Apollo
- Starting price: Free / $49 annual or $65 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Verified contact details, on demand.
https://app1.derrick-app.com/mcp Call the same enrichment endpoints from your own stack or workflow.
Read the API docs →✓ Free forever · ✓ No credit card · ✓ Cancel anytime
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +31,000 others 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick delivers real-time validation and complete enrichment directly inside Google Sheets, addressing the bottlenecks seen with Apollo and PhantomBuster that rely on separate workflows or less reliable on-page validation. Unlike Apollo’s broader yet sometimes inconsistent data quality, Derrick offers 100% native Google Sheets enrichment with instant email validation, boosting deliverability in real time. Teams can expect tangible efficiency gains, such as saving 5-10 hours per month and enriching 50+ attributes per contact without leaving Sheets. For quick use, simply push a sheet-based workflow to validation and enrichment in one step.
Derrick faces the limitation of 3000+ integrations and automation often constrained by coding barriers in tools like Apollo and PhantomBuster, which rely on predefined templates or rigid workflows. Derrick delivers flexible automation across 3000+ integrations without coding limits by natively linking Google Sheets to diverse apps and workflows. Teams can automate multi-step prospecting and data enrichment at scale, reducing manual edits and saving hours per month. A practical use case: trigger, enrich, and route leads across platforms in a single sheet-driven workflow, with real-time updates and scalable credit-based actions.
Apollo and PhantomBuster struggle with real-time, multi-field validation across enrichment outputs, often delivering incomplete or outdated data that undermines confidence. Derrick delivers unified enrichment quality by performing real-time validation directly within Google Sheets, ensuring every record meets consistent standards without exporting data to separate tools. This leads to measurable gains: up to 15% higher deliverability on outreach and a 20–30% reduction in post-merge cleanup time thanks to instant confidence scoring. For quick wins, Derrick highlights invalid emails and flaggable fields during enrichment, enabling immediate corrections before outreach.
We're upfront - every tool has strengths. Here's where Apollo, PhantomBuster, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | PhantomBuster | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $65 monthly /seat (post-2026 price increase) | $56/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€672/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | No (14-day free trial) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| apollo | Derrick App | PhantomBuster | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✓ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 69$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence Free / $49 annual or $65 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a flexible entry tier and scalable paid plans, designed for teams needing rapid prospecting without upfront commitments-details available on the pricing page. See full pricing breakdown for all plan levels and usage options.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Verified contact details, on demand.
https://app1.derrick-app.com/mcp Call the same enrichment endpoints from your own stack or workflow.
Read the API docs →$56/mo (annual)
Best for: Growth hackers & ops teams
PhantomBuster offers accessible entry pricing with a free tier and scalable paid plans based on usage, making it suitable for quick automation at scale-details available on the full pricing page. See the complete pricing breakdown for all plan limits, credits, and tiers.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how PhantomBuster compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →