Apollo vs Reply.io vs Derrick: Which Is Better in 2026?
Short answer
Apollo vs Reply.io vs Derrick: Apollo is a b2b sales intelligence and outreach, Reply.io is a multichannel · ai agents · email + linkedin + voice. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Reply.io) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Reply.io for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +31,000 others
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Skip the dashboard - enrich straight from formulas
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Both Apollo and Reply.io make you leave your spreadsheet to do real work. Derrick stays inside the sheet - formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.
02
Forget per-seat math : from €9/month for 4,000 credits
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Apollo (Free / $49/seat/mo) and Reply.io ($59/user/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick works the other way round : one credit balance, five plans from 0 to 175 EUR a month, and unused credits roll over on the paid ones. Predictable spend for teams that hate budgeting around credit-pool refills.
03
Plug Derrick into Claude / ChatGPT via MCP - no glue code
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Derrick exposes its enrichment API via MCP (Model Context Protocol) - Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. Apollo and Reply.io require Zapier, Make, or custom API wiring to do the same.
Honest Comparison
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Reply.io, and Derrick each genuinely win.
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Apollo starts at Free / $49/seat/mo. Sales Intelligence, with positioning around smb & mid-market outbound. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Apollo pricing page.
Sales engagement + AI SDR category : Reply.io entry tier is $59/user/month. Typical use : teams adopting ai sdr workflows. See the complete Reply.io pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec
Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec
Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
What teams say after switching from Apollo vs Reply.io
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Apollo is positioned as sales intelligence for smb & mid-market outbound. Reply.io is positioned as sales engagement + ai sdr for teams adopting ai sdr workflows. These are different category bets - Apollo for B2B contact data, Reply.io for cold email + sales engagement. Most teams either pick one based on primary use case or stack both for adjacent workflows. Both are established products with real user bases, so the deciding factor is workflow fit, not product quality.
How do Apollo and Reply.io pricing actually compare in 2026?
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Apollo entry-paid tier : Basic at $49/seat/mo. Next tier up is Professional ($79/seat/mo). Apollo's free tier : Yes (Free forever). Reply.io entry-paid tier : Email Volume at $59/user/month (annual). Next tier up is Multichannel ($99/user/month (annual)). Reply.io's free tier : 14-day free trial. Worth noting : Derrick App, free to start and 9 EUR a month for 4,000 credits, is the simplest TCO answer if your workflow already lives in Sheets.
What's the biggest reason to pick Apollo over Reply.io?
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Massive 250M+ contact database. Apollo's contact graph is one of the deepest in the category, especially for US-based prospects. Buying-intent signals layered on top help SDRs prioritize accounts already researching solutions. That is the capability to test against your own list before it decides anything.io.
What's the biggest reason to pick Reply.io over Apollo?
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Most channels in one platform in the category. Email + LinkedIn + voice + SMS + WhatsApp all live in one cadence builder. No competitor in 2026 ships this many channels natively. For teams running true multichannel touchpoint orchestration, this removes 2-3 separate subscriptions. That is the difference to test against your own workflow before it decides anything.
Can Derrick replace both Apollo and Reply.io?
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Apollo (sales intelligence) and Reply.io (sales engagement + ai sdr) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer from €9/month - it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Apollo and Reply.io rather than replacing them outright.
Beyond Apollo and Reply.io, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : Instantly, Lemlist, Smartlead, Mailshake. Each has its own positioning trade-off versus Apollo and Reply.io - Instantly sits closest to them on the same use case, with Lemlist, Smartlead, Mailshake as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +31,000 others 
