Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Reply.io vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Reply.io vs Derrick: Apollo is a b2b sales intelligence and outreach, Reply.io is a multichannel · ai agents · email + linkedin + voice. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Reply.io) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Reply.io for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Apollo vs Reply.io vs Derrick at a glance
Reply.io
- Starting price: $59/user/month
- Free plan: 14-day free trial
- Founded: 2014
- HQ: San Jose, USA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Reply.io
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Skip the dashboard — enrich straight from formulas
Both Apollo and Reply.io make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.
02 Forget per-seat math : $10/mo regardless of scale
Apollo (Free / $49/seat/mo) and Reply.io ($59/user/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.
03 Plug Derrick into Claude / ChatGPT via MCP — no glue code
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. Apollo and Reply.io require Zapier, Make, or custom API wiring to do the same.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Reply.io, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Reply.io does better
- Most channels in one platform in the category
- Reply Jason AI is genuinely production-ready
- Salesforce + HubSpot integrations are deep and stable
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Reply.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | $59/user/month | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€708/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | 14-day free trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Reply.io vs Derrick: full feature comparison
| Apollo | Derrick App | Reply.io | |
|---|---|---|---|
| Entry price | Free / $49/seat/mo | $10/mo flat | $59/user/month |
| Free plan | Yes (Free forever) | 14-day full trial | 14-day free trial |
| Best for | SMB & mid-market outbound | Sheet-native enrichment | Teams adopting AI SDR workflows |
| Category positioning | Sales Intelligence | Spreadsheet-native B2B data | Sales engagement + AI SDR |
| G2 rating | 4.7/5 | — | 4.6/5 |
| Founded | 2015 | 2022 | 2014 |
| Email accuracy / verification | Standard | Real-time, included | Standard |
| Phone-number coverage | Available via providers | Via integrated providers | Available via providers |
| Mailbox model | Per-tier | N/A — data not sender | Per-seat, 1-5 mailboxes max |
| Built-in warm-up | Available | N/A | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
Sales engagement + AI SDR
Apollo vs Reply.io vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo starts at Free / $49/seat/mo. Sales Intelligence, with positioning around smb & mid-market outbound. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Apollo pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales engagement + AI SDR Reply.io
$59/user/month
Best for: Teams adopting AI SDR workflows
Sales engagement + AI SDR category : Reply.io entry tier is $59/user/month. Best-for : teams adopting ai sdr workflows. See the complete Reply.io pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Reply.io if…
- You specifically need teams adopting ai sdr workflows
- Most channels in one platform in the category
- Reply Jason AI is genuinely production-ready
- You're already invested in the Reply.io ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Reply.io
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Apollo vs Reply.io: when does each fit best?
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Apollo is positioned as sales intelligence for smb & mid-market outbound. Reply.io is positioned as sales engagement + ai sdr for teams adopting ai sdr workflows. These are different category bets — Apollo for B2B contact data, Reply.io for cold email + sales engagement. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Apollo at 4.7/5 and Reply.io at 4.6/5 — both products work, the deciding factor is workflow fit, not product quality.
How do Apollo and Reply.io pricing actually compare in 2026?
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Apollo entry-paid tier : Basic at $49/seat/mo. Next tier up is Professional ($79/seat/mo). Apollo's free tier : Yes (Free forever). Reply.io entry-paid tier : Email Volume at $59/user/month (annual). Next tier up is Multichannel ($99/user/month (annual)). Reply.io's free tier : 14-day free trial. Worth noting : Derrick App at $10/month for unlimited rows is the simplest TCO answer if your workflow already lives in Sheets.
What's the biggest reason to pick Apollo over Reply.io?
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Massive 250M+ contact database. Apollo's contact graph is one of the deepest in the category, especially for US-based prospects. Buying-intent signals layered on top help SDRs prioritize accounts already researching solutions. (Source : Verified G2 user, RevOps, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Apollo is the right pick over Reply.io.
What's the biggest reason to pick Reply.io over Apollo?
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Most channels in one platform in the category. Email + LinkedIn + voice + SMS + WhatsApp all live in one cadence builder. No competitor in 2026 ships this many channels natively. For teams running true multichannel touchpoint orchestration, this removes 2-3 separate subscriptions. (Source : Mei C., Head of Sales Ops, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Reply.io is the right pick over Apollo.
Can Derrick replace both Apollo and Reply.io?
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Apollo (sales intelligence) and Reply.io (sales engagement + ai sdr) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Apollo and Reply.io rather than replacing them outright.
Beyond Apollo and Reply.io, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : Instantly, Lemlist, Smartlead, Mailshake. Each has its own positioning trade-off versus Apollo and Reply.io — Instantly typically appears as a direct competitor on G2 review pages, with Lemlist, Smartlead, Mailshake as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
