Apollo
- Starting price: Free / $49 annual or $65 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →✓ Free forever · ✓ No credit card · ✓ Cancel anytime
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others Quick facts
Why Derrick wins
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick delivers real-time validation and complete enrichment directly in the web app (or in Google Sheets, Claude and the API), addressing the bottlenecks seen with Apollo and PhantomBuster that rely on separate workflows or less reliable on-page validation. Unlike Apollo’s broader yet sometimes inconsistent data quality, Derrick offers web app enrichment (also in Google Sheets, Claude and the API) with instant email validation, boosting deliverability in real time. Teams can expect tangible efficiency gains, such as saving 5-10 hours per month and enriching 50+ attributes per contact without leaving the web app or Sheets. For quick use, simply push a web-app-first workflow to validation and enrichment in one step.
Derrick faces the limitation of 3000+ integrations and automation often constrained by coding barriers in tools like Apollo and PhantomBuster, which rely on predefined templates or rigid workflows. Derrick delivers flexible automation across 3000+ integrations without coding limits by natively linking Google Sheets to diverse apps and workflows. Teams can automate multi-step prospecting and data enrichment at scale, reducing manual edits and saving hours per month. A practical use case: trigger, enrich, and route leads across platforms in a single web-app-first workflow, with real-time updates and scalable credit-based actions.
Apollo and PhantomBuster struggle with real-time, multi-field validation across enrichment outputs, often delivering incomplete or outdated data that undermines confidence. Derrick delivers unified enrichment quality by performing real-time validation directly in the web app (or in Google Sheets, Claude and the API), ensuring every record meets consistent standards without exporting data to separate tools. This leads to measurable gains: up to 15% higher deliverability on outreach and a 20–30% reduction in post-merge cleanup time thanks to instant confidence scoring. For quick wins, Derrick highlights invalid emails and flaggable fields during enrichment, enabling immediate corrections before outreach.
Honest comparison
We're upfront - every tool has strengths. Here's where Apollo, PhantomBuster, and Derrick each genuinely win.
Real annual cost
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cost item | Apollo | PhantomBuster | Derrick |
|---|---|---|---|
| Starting price | Free / $49 annual or $65 monthly /seat (post-2026 price increase) | $56/mo (annual) | €0 (free) · €20/month paid |
| Annual cost (base) | See pricing | ~$672/yr | €0/year free · €240/year on Standard |
| Free plan? | Yes (Free forever) | No (14-day free trial) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | Nothing to install (web app) |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Feature-by-feature
| apollo | Derrick App | PhantomBuster | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✓ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | Free / $49 annual or $65 monthly /seat (post-2026 price increase) | Free plan · from €20/month | $56/mo (annual) |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell
Sales Intelligence Free / $49 annual or $65 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a flexible entry tier and scalable paid plans, designed for teams needing rapid prospecting without upfront commitments-details available on the pricing page. See full pricing breakdown for all plan levels and usage options.
Results first.
Complexity removed.
Free · Paid plans from €20/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →$56/mo (annual)
Best for: Growth hackers & ops teams
PhantomBuster offers accessible entry pricing with a free tier and scalable paid plans based on usage, making it suitable for quick automation at scale-details available on the full pricing page. See the complete pricing breakdown for all plan limits, credits, and tiers.
Migration guide
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
Upload the CSV you exported from Apollo, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
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Customer stories
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
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