Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick delivers real-time validation and complete enrichment directly inside Google Sheets, addressing the bottlenecks seen with Apollo and PhantomBuster that rely on separate workflows or less reliable on-page validation. Unlike Apollo’s broader yet sometimes inconsistent data quality, Derrick offers 100% native Google Sheets enrichment with instant email validation, boosting deliverability in real time. Teams can expect tangible efficiency gains, such as saving 5-10 hours per month and enriching 50+ attributes per contact without leaving Sheets. For quick use, simply push a sheet-based workflow to validation and enrichment in one step.
Derrick faces the limitation of 3000+ integrations and automation often constrained by coding barriers in tools like Apollo and PhantomBuster, which rely on predefined templates or rigid workflows. Derrick delivers flexible automation across 3000+ integrations without coding limits by natively linking Google Sheets to diverse apps and workflows. Teams can automate multi-step prospecting and data enrichment at scale, reducing manual edits and saving hours per month. A practical use case: trigger, enrich, and route leads across platforms in a single sheet-driven workflow, with real-time updates and scalable credit-based actions.
Apollo and PhantomBuster struggle with real-time, multi-field validation across enrichment outputs, often delivering incomplete or outdated data that undermines confidence. Derrick delivers unified enrichment quality by performing real-time validation directly within Google Sheets, ensuring every record meets consistent standards without exporting data to separate tools. This leads to measurable gains: up to 15% higher deliverability on outreach and a 20–30% reduction in post-merge cleanup time thanks to instant confidence scoring. For quick wins, Derrick highlights invalid emails and flaggable fields during enrichment, enabling immediate corrections before outreach.
We're upfront - every tool has strengths. Here's where Apollo, PhantomBuster, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | PhantomBuster | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | $56/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€672/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | No (14-day free trial) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| apollo | Derrick App | PhantomBuster | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✓ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 69$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a flexible entry tier and scalable paid plans, designed for teams needing rapid prospecting without upfront commitments-details available on the pricing page. See full pricing breakdown for all plan levels and usage options.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
$56/mo (annual)
Best for: Growth hackers & ops teams
PhantomBuster offers accessible entry pricing with a free tier and scalable paid plans based on usage, making it suitable for quick automation at scale-details available on the full pricing page. See the complete pricing breakdown for all plan limits, credits, and tiers.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how PhantomBuster compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →