Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Lead411 vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Lead411 vs Derrick: Apollo is a b2b sales intelligence and outreach, Lead411 is a b2b contact database + bombora-powered buyer intent at smb-friendly pricing. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Lead411) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Lead411 for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Lead411 vs Derrick at a glance
Lead411
- Starting price: Free 7-day trial · Spark $49/mo monthly
- Free plan: 7-day free trial - 50 exports
- Founded: 2001
- HQ: Boulder, Colorado
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Lead411
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps for leads discovery
Apollo and Lead411 deliver real-time updates for lead lists, but their data gaps and occasional inaccuracies slow high-fidelity discovery. Derrick offers real-time validation natively inside Google Sheets, eliminating separate data-sourcing steps and ensuring records stay complete as you prospect. With 50+ attributes per contact and instant email verification, Derrick reduces bounce risk and shortens time-to-qualified leads by up to 20-30% in setup workflows. A practical use case: validate every new contact on entry to prevent stale or missing fields from breaking outreach sequences.
02 No credit card required for full feature access
Apollo and Lead411 require either payment or a paid tier to unlock full feature access, limiting immediate experimentation without a credit card. Derrick offers no-credit-card access for the full feature set, removing up-front financial friction that these competitors impose. With Derrick, you can explore 50+ enrichment attributes, real-time email validation, and AI-powered scoring and segmentation without committing a card, saving time and potentially € upfront. This free tier enables rapid proof-of-value while maintaining full feature parity for evaluation.
03 Unified data quality through automated enrichment and validation
Apollo and Lead411 often deliver basic contact data, but their enrichment and validation can miss depth and real-time accuracy across industries. Derrick fixes this by delivering unified data quality through automated enrichment and real-time validation directly inside 100% native Google Sheets, ensuring complete profiles without export steps. Users gain reliable, multi-attribute enrichment (50+ attributes) and instant email validation, reducing bounce rates by up to a measurable margin and speeding outreach workflows. A practical use case is updating prospect records on-the-fly during sheet-based outreach sequences, with credits tracking and no credit card required for access.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Lead411, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Lead411 does better
- Bombora-powered Buyer Intent Data on annual plans
- #1 ZoomInfo competitor at fraction of cost
- Unlimited annual exports (Blaze tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Lead411 | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Free 7-day trial · Spark $49/mo monthly | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€84/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | 7-day free trial - 50 exports | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Lead411 vs Derrick: full feature comparison
| apollo | Derrick App | Lead411 | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 75$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
B2B Data + Bombora Intent (ZoomInfo Alternative)
Apollo vs Lead411 vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a free tier offering basic access, with paid plans beginning at competitive monthly credits for extended use; for exact tiers and limits, see the full pricing breakdown. View complete pricing details on the dedicated pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Data + Bombora Intent (ZoomInfo Alternative) Lead411
Free 7-day trial · Spark $49/mo monthly
Best for: Mid-market sales teams wanting ZoomInfo data at a fraction of the cost
Lead411 offers scalable plans with straightforward pricing and a dedicated pricing page for all details; entry options vary by data access needs and credits, with comprehensive breakdown available on the pricing page. See full pricing breakdown for complete details.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Lead411 if…
- You specifically need mid-market sales teams wanting zoominfo data at a fraction of the cost
- Bombora-powered Buyer Intent Data on annual plans
- #1 ZoomInfo competitor at fraction of cost
- You're already invested in the Lead411 ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Lead411
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and Apollo for outreach?
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Derrick operates natively within Google Sheets, eliminating the need for external platforms or CSV exports, while Apollo requires dedicated interface navigation and data synchronization. Apollo excels at high-volume contact discovery with its 250 million contact database, but Derrick differentiates through integrated AI-powered enrichment using Claude and ChatGPT for automated scoring and segmentation directly in your spreadsheet. Derrick's rollover credits and no credit card requirement for the free tier provide greater flexibility for teams with variable outreach volumes, whereas Apollo operates on a traditional subscription model. For teams already working in Google Sheets seeking streamlined, AI-assisted enrichment without platform switching, Derrick offers a more integrated approach to prospecting workflows.
Is Derrick a better alternative to Lead411 for data enrichment?
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Derrick offers a more streamlined alternative to Lead411 for data enrichment, particularly if you're already working in Google Sheets. While Lead411 excels at contact discovery, Derrick provides 50+ enrichment attributes per contact with real-time email validation, integrated AI scoring using Claude and ChatGPT, and rollover credits that don't expire monthly. Unlike Lead411's rigid search interface, Derrick operates natively within Google Sheets, eliminating CSV exports and reducing setup time by 5-10 hours monthly. For teams prioritizing workflow efficiency and data enrichment depth over pure contact volume, Derrick delivers superior flexibility and cost efficiency without requiring LinkedIn Sales Navigator subscriptions.
Derrick vs Apollo vs Lead411: which offers better pricing?
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Derrick offers the most flexible pricing model with rollover credits starting at just $9 per month with no credit card required for the free tier, whereas Apollo and Lead411 typically demand upfront commitments and higher entry costs. Derrick's native Google Sheets integration eliminates expensive third-party tool subscriptions like LinkedIn Sales Navigator, saving teams up to $1,200 annually compared to competitors. While Apollo excels at database volume and Lead411 at basic contact accuracy, Derrick delivers superior value through affordable tiers with 50+ enrichment attributes, real-time email validation, and integrated AI capabilities all included without additional platform fees or complex setup requirements.
Which is the cheaper Derrick vs Lead411 comparison for small teams?
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For small teams evaluating Derrick vs Lead411 on cost, Derrick generally offers more affordable scalability when you factor in usage and features. Lead411 pricing typically centers on database access for contact data, while Derrick provides a 100% native Google Sheets workflow with 50+ enrichment attributes, real-time email validation, AI scoring, and a credit-based model that rolls over monthly. For small teams, Derrick’s Free tier and lower-cost Small/Medium plans (with transferable credits and no credit card required to start) can reduce total cost of ownership, especially since Derrick eliminates the need for extra tools or CSV exports. If your primary need is pure contact discovery, Lead411 may be competitive; if you want integrated enrichment, automation, and cost efficiency at small scales, Derrick usually comes out cheaper and more scalable.
How does Apollo compare to Lead411 in features and review scores?
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Apollo excels with a massive 250 million contact database and strong email verification accuracy, making it ideal for high-volume prospecting at scale. Lead411 offers reliable B2B contact data with intuitive search functionality but suffers from inconsistent accuracy across industries and slower performance during peak usage. Both platforms require external tools for deeper enrichment. Apollo scores higher on user reviews for automation capabilities, while Lead411 receives praise for straightforward list building. However, neither offers the integrated Google Sheets-native approach that Derrick provides, eliminating manual CSV exports and reducing setup complexity while delivering 50+ enrichment attributes with real-time email validation and AI-powered scoring directly within your existing workflow.
Can Derrick replace both Apollo and Lead411 in one platform?
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Derrick cannot fully replace both Apollo and Lead411 in one platform for every use case, but it can cover core needs more comprehensively in many B2B prospecting workflows. Apollo excels with a vast, real-time contact database and outbound automation, while Lead411 shines in verified contact discovery and company intelligence. Derrick integrates 100% natively in Google Sheets with powerful enrichment (50+ attributes), real-time email validation, and AI-driven scoring and segmentation, plus extensive automation via Zapier/Make/n8n. If your priority is breadth of data and multi-channel outreach, Apollo or Lead411 may still complement Derrick. If you want a unified, sheet-native, cost-efficient solution with scalable enrichment and learnings, Derrick can reduce the gap and sometimes replace separate tools, especially for teams leveraging strong Google Sheets workflows and automated scoring without extra exports.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneLead411 vs Derrick - solo duel
Drop the third-party context and see how Lead411 compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
