Jason AI ENTRY UPDATED 2026 : floor is $500/mo annual (was '$300+' in 2024 - undersold). Scales with contact volume. Most expensive AI SDR in category.
Add-ons (per account/month)
VariableVariable monthly
CreditsVariable/yr
Min seats1
LinkedIn Automation: $69/account/mo
Calls & SMS: $29/account/mo
Email Verification from $20/mo
Extra Data Credits ~$39/5K
Reply.io NEW 2026 add-on pricing - features previously bundled now sold à la carte. Multichannel base + LinkedIn $69 + Calls/SMS $29 = $197/mo true cost for full stack.
Why these tiers exist - full plan breakdown
Reply.io pricing tiers - verified May 2026 against the vendor and cross-checked with our review data:
Plan
Price
Best for
Limits / Inclusions
Free
$0
Evaluation / testing
Limited evaluation · Limited free tier for evaluation · Email finder + verifier
Reply.io bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Email send-
LinkedIn touchpoint1 LinkedIn slot
Voice dialer (per minute)$0.02-$0.10
SMS send (per message)$0.05-$0.15
WhatsApp message$0.02-$0.05
Jason AI conversationCounted toward AI tier
Read the full credit-system breakdown
Reply.io bills per-user (seat-based) + Jason AI agents as separate add-ons. What matters in practice :
Per-seat human pricing. $59 Email Volume / $99 Multichannel (annual). 10-rep team on Multichannel = $990/mo for human seats alone.
Jason AI add-on pricing scales with usage. $500/mo base per agent for light configurations. Multi-inbox + advanced workflows + 500+ conversations/mo push individual agents to $800-$1,000/mo.
Voice/dialer minutes billed separately. Sales-quoted per-minute rates. Outbound calling at scale adds $50-$200/mo per rep on top.
SMS + WhatsApp messages billed per-message. $0.05-$0.15/SMS, $0.02-$0.05/WhatsApp. Hot lead engagement adds material cost at scale.
Things Reply.io's pricing page doesn't put in big type.
Jason AI add-on pricing climbs fast
$500/mo base per agent - but multi-inbox setups + advanced workflows + 500+ conversations/mo can push individual agents to $800-$1,000/mo. Multi-agent deployments routinely hit $2,000-$5,000/mo on top of seat costs.
Per-seat economics scale poorly at volume
$99/user for Multichannel × 10 reps = $990/mo. <a href="/tools/instantly-review">Instantly Hypergrowth</a> at $97/mo handles 10× the email volume across unlimited mailboxes. For cold-email-at-scale, per-seat model is the wrong economic shape.
Voice/dialer minutes billed on top
Multichannel tier bundles the dialer but per-minute call rates aren't disclosed publicly - sales-quoted. Outbound calling at scale (1K+ dials/mo) typically adds $50-$200/mo on top of seat fees.
LinkedIn automation is weaker than dedicated tools
Reply.io's LinkedIn cadences work but are less developed than Closely, Heyreach, or Expandi. Fewer customization options, smaller daily limits, weaker account-warm features. Teams running LinkedIn-heavy outreach often pair Reply.io (email + AI) with a dedicated LinkedIn tool.
Annual billing required for headline prices
Headline tier prices ($59/$99) are annual prepay. Monthly billing adds ~25% across all tiers. 12-month commit limits evaluation flexibility for solo SDRs.
Read the full hidden-costs analysis
Beyond the headline per-user prices + Jason AI base, real Reply.io buyers hit five recurring cost surprises :
Jason AI pricing climbs fast. $500/mo base per agent, but multi-inbox + advanced workflows push to $800-$1,000/mo. Multi-agent deployments hit $2-5K/mo.
Per-seat economics scale poorly. $99/seat × 10 reps = $990/mo. Instantly Hypergrowth at $77/mo handles 10× the email volume across unlimited mailboxes.
Voice/dialer per-minute rates sales-quoted. Outbound calling adds $50-$200/mo per rep on top.
LinkedIn automation weaker than dedicated tools. For LinkedIn-heavy outreach, pair Reply.io with Closely or Heyreach.
Real cost math for a 5-rep multichannel team (annual billing) :
Setup
5 seats
+ 1 Jason AI
+ Voice + SMS (light)
Total monthly
Reply.io Multichannel
$495
+$300
+$100
$895
Reply.io Multichannel + 3 AI
$495
+$900
+$100
$1,495
Mailshake Sales Engagement
$495
(no AI SDR)
+$100
$595
Instantly Hypergrowth
$77 (unlimited mailboxes)
(no AI SDR)
-
$77
Derrick + Saleshandy
$23 + 20 EUR
-
-
$23 + 20 EUR
Reply.io's premium ($895-$1,495/mo for 5-rep multichannel + AI) pays for : (1) AI SDR maturity, (2) 5-channel breadth, (3) Salesforce sync depth. For pure cold-email-at-scale economics, Saleshandy Outreach Starter ($23/mo annual) plus Derrick (20 EUR/mo) is roughly 95% cheaper but doesn't ship AI agents or multichannel orchestration.
Best-in-class Salesforce + HubSpot sync - bidirectional, handles custom objects + multi-pick lists + lead-to-account matching at scale. Newer competitors (Instantly, Apollo) have known sync issues.
Jason AI SDR add-on ($500-$5,000/mo per agent (Jason AI)) - autonomous AI for inbound reply management + meeting scheduling + contextual follow-ups. Most mature AI SDR product available.
What's not as strong as competitors : per-mailbox economics for cold-email-at-scale (Instantly + Smartlead + Saleshandy win on unlimited-mailbox models), LinkedIn automation depth (Closely + Heyreach are dedicated LinkedIn-first).
Part 6 / 906
The verdict
Is Reply.io worth paying for? Our verdict
✓
Pick Reply.io if…
You're adopting AI SDR workflows - Jason AI is the most mature production-ready AI SDR product in the category
You run multichannel outreach (email + LinkedIn + voice + SMS + WhatsApp) in one stack - broadest channel coverage available
Your sales motion is CRM-led and Salesforce/HubSpot integration depth matters
✕
Skip Reply.io if…
You run pure cold email at scale - Instantly/Smartlead/Saleshandy win on per-mailbox economics
You need the most advanced LinkedIn automation - Closely/Heyreach are dedicated LinkedIn-first
You're cost-sensitive - per-seat + AI add-ons compound fast ($99/seat × 10 reps + $300 AI = $1,290/mo for a mid-size team)
→
Pick Derrick instead if…
You only need the data layer - Derrick (20 EUR/mo) alongside Reply.io Email Volume, billed by Reply.io at $59/user annual
Your pipeline lives in Google Sheets and you want no-install enrichment (web app, Sheets, Claude, API)
You want credits spent row by row without per-seat costs or AI agent fees
Reply.io is the right tool for teams adopting AI SDR workflows + multichannel outreach in one stack. The Jason AI add-on is the most mature production-ready AI SDR product in the category - replacing offshore SDR services at $300-$1,000/mo per AI agent versus $3-5K/mo per offshore rep. The 5-channel breadth (email + LinkedIn + voice + SMS + WhatsApp) is unmatched in sales-engagement platforms.
The platform fails versus newer cold-email-at-scale tools on per-mailbox economics ($99/seat × 10 reps = $990/mo vs Instantly Hypergrowth at $77/mo for 10× the email volume) and versus LinkedIn-first tools on LinkedIn automation depth (Closely + Heyreach are dedicated). For pure cold-email economics without AI, Reply.io is the wrong fit.
For web app or spreadsheet data alongside Reply.io, pair Derrick (20 EUR/mo) with Reply.io Email Volume billed by Reply.io at $59/user annual. For teams that don't need AI SDRs or multichannel breadth, Saleshandy Outreach Starter ($23/mo annual) plus Derrick (20 EUR/mo) covers the same cold-email use case at roughly 95% lower cost.
derrick •
Switch from Reply.io to Derrick
Web app: import a list or paste LinkedIn URLs, nothing to install
Free plan: 100 credits every month, no credit card
Also in Google Sheets, in Claude (MCP) and via the API
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
+Add a column×
Enrich Leads
1 credit / profile
Full nameAName
Enrich Leadsmax 4
column B
Import your Reply.io list
Upload the CSV you exported from Reply.io, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
↑ Push to ▾
ANameEnrich Leads▶BJob title
1CamilleRunning✓ Done1 crRunningHead of Sales
2ThomasRunning✓ Done1 crRunningHead •• •••••
3SophieRunning✓ Done1 crRunningHe•• •• •••••
4InèsRunningNot found1 crRunning-
200 OK· or the same as JSON
Enrich your list with one click
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
Reply.io has 2 main per-user tiers + AI add-ons : Email Volume ($79/user monthly, $59 annual - 1K contacts, email + light LinkedIn), Multichannel ($129/user monthly, $99 annual - 30K contacts + 5 channels), Agency tier (custom, ~$75-$85/seat at 10+ seats), and the Jason AI SDR add-on at $500-$5,000/mo per agent (Jason AI). Total stack for 5-rep team + 1 AI agent = ~$895/mo.
Is Reply.io free?
+
Reply.io offers a 14-day free trial with full feature access (no credit card required). There's no perpetual free tier. Paid plans start at $59/user/month on annual Email Volume billing. Jason AI add-on starts at $300/mo per agent - separate from human seats.
What is Jason AI and how much does it cost?
+
Jason AI is Reply.io's autonomous AI SDR agent - handles inbound reply management, meeting scheduling, contextual follow-ups, and qualification. The most mature production-ready AI SDR product in the category. Pricing : $500/mo base per agent, scaling to $800-$1,000/mo for multi-inbox setups + advanced workflows + 500+ conversations/mo. Most teams deploy 1-3 agents alongside 5-15 human reps. Typically replaces offshore SDR services ($3-5K/mo per offshore rep) at materially lower cost.
How many channels does Reply.io support?
+
Five : email + LinkedIn + voice (native dialer) + SMS + WhatsApp - all in one cadence builder. This is the broadest channel coverage in the sales-engagement category in 2026. Closest competitor (Mailshake Sales Engagement at $99/seat) has 4 channels. For teams running true multichannel touchpoint orchestration, Reply.io removes 2-3 separate subscriptions.
Why is Reply.io more expensive than Instantly or Saleshandy?
+
Reply.io is per-seat at $59-$99/user/mo annual. Instantly + Saleshandy use unlimited-mailbox models - Instantly Hypergrowth at $77/mo handles 10× the email volume Reply.io ships for the same price. For pure cold-email-at-scale economics, Instantly + Saleshandy win decisively. Reply.io's premium pays for : (1) Jason AI SDR maturity, (2) 5-channel breadth (email + LinkedIn + voice + SMS + WhatsApp), (3) best-in-class Salesforce sync. If you need AI SDRs + multichannel + CRM depth, Reply.io. If you need cold email volume, Instantly/Saleshandy.
How does Reply.io compare to Outreach + Salesloft?
+
All three target SDR teams on CRM-led workflows. Outreach ($110+/seat) and Salesloft ($125+/seat) are enterprise-first with deep customization + 6-12 month rollouts. Reply.io ($59-$99/seat annual) is mid-market with faster deployment + more channels. Reply.io's Jason AI is more mature than Outreach's AI features as of 2026. For 5-50 SDR teams, Reply.io is usually the better fit ; for 100+ SDR enterprise rollouts, Outreach still wins.
What's the cheapest Reply.io + Derrick combo?
+
Pair Reply.io Email Volume ($59/user/mo annual) with Derrick (20 EUR/mo) - Derrick handles no-install enrichment (web app, Sheets, Claude, API), Reply.io handles cold email + light LinkedIn. For multichannel + AI, upgrade Reply.io to Multichannel ($99) + Jason AI ($300), and add Derrick at 20 EUR/mo for the data layer. For cold-email-only without AI, swap Reply.io for Saleshandy Outreach Starter ($23 annual) plus Derrick at 20 EUR/mo - 95% cheaper but no AI agents.
Part 8 / 908
Keep exploring
Other Cold Email pricing breakdowns
Comparing options? These are the other cold email tools we've torn down at the same depth - real per-credit cost, hidden fees, plan calculators.
Pricing analysis 
