Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Apollo vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Apollo vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Apollo is a b2b sales intelligence and outreach. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Apollo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Apollo for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Apollo vs Derrick at a glance
Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Apollo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Verified data with real-time validation, without manual checks
Derrick tackles the data quality gap Lemlist and Apollo struggle with by delivering verified data with real-time validation directly inside 100% native Google Sheets, eliminating manual checks. While Lemlist relies on campaign-level data and Apollo emphasizes breadth, neither guarantees on-the-fly verification within your workflow, risking outdated or unverified records. Derrick validates each record in real time as you build and enrich, reducing manual cleanup and boosting deliverability confidence. With 50+ enrichment attributes per contact and instant email verification, teams save time and improve accuracy in one integrated sheet.
02 Scale-ready 3000+ integrations for standout flexibility
Lemist and Apollo offer broad outreach capabilities, but their integration ecosystems can create delays or gaps when scaling to 3000+ connections, limiting flexible data workflows. Derrick delivers scale-ready flexibility by providing 3000+ integrations through Zapier/Make/n8n, enabling seamless, real-time data enrichment inside native Google Sheets. Customers can expect measurable time saved and smoother multi-tool orchestration as Derrick unifies prospecting steps without exporting data or complex setup. For fast, adaptable campaigns, Derrick keeps workflows frictionless with scalable integration coverage and movable credits.
03 Streamlined data quality with real-time cleanup across platforms
Lemlist and Apollo often struggle with real-time data quality across multi-channel workflows, leaving gaps in consistent cleanup when campaigns span platforms. Derrick cleans and standardizes data in real time, unifying across Google Sheets-native workflows and external sources without extra exports. Users gain measurable efficiency: up to 20-35% faster data readiness and improved deliverability due to immediate deduplication, normalization, and validation. A practical use-case: a single Derrick workflow reconciles Google Sheets records with Apollo and Lemlist data on the fly, ensuring clean, actionable prospects without manual cleanup.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Apollo, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Apollo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€588/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | Yes (Free forever) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Apollo vs Derrick: full feature comparison
| Lemlist | Derrick App | apollo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 59$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence
Lemlist vs Apollo vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing that typically starts with a basic plan and scales with feature access; details, including any free tier, appear on the pricing page. See full pricing breakdown for complete details and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers scalable pricing with a free tier and paid plans starting at affordable monthly credits; see full pricing breakdown for all tiers and details. View complete pricing details on the dedicated page.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Apollo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Lemlist difference for outreach teams?
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Derrick differs from Lemlist and Apollo by operating entirely within Google Sheets, eliminating the need for CSV exports or separate platforms. While Lemlist excels at multi-channel email sequencing and Apollo focuses on contact database scale, Derrick prioritizes data enrichment efficiency with fifty-plus attributes per contact and integrated AI scoring using Claude and ChatGPT. For outreach teams already using Sheets, Derrick saves five to ten hours monthly on manual data work, offers rollover credits for flexible monthly spending, and requires no credit card for the free tier, making it ideal for teams seeking enrichment depth without platform switching or complex integrations.
Is Derrick a better alternative to Lemlist for automation?
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Derrick offers a more streamlined automation experience directly within Google Sheets, eliminating the need for CSV exports and complex setup that Lemlist requires. While Lemlist excels at multi-channel sequencing and email campaigns, Derrick focuses on data enrichment and AI-powered lead qualification with integrated Claude and ChatGPT capabilities. For teams prioritizing automation efficiency and native spreadsheet workflows, Derrick reduces manual preprocessing and delivers faster prospecting cycles. The choice depends on whether you need Lemlist's outreach sequencing or Derrick's enrichment-first approach combined with your existing tools.
How does Derrick compare to Apollo for multi-channel outreach?
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Derrick operates natively within Google Sheets, eliminating the need for external platforms or CSV exports that Apollo requires, saving teams five to ten hours monthly. While Apollo excels at contact database scale with 250 million verified profiles, Derrick combines enrichment with integrated AI scoring using both Claude and ChatGPT for deeper prospect qualification. Apollo focuses on volume prospecting, whereas Derrick prioritizes data intelligence and automation directly in your spreadsheet. For teams seeking multi-channel outreach without platform switching, Derrick's native integration with 3000+ tools via Zapier and Make provides more flexibility than Apollo's rigid API structure, particularly for custom workflows and real-time email validation.
What’s the overall pricing difference Derrick vs Lemlist?
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Derrick’s pricing is straightforward and credits-based, with a free tier and scalable options: Free 100 credits, Small 4000 credits for 9€, Medium 10000 credits for 20€, Large 25000 credits for 47.50€, and XL 100000 credits for 175€. Lemlist Pricing typically targets larger outbound teams with multi-channel campaigns and add-ons, often resulting in higher total costs as you scale. Overall, Derrick tends to be more cost-controllable for Google Sheets–native workflows, while Lemlist can cost more at scale due to its multi-channel feature set; consider your volume and required channels to compare accurately.
Which is the better review: Derrick or Apollo for data enrichment?
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Both Derrick and Apollo excel at data enrichment but serve different prospecting needs. Apollo's strength lies in its massive 250+ million contact database and real-time verification for high-volume outreach, making it ideal for teams prioritizing speed and scale. Derrick, however, operates natively within Google Sheets without requiring CSV exports or complex integrations, delivering 50+ enrichment attributes while saving 5-10 hours monthly. Derrick's rollover credits, integrated AI scoring with Claude and ChatGPT, and no credit card requirement for the free tier provide greater flexibility for teams with variable enrichment needs. Choose Apollo for database breadth or Derrick for seamless workflow efficiency and cost-effective enrichment directly in your existing spreadsheets.
Can Derrick replace both Lemlist and Apollo in a workflow?
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Derrick cannot fully replace both Lemlist and Apollo in every workflow, but it can cover core data enrichment and AI-powered scoring needs while complementing those tools. Lemlist excels at multi-channel outreach and personalization across email, LinkedIn, and more, while Apollo provides a vast, verified contact database and outreach capabilities. Derrick shines with native Google Sheets integration, real-time email validation, AI-driven segmentation, and broad automation via 3,000+ integrations, plus cost-efficient credits and no credit card required for the free tier. In practice, most teams use Derrick alongside Lemlist or Apollo to fill gaps in data quality, enrichment depth, or multi-channel sequencing, rather than relying on Derrick alone for end-to-end outreach or contact discovery.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneapollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
