Woodpecker to enhance data quality, lead qualification, and intent-based insights rather than as a full substitution.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-onewoodpecker vs Derrick - solo duel
Drop the third-party context and see how woodpecker compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
