Free
$0 $0 monthly
- CreditsFree/yr
- Min seats1
- Limited free tier for evaluation
- Email finder + verifier
- Basic sequencer access
- No credit card required
Free tier capabilities limited - meant for evaluating sequencer UX before commit.
Updated
Pricing analysis Reply.io Pricing 2026: Real Cost (Per-Seat + Jason AI Add-on) vs Listed $59 Plans
Reply.io ships 2 main tiers ($59 Email Volume, $99 Multichannel) per-user + agency custom. The Jason AI SDR add-on is the platform's biggest differentiator - $300+/mo per AI agent, replacing offshore SDRs at $3-5K/mo. 5 channels bundled (email + LinkedIn + voice + SMS + WhatsApp). Below : tier breakdown + 4 hidden cost triggers.
Pick Reply.io if
- You're adopting AI SDR workflows - Jason AI is the most mature production-ready AI SDR product in the category
- You run multichannel outreach (email + LinkedIn + voice + SMS + WhatsApp) in one stack - broadest channel coverage available
Skip if
- You run pure cold email at scale - Instantly/Smartlead/Saleshandy win on per-mailbox economics
- You need the most advanced LinkedIn automation - Closely/Heyreach are dedicated LinkedIn-first
Reply.io's pricing plans
Reply.io ships 6 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
Email Volume
$49/user/mo annual ($588/year) $59/user/mo monthly monthly
- Credits12K active contacts/yr
- Min seats1
- 1,000 active contacts (sequenced)
- Was $79/$59 in 2024 - DROPPED $20/seat in 2026
- Email sequencer + warmup
- Annual saves $10/seat/mo
PRICE DROPPED $79 → $59 monthly (-25%) AND $59 → $49 annual (-17%) in 2026. Email-only workflows.
Multichannel
$89/user/mo annual $99/user/mo monthly monthly
- Credits12K contacts/yr
- Min seats1
- All Email Volume + LinkedIn + WhatsApp + Calls + SMS
- Was $129/$99 in 2024 - DROPPED to $99/$89
- 5-channel native sequencing
- Most popular tier
PRICE DROPPED $129 → $99 monthly (-23%) AND $99 → $89 annual (-10%) in 2026. Add-ons sold separately (LinkedIn $69/mo per account, Calls/SMS $29/mo).
Agency
Annual on request ~$166/mo base (custom multi-seat) monthly
- CreditsCustom/yr
- Min seats1
- Agency multi-client management
- White-label option
- Custom seat pricing at volume
- Dedicated support
Annual baseline ~$166/mo. Targets lead-gen agencies managing 5+ clients.
Jason AI (AI SDR add-on)
Annual on request $500-$5,000/mo per agent monthly
- Credits12 months/yr
- Min seats1
- 1K contacts: $500/mo annual / $800/mo monthly
- 5K contacts: $1,500/mo annual / $2,500/mo monthly
- 10K contacts: $3,000/mo annual / $5,000/mo monthly
- AI SDR : autonomous prospecting + replies
Jason AI ENTRY UPDATED 2026 : floor is $500/mo annual (was '$300+' in 2024 - undersold). Scales with contact volume. Most expensive AI SDR in category.
Add-ons (per account/month)
Variable Variable monthly
- CreditsVariable/yr
- Min seats1
- LinkedIn Automation: $69/account/mo
- Calls & SMS: $29/account/mo
- Email Verification from $20/mo
- Extra Data Credits ~$39/5K
Reply.io NEW 2026 add-on pricing - features previously bundled now sold à la carte. Multichannel base + LinkedIn $69 + Calls/SMS $29 = $197/mo true cost for full stack.
Why these tiers exist - full plan breakdown
Reply.io pricing tiers - verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free | $0 | Evaluation / testing | Limited evaluation · Limited free tier for evaluation · Email finder + verifier |
| Email Volume | $59/user/mo monthly ($49/user/mo annual ($588/year)) | 1,000 active contacts (sequenced) | 1,000 active contacts + 5K mailbox capacity · 1,000 active contacts (sequenced) · Was $79/$59 in 2024 - DROPPED $20/seat in 2026 |
| Multichannel | $99/user/mo monthly ($89/user/mo annual) | All Email Volume + LinkedIn + WhatsApp + Calls + SMS | 1,000 contacts + 5 channels · All Email Volume + LinkedIn + WhatsApp + Calls + SMS · Was $129/$99 in 2024 - DROPPED to $99/$89 |
| Agency | ~$166/mo base (custom multi-seat) | Agency multi-client management | Custom multi-client · Agency multi-client management · White-label option |
| Jason AI (AI SDR add-on) | $500-$5,000/mo per agent | 1K contacts: $500/mo annual / $800/mo monthly | Scales with contacts/mo · 1K contacts: $500/mo annual / $800/mo monthly · 5K contacts: $1,500/mo annual / $2,500/mo monthly |
| Add-ons (per account/month) | Variable | LinkedIn Automation: $69/account/mo | Per-feature pricing · LinkedIn Automation: $69/account/mo · Calls & SMS: $29/account/mo |
How Reply.io credits work
Reply.io bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Email send -
LinkedIn touchpoint 1 LinkedIn slot
Voice dialer (per minute) $0.02-$0.10
SMS send (per message) $0.05-$0.15
WhatsApp message $0.02-$0.05
Jason AI conversation Counted toward AI tier
Read the full credit-system breakdown
Reply.io bills per-user (seat-based) + Jason AI agents as separate add-ons. What matters in practice :
- Per-seat human pricing. $59 Email Volume / $99 Multichannel (annual). 10-rep team on Multichannel = $990/mo for human seats alone.
- Jason AI add-on pricing scales with usage. $500/mo base per agent for light configurations. Multi-inbox + advanced workflows + 500+ conversations/mo push individual agents to $800-$1,000/mo.
- Voice/dialer minutes billed separately. Sales-quoted per-minute rates. Outbound calling at scale adds $50-$200/mo per rep on top.
- SMS + WhatsApp messages billed per-message. $0.05-$0.15/SMS, $0.02-$0.05/WhatsApp. Hot lead engagement adds material cost at scale.
- LinkedIn seat slot consumed. 1 connected LinkedIn account = 1 seat slot. Multi-LinkedIn agencies need multiple seats.
Reply.io vs alternatives
How Reply.io stacks against Derrick, Hunter, and the other tools we benchmarked.
Reply.io vs apollo
Compare side-by-side →
Reply.io vs Lemlist
Compare side-by-side →Reply.io vs Instantly
Compare side-by-side →Detailed comparison + cost-per-action breakdown
Real cost math for a 5-rep multichannel team (annual billing) :
| Setup | 5 seats | + 1 Jason AI | + Voice + SMS (light) | Total monthly |
|---|---|---|---|---|
| Reply.io Multichannel | $495 | +$300 | +$100 | $895 |
| Reply.io Multichannel + 3 AI | $495 | +$900 | +$100 | $1,495 |
| Mailshake Sales Engagement | $495 | (no AI SDR) | +$100 | $595 |
| Instantly Hypergrowth | $77 (unlimited mailboxes) | (no AI SDR) | - | $77 |
| Derrick + Saleshandy | $33 | - | - | $33 |
Reply.io's premium ($895-$1,495/mo for 5-rep multichannel + AI) pays for : (1) AI SDR maturity, (2) 5-channel breadth, (3) Salesforce sync depth. For pure cold-email-at-scale economics, Saleshandy + Derrick at $33/mo is 96% cheaper but doesn't ship AI agents or multichannel orchestration.
What's included in every Reply.io plan
Across Reply.io's paid tiers, you get :
- 5-channel cadences - email + LinkedIn + voice (native dialer) + SMS + WhatsApp. Broadest channel coverage in the sales-engagement category.
- Best-in-class Salesforce + HubSpot sync - bidirectional, handles custom objects + multi-pick lists + lead-to-account matching at scale. Newer competitors (Instantly, Apollo) have known sync issues.
- Jason AI SDR add-on ($500-$5,000/mo per agent (Jason AI)) - autonomous AI for inbound reply management + meeting scheduling + contextual follow-ups. Most mature AI SDR product available.
- A/B testing + advanced reporting - multichannel attribution + cadence optimization.
- Native dialer with click-to-call (Multichannel+) - outbound calling integrated with cadences + Salesforce sync.
- White-label option (Agency tier) - multi-client agency operations.
What's not as strong as competitors : per-mailbox economics for cold-email-at-scale (Instantly + Smartlead + Saleshandy win on unlimited-mailbox models), LinkedIn automation depth (Closely + Heyreach are dedicated LinkedIn-first).
Should you buy Reply.io? Our verdict
Pick Reply.io if…
- You're adopting AI SDR workflows - Jason AI is the most mature production-ready AI SDR product in the category
- You run multichannel outreach (email + LinkedIn + voice + SMS + WhatsApp) in one stack - broadest channel coverage available
- Your sales motion is CRM-led and Salesforce/HubSpot integration depth matters
Skip Reply.io if…
- You run pure cold email at scale - Instantly/Smartlead/Saleshandy win on per-mailbox economics
- You need the most advanced LinkedIn automation - Closely/Heyreach are dedicated LinkedIn-first
- You're cost-sensitive - per-seat + AI add-ons compound fast ($99/seat × 10 reps + $300 AI = $1,290/mo for a mid-size team)
Pick Derrick instead if…
- You only need the data layer - Derrick ($10/mo) + Reply.io Email Volume ($59 annual) = $69 total stack
- Your pipeline lives in Google Sheets and you want Sheet-native enrichment
- You want unlimited rows enriched without per-seat costs or AI agent fees
Reply.io is the right tool for teams adopting AI SDR workflows + multichannel outreach in one stack. The Jason AI add-on is the most mature production-ready AI SDR product in the category - replacing offshore SDR services at $300-$1,000/mo per AI agent versus $3-5K/mo per offshore rep. The 5-channel breadth (email + LinkedIn + voice + SMS + WhatsApp) is unmatched in sales-engagement platforms.
The platform fails versus newer cold-email-at-scale tools on per-mailbox economics ($99/seat × 10 reps = $990/mo vs Instantly Hypergrowth at $77/mo for 10× the email volume) and versus LinkedIn-first tools on LinkedIn automation depth (Closely + Heyreach are dedicated). For pure cold-email economics without AI, Reply.io is the wrong fit.
For Sheet-native data alongside Reply.io, pair Derrick ($10/mo) with Reply.io Email Volume ($59 annual) for a $69/mo total stack. For teams that don't need AI SDRs or multichannel breadth, Saleshandy + Derrick at $33/mo total covers the same cold-email use case at 96% lower cost.
FAQ - Common questions about Reply.io pricing
How much does Reply.io cost?
Reply.io has 2 main per-user tiers + AI add-ons : Email Volume ($79/user monthly, $59 annual - 1K contacts, email + light LinkedIn), Multichannel ($129/user monthly, $99 annual - 30K contacts + 5 channels), Agency tier (custom, ~$75-$85/seat at 10+ seats), and the Jason AI SDR add-on at $500-$5,000/mo per agent (Jason AI). Total stack for 5-rep team + 1 AI agent = ~$895/mo.
Is Reply.io free?
Reply.io offers a 14-day free trial with full feature access (no credit card required). There's no perpetual free tier. Paid plans start at $59/user/month on annual Email Volume billing. Jason AI add-on starts at $300/mo per agent - separate from human seats.
What is Jason AI and how much does it cost?
Jason AI is Reply.io's autonomous AI SDR agent - handles inbound reply management, meeting scheduling, contextual follow-ups, and qualification. The most mature production-ready AI SDR product in the category. Pricing : $500/mo base per agent, scaling to $800-$1,000/mo for multi-inbox setups + advanced workflows + 500+ conversations/mo. Most teams deploy 1-3 agents alongside 5-15 human reps. Typically replaces offshore SDR services ($3-5K/mo per offshore rep) at materially lower cost.
How many channels does Reply.io support?
Five : email + LinkedIn + voice (native dialer) + SMS + WhatsApp - all in one cadence builder. This is the broadest channel coverage in the sales-engagement category in 2026. Closest competitor (Mailshake Sales Engagement at $99/seat) has 4 channels. For teams running true multichannel touchpoint orchestration, Reply.io removes 2-3 separate subscriptions.
Why is Reply.io more expensive than Instantly or Saleshandy?
Reply.io is per-seat at $59-$99/user/mo annual. Instantly + Saleshandy use unlimited-mailbox models - Instantly Hypergrowth at $77/mo handles 10× the email volume Reply.io ships for the same price. For pure cold-email-at-scale economics, Instantly + Saleshandy win decisively. Reply.io's premium pays for : (1) Jason AI SDR maturity, (2) 5-channel breadth (email + LinkedIn + voice + SMS + WhatsApp), (3) best-in-class Salesforce sync. If you need AI SDRs + multichannel + CRM depth, Reply.io. If you need cold email volume, Instantly/Saleshandy.
How does Reply.io compare to Outreach + Salesloft?
All three target SDR teams on CRM-led workflows. Outreach ($110+/seat) and Salesloft ($125+/seat) are enterprise-first with deep customization + 6-12 month rollouts. Reply.io ($59-$99/seat annual) is mid-market with faster deployment + more channels. Reply.io's Jason AI is more mature than Outreach's AI features as of 2026. For 5-50 SDR teams, Reply.io is usually the better fit ; for 100+ SDR enterprise rollouts, Outreach still wins.
What's the cheapest Reply.io + Derrick combo?
Pair Reply.io Email Volume ($59/user/mo annual) with Derrick ($10/mo) for a $69/mo total stack - Derrick handles Sheet-native enrichment, Reply.io handles cold email + light LinkedIn. For multichannel + AI, upgrade Reply.io to Multichannel ($99) + Jason AI ($300) + Derrick ($10) = $409/mo total. For cold-email-only without AI, swap Reply.io for Saleshandy Outreach Starter ($23 annual) + Derrick ($10) = $33/mo total - 96% cheaper but no AI agents.
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