Pricing analysis Reply.io ships 2 main per-user tiers ($59 Email Volume, $99 Multichannel monthly; $49 and $89 billed annually) plus agency and AI SDR plans. The Jason AI SDR is the platform's biggest differentiator - from $500/mo billed annually ($800 monthly) for 1,000 active contacts. 5 channels (email + LinkedIn + voice + SMS + WhatsApp), with LinkedIn and Calls & SMS sold as per-account add-ons. Below : tier breakdown + 5 hidden cost triggers.
Plans
Reply.io ships 6 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
Reply.io pricing tiers - verified October 2026 against the vendor's own pricing page:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free trial (14 days) | $0 | Evaluation / testing | 14-day trial · No free-plan terms on the pricing page |
| Email Volume | From $59/user/mo monthly (from $49/user/mo billed annually) | 1,000 active contacts per month and up | 1,000 $59 · 2,000 $69 · 3,000 $79 · 5,000 $99 · 10,000 $179 flat with unlimited users (monthly billing) · 50 Live data credits/month |
| Multichannel | From $99/user/mo monthly (from $89/user/mo billed annually) | Multichannel sequencing | Unlimited active contacts (annual card) · 5 mailboxes monthly / 10 annual · 50 Live data credits/month |
| Agency Core | From $210/mo | Agency multi-client management | Talk to sales · Billing period not stated (comparison table says $166) |
| Jason AI (AI SDR) | From $800/mo monthly (from $500/mo billed annually) | 1,000 active contacts, unlimited users, 2 LinkedIn accounts | Growth: 5,000 contacts, $1,500 annual / $2,500 monthly · Enterprise: 25,000 contacts, Contact us |
| Add-ons (per account/month) | Variable | LinkedIn Automation: $69/account/mo | Calls & SMS: $29/account/mo · Additional email account: $29/account/mo |
Credits
Reply.io bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Reply.io bills per-user (seat-based) plus the Jason AI SDR as a separate plan. What matters in practice :
Compare
How Reply.io stacks against Derrick, Hunter, and the other tools we benchmarked.
Real cost math for a 5-rep multichannel team (annual billing) :
| Setup | 5 seats | + AI SDR | + Calls & SMS add-on | Total monthly |
|---|---|---|---|---|
| Reply.io Multichannel + AI SDR Starter | $445 | +$500 | +$145 | $1,090 |
| Reply.io Multichannel + AI SDR Growth | $445 | +$1,500 | +$145 | $2,090 |
| Mailshake Sales Engagement | $425 | (no AI SDR) | - | $425 |
| Instantly Hypergrowth | $77 (unlimited mailboxes) | (no AI SDR) | - | $77 |
| Derrick + Saleshandy | $34 + 20 EUR | - | - | $34 + 20 EUR |
Reply.io's premium ($1,090-$2,090/mo for 5-rep multichannel + AI SDR + Calls & SMS) pays for : (1) AI SDR maturity, (2) 5-channel breadth, (3) Salesforce sync depth. For pure cold-email-at-scale economics, Saleshandy Outreach Starter ($34/mo annual) plus Derrick (20 EUR/mo) is roughly 95% cheaper but doesn't ship AI agents or multichannel orchestration.
What's included
Across Reply.io's paid tiers, you get :
What's not as strong as competitors : per-mailbox economics for cold-email-at-scale (Instantly + Smartlead + Saleshandy win on unlimited-mailbox models), LinkedIn automation depth (Closely + Heyreach are dedicated LinkedIn-first).
The verdict
Reply.io is the right tool for teams adopting AI SDR workflows + multichannel outreach in one stack. The Jason AI add-on is the most mature production-ready AI SDR product in the category - with plans from $500/mo billed annually ($800 monthly) for 1,000 active contacts. The 5-channel breadth (email + LinkedIn + voice + SMS + WhatsApp) is unmatched in sales-engagement platforms.
The platform fails versus newer cold-email-at-scale tools on per-mailbox economics ($99/seat × 10 reps = $990/mo vs Instantly Hypergrowth at $97/mo for 10× the email volume) and versus LinkedIn-first tools on LinkedIn automation depth (Closely + Heyreach are dedicated). For pure cold-email economics without AI, Reply.io is the wrong fit.
For web app or spreadsheet data alongside Reply.io, pair Derrick (20 EUR/mo) with Reply.io Email Volume billed by Reply.io at $49/user billed annually ($59 monthly). For teams that don't need AI SDRs or multichannel breadth, Saleshandy Outreach Starter ($34/mo annual) plus Derrick (20 EUR/mo) covers the same cold-email use case at roughly 95% lower cost.
derrick •
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
Switch to Derrick
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
Upload the CSV you exported from Reply.io, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
Reply.io has 2 main per-user tiers + an AI SDR : Email Volume ($59/user monthly, $49 annual - 1,000 active contacts, stepping up by contacts and flat with unlimited users from 10,000), Multichannel ($99/user monthly, $89 annual - unlimited active contacts), Agency Core (from $210/mo), and the Jason AI SDR from $500/mo billed annually ($800 monthly). LinkedIn automation ($69/account) and Calls & SMS ($29/account) are add-ons. Total stack for a 5-rep team on annual Multichannel + 1 AI SDR = ~$945/mo.
Reply.io offers a 14-day free trial. There's no perpetual free tier (the pricing page shows no free-plan terms). Paid plans start at $59/user/month on monthly billing, or $49/user/month billed annually (Email Volume). The Jason AI SDR starts at $500/mo billed annually - separate from human seats.
Jason AI is Reply.io's autonomous AI SDR - handles outreach and reply management, meeting scheduling, contextual follow-ups, and qualification, and it can source contacts and personalize with AI research. Pricing : AI SDR Starter $500/mo billed annually ($800 monthly) for 1,000 active contacts, Growth $1,500/mo annual ($2,500 monthly) for 5,000 contacts, and Enterprise (25,000 contacts) on request. Agencies pay from $500/mo per client.
Five : email + LinkedIn + voice (native dialer) + SMS + WhatsApp - all in one cadence builder. This is the broadest channel coverage in the sales-engagement category in 2026. Closest competitor (Mailshake Sales Engagement at $99/seat) has 4 channels. For teams running true multichannel touchpoint orchestration, Reply.io removes 2-3 separate subscriptions.
Reply.io is per-user at $59-$99/user/mo monthly ($49-$89 annual). Instantly + Saleshandy use unlimited-mailbox models - Instantly Hypergrowth at $97/mo handles 10× the email volume Reply.io ships for the same price. For pure cold-email-at-scale economics, Instantly + Saleshandy win decisively. Reply.io's premium pays for : (1) Jason AI SDR maturity, (2) 5-channel breadth (email + LinkedIn + voice + SMS + WhatsApp), (3) best-in-class Salesforce sync. If you need AI SDRs + multichannel + CRM depth, Reply.io. If you need cold email volume, Instantly/Saleshandy.
All three target SDR teams on CRM-led workflows. Outreach ($110+/seat) and Salesloft ($125+/seat) are enterprise-first with deep customization + 6-12 month rollouts. Reply.io ($49-$99/seat depending on tier and billing) is mid-market with faster deployment + more channels. Reply.io's Jason AI is more mature than Outreach's AI features as of 2026. For 5-50 SDR teams, Reply.io is usually the better fit ; for 100+ SDR enterprise rollouts, Outreach still wins.
Pair Reply.io Email Volume ($49/user/mo billed annually, $59 monthly) with Derrick (20 EUR/mo) - Derrick handles no-install enrichment (web app, Sheets, Claude, API), Reply.io handles cold email + light LinkedIn. For multichannel + AI, upgrade Reply.io to Multichannel ($89 annual / $99 monthly) + the Jason AI SDR ($500 annual), and add Derrick at 20 EUR/mo for the data layer. For cold-email-only without AI, swap Reply.io for Saleshandy Outreach Starter ($34 annual) plus Derrick at 20 EUR/mo - 95% cheaper but no AI agents.
Keep exploring
Comparing options? These are the other cold email tools we've torn down at the same depth - real per-credit cost, hidden fees, plan calculators.
Hunter Campaigns review: 3.4/5. Simple cold email sender bundled with Hunter, free tier then $49/month. For solo SDRs on Hunter, not agencie
See pricing →
Woodpecker review: 3.7/5. Deliverability-first cold email with a free base plan, then from €23/mo (annual). For SDRs and agencies, email onl
See pricing →
Saleshandy review: 3.9/5. Cold email with unlimited mailboxes, free warm-up and a lead finder, 7-day free trial then $23/month (annual). Ema
See pricing →
Instantly review: 4.0/5. Cold email with a 1.5M+ mailbox warm-up network and 160M B2B database, 14-day free trial then $47/mo. For high-volu
See pricing →Go further
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