Apollo
- Starting price: Free / $49 annual or $65 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →✓ Free forever · ✓ No credit card · ✓ Cancel anytime
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others Quick facts01 / 10
Why Derrick wins02 / 10
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick delivers real-time validation without data gaps in enrichment, addressing Apollo and LeadIQ’s limitations in keeping records instantly current. While Apollo emphasizes scale and LeadIQ focuses on rapid contact verification, neither guarantees continuous, gap-free enrichment across all attributes in real time. Derrick provides immediate validation in the web app (or in Google Sheets, Claude and the API), reducing bounce rates and preserving data integrity as you prospect. This translates to faster outreach and measurable efficiency gains, such as improved deliverability and time saved per week.
LeadIQ and Apollo both require more friction for trial access or rely on paid starts to unlock full data flows, creating onboarding delays. Derrick eliminates this barrier by offering a free tier with no credit card required, while enabling immediate access to web app workflows (also in Google Sheets, Claude and the API). This translates to measurable time savings and faster time-to-value for teams, with up to 5-10 hours saved per month on setup and experimentation. Derrick's trial experience streamlines sign-up, directly addressing the onboarding bottleneck without compromising data richness.
Unified AI-driven enrichment for deeper account insights reveals how Apollo and LeadIQ often deliver surface-level contact data or limited account intelligence, leaving gaps in firmographic context and dynamic insights. Derrick differentials here by integrating AI-powered profiling with 50+ enrichment attributes directly in the web app (or in Google Sheets, Claude and the API), enabling deeper segmentation and automated summaries without leaving the platform. Expect measurable impact: faster cadence setup and a 20–40% improvement in meeting-quality data due to real-time AI scoring and enrichment. A quick use-case: Derrick auto-generates enriched account briefs for target accounts during discovery, accelerating qualification and outreach planning.
Honest comparison03 / 10
We're upfront - every tool has strengths. Here's where Apollo, LeadIQ, and Derrick each genuinely win.
Real annual cost04 / 10
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cost item | Apollo | LeadIQ | Derrick |
|---|---|---|---|
| Starting price | Free / $49 annual or $65 monthly /seat (post-2026 price increase) | Free 50 credits/mo · Pro $150/mo (annual) | €0 (free) · €9/month paid |
| Annual cost (base) | See pricing | ~$1,800/yr | €0/year free · €108/year on Mini |
| Free plan? | Yes (Free forever) | Yes - 50 credits/mo permanently free | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | Nothing to install (web app) |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Feature-by-feature05 / 10
| apollo | Derrick App | LeadIQ | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | Free / $49 annual or $65 monthly /seat (post-2026 price increase) | Free plan · from €9/month | Free 50 credits/mo · Pro $150/mo (annual) |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell06 / 10
Sales Intelligence Free / $49 annual or $65 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers scalable pricing with an accessible entry point and tiered plans; details on features and limits vary by plan, with a full pricing breakdown available on the dedicated pricing page. See full pricing breakdown for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →
Enterprise Lead Intelligence + AI Personalization Free 50 credits/mo · Pro $150/mo (annual)
Best for: Enterprise SDR teams running Salesforce/HubSpot motions
LeadIQ offers entry-level plans with accessible pricing and a free tier for limited usage, with more feature-rich paid tiers available; see full pricing breakdown for details. View complete pricing details to compare plans, credits, and add-ons.
Migration guide07 / 10
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
Upload the CSV you exported from Apollo, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds08 / 10
Compare09 / 10
Keep exploring10 / 10
Customer stories
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
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