Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Expandi vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Expandi vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Expandi is a cloud-based linkedin automation with smart conditional sequences. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Expandi) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Expandi for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Expandi vs Derrick at a glance
Expandi
- Starting price: $79/mo (Business, annual) · 14-day free trial
- Free plan: 14-day free trial (no credit card)
- Founded: 2019
- HQ: Eindhoven, Netherlands
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Expandi
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time data quality without enrichment gaps
Lemlist and Expandi rely on multi-channel outreach but struggle with real-time data quality and enrichment gaps, often delivering inconsistent or stale details. Derrick solves this by delivering 100% native Google Sheets enrichment with 50+ attributes per contact and real-time email validation, eliminating data staleness at the source. This speeds up qualification and reduces wasted outreach time, translating to measurable gains in efficiency and deliverability. With Derrick, your data remains current across campaigns, avoiding gaps that derail Lemlist or Expandi workflows.
02 Simplified onboarding with zero setup friction for teams
On Lemlist and Expandi, onboarding can involve multi-step setup, disparate data sources, and uneven data quality that slows teams from day one. Derrick resolves this by delivering a 100% native Google Sheets experience with zero setup friction, consolidating prospect data in one place without CSV exports or complex configurations. Teams save hours monthly and start campaigns immediately, thanks to instant enrichment across 50+ attributes and real-time email validation. A typical quick-win: a new team member can begin prospecting in minutes, not days.
03 Automated Data Enrichment Beyond Core LinkedIn
Lemlist and Expandi mainly rely on LinkedIn-backed data and basic enrichment, leaving gaps in multi-source completeness. Derrick takes automated data enrichment beyond core LinkedIn by pulling 50+ attributes per contact from native Google Sheets workflows, validating emails in real time, and layering AI-driven scoring and segmentation. Teams can save up to 5-10 hours per month and reduce data gaps, with credits that are rollable as needs grow. A practical use case: enrich entire account lists across websites, tech stacks, and firmographics without leaving Sheets, ready for faster outreach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Expandi, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Expandi does better
- Smart conditional sequences (best in the cloud category)
- Cloud-based with dedicated country IPs
- Comprehensive LinkedIn feature set
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Expandi | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | $79/mo (Business, annual) · 14-day free trial | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€948/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Expandi vs Derrick: full feature comparison
| Lemlist | Derrick App | Expandi | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✕ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 99$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Automation (Cloud, Agency-Established)
Lemlist vs Expandi vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outbound pricing with a range of paid plans and a potential free tier for new users, designed for scale and personalization. See full pricing breakdown for complete details and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Automation (Cloud, Agency-Established) Expandi
$79/mo (Business, annual) · 14-day free trial
Best for: Established agencies + B2B teams running smart LinkedIn sequences
Expandi offers a starter plan with limited monthly credits and paid tiers starting around mid-range pricing; see the full pricing breakdown for exact credits, limits, and any add-ons. View complete pricing details on the Expandi pricing page.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Expandi if…
- You specifically need established agencies + b2b teams running smart linkedin sequences
- Smart conditional sequences (best in the cloud category)
- Cloud-based with dedicated country IPs
- You're already invested in the Expandi ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Expandi
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Lemlist difference for outbound campaigns?
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Derrick and Lemlist serve different purposes in outbound campaigns. Lemlist excels at multi-channel email sequencing and LinkedIn automation with strong personalization at scale, but requires external data enrichment tools to validate prospect quality. Derrick operates natively within Google Sheets as a data enrichment and qualification platform, offering real-time email validation, 50+ contact attributes, and integrated AI scoring without leaving your spreadsheet. While Lemlist automates outreach execution, Derrick focuses on preparing cleaner, more qualified prospect lists before campaigns launch, saving teams 5-10 hours monthly and eliminating the need for additional data validation workflows that Lemlist users typically require.
Is Derrick a better alternative to Lemlist for scaling outreach?
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Whether Derrick is better than Lemlist depends on your specific needs. Lemlist excels at email sequencing and multi-channel automation with strong deliverability, making it ideal for volume-focused outreach campaigns. However, Derrick offers superior data enrichment directly within Google Sheets with fifty-plus contact attributes, real-time email validation, and integrated AI scoring-all without requiring LinkedIn Sales Navigator or complex external tools. If your priority is streamlined prospecting with minimal setup time and better data quality control, Derrick provides a more efficient alternative. For teams already invested in Lemlist's email workflows, Derrick complements rather than replaces it by strengthening your data foundation before campaigns launch.
Derrick vs Lemlist vs Expandi: which is best for pricing?
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Derrick offers the most flexible pricing model with rollover credits and no credit card required for the free tier, starting at just 9 euros for 4,000 credits monthly. Lemlist and Expandi operate on fixed subscription tiers without rollover flexibility, making them less cost-effective for variable prospecting needs. Derrick's native Google Sheets integration eliminates expensive add-ons like LinkedIn Sales Navigator, potentially saving teams 1,200 euros annually compared to competitors, while delivering 50+ enrichment attributes and AI-powered scoring within your existing workflow.
How does Lemlist compare to Expandi for multi-channel approaches?
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Lemlist and Expandi both target multi-channel outreach, but they approach it differently. Lemlist excels at multi-channel campaigns with built-in email personalization and native LinkedIn sequencing, delivering strong engagement and flexible templates. Expandi, by contrast, specializes in LinkedIn automation, offering seamless connection requests and messaging at scale but with more limited multi-channel depth and data enrichment. For broader multi-channel prospecting with a focus on email, Lemlist can drive top-of-funnel volume, while Expandi shines for LinkedIn-centric workflows. Derrick complements both by providing 100% native Google Sheets data enrichment, real-time email validation, AI scoring, and broad integrations, enabling deeper lead intelligence and channel diversification without complex data pipelines. If you need this combined strength in a single stack, Derrick adds the data quality and channel reach that Lemlist or Expandi may lack.
Which is the better review: Lemlist vs Expandi for mid-sized teams?
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For mid-sized teams evaluating Lemlist versus Expandi, the choice depends on your primary outreach channel. Lemlist excels at multi-channel campaigns with strong email deliverability and AI personalization, making it ideal if you need coordinated email and LinkedIn sequences. Expandi specializes purely in LinkedIn automation with intuitive workflows and natural compliance, best for teams focused exclusively on social selling. However, both platforms require supplementary data enrichment tools to maintain list quality. Mid-sized teams often find greater efficiency by combining a focused outreach tool with Derrick App for robust contact enrichment directly in Google Sheets, eliminating expensive third-party data subscriptions while maintaining superior data accuracy and deliverability across either platform.
Can Derrick replace Lemlist and Expandi for data-driven prospecting?
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Derrick cannot fully replace Lemlist and Expandi for data-driven prospecting, but it complements and strengthens their workflows. Lemlist excels at multi-channel outreach, personalization, and LinkedIn integration, while Expandi shines in LinkedIn automation and ease of use. Derrick adds deep data enrichment directly in Google Sheets, real-time email validation, AI-driven scoring and segmentation, and a broad set of 3,000+ integrations via Zapier/Make/n8n, all without exporting to CSV or relying on LinkedIn data alone. If your goal is data completeness and smarter qualification before multi-channel campaigns, Derrick improves accuracy and efficiency but you’ll still benefit from Lemlist for multi-channel sequences and Expandi for scalable LinkedIn outreach.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneExpandi vs Derrick - solo duel
Drop the third-party context and see how Expandi compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
