Updated
Pricing analysis

Woodpecker Pricing: Plans, Costs & Pricing Guide [2026]

Woodpecker 2026 - usage-based slider pricing with a clear €35/mo entry plan (500 contacted prospects, monthly billing) or €23/mo annual (33% off). Base bundle includes 16K emails/mo, 4K stored prospects, 4 warm-ups, 400 Lead Finder credits/mo, unlimited team + email accounts. Slider scales linearly with prospect volume (€7/100 monthly, ~€4.70/100 annual). Add-ons à la carte: LinkedIn outreach €29/mo per account, extra warmups €5/mo, Maildoso/Mailforge mailboxes €4/mo, Google/MS mailboxes €6/mo, integrations & API €20/mo, agency panel €27/mo per active client.

Pick woodpecker if
  • You want battle-tested veteran cold email tool (Polish-built, founded 2015)
  • Your motion is sequence-heavy (usage-based per-prospect = cheaper than per-email)
Skip if
  • You need bundled warm-up — Smartlead/Instantly include free, Woodpecker requires add-on
  • You need bundled email finder — Smartlead bundles, Woodpecker requires separate stack
Price transparency 8/10
Value at small team 7/10
Hidden costs Medium
Woodpecker vs Derrick · price for the same credit volume
Heads up - Derrick is a data layer, not a sequencer. It enriches contacts (email, mobile, company, signals) directly inside Google Sheets. If you also need cold-email sequencing, dialer or CRM workflow, you'll keep your existing stack (La Growth Machine, Lemlist…) - Derrick replaces only the data-enrichment line of your Woodpecker bill.

Slide to pick a monthly credit need. We pick the cheapest plan on each side that covers it.

Credits needed per month 5,000 credits
500 10k 20k 30k 40k 50k+
Woodpecker
— plan $—/mo — /year
— plan $—/mo — /year
Switching to Derrick saves you $— per year
Try Derrick free → ★ 4.5/5 on G2 · 254 upvotes on Product Hunt · 31,000+ B2B sales teams

Woodpecker's pricing plans

Woodpecker ships 4 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.

Entry (annual)

€23/mo (annual ≈ 33% off) €35/mo monthly
  • Credits6,000 contacted prospects/yr
  • Min seats1
  • 500 contacted prospects/mo (€7/100 monthly, ~€4.70/100 annual)
  • 16K emails/mo · 4K stored prospects · 4 warm-ups
  • 400 Lead Finder credits/mo included
  • Unlimited team members + email accounts
  • Catch-all email verification included
Annual commitment locks the 33% discount. Switching to monthly billing bumps the entry plan to €35/mo at the same volume — €140/year more.

Scale (slider)

€47-€1,175/mo (annual) €70-€1,750/mo monthly
  • Credits12K-300K contacted prospects/yr
  • Min seats1
  • Linear slider scales prospects above the 500-floor
  • Same per-prospect rate at every volume (€7/100 monthly, ~€4.70/100 annual)
  • All base-bundle inclusions stay the same (emails, stored, warm-ups, team)
  • 1K → €70/mo · 5K → €350/mo · 25K → €1,750/mo (monthly billing)
Slider is linear with NO volume break — high-volume teams pay the same per-prospect rate as a 500-prospect user. No tiered discount above the annual 33% baseline.

Add-ons (à la carte)

Variable Variable monthly
  • Creditsn/a/yr
  • Min seats1
  • LinkedIn outreach: €29/mo per connected account
  • Extra warm-ups beyond the 4 included: €5/mo each
  • Maildoso/Mailforge mailboxes: €4/mo each
  • Google/Microsoft mailboxes: €6/mo each
  • Integrations & API access: €20/mo
  • Agency panel: €27/mo per active client
Granular add-on pricing means low base entry but unpredictable monthly bills. A 3-rep LinkedIn motion adds €87/mo on top of the slider; agencies layer the panel × N clients.

Agency / Enterprise

Custom Custom monthly
  • Credits300K+/yr
  • Min seats1
  • Custom volume discounts above the standard slider ceiling
  • Agency panel typically bundled at scale
  • Dedicated support & SLAs available
  • Custom integrations & MSA terms
Quote-only above ~25K prospects/mo or 10+ agency clients. Slider ceiling and agency discount structure not publicly disclosed — expect 4-6 week procurement cycle.
Why these tiers exist - full plan breakdown

Woodpecker pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:

PlanPriceBest forLimits / Inclusions
Usage-based (monthly) $4 per 100 contacted prospects ($0.01 per 100 contacted prospects (-99% on annual)) Pure usage-based : $4/100 contacted prospects monthly, $0.01/100 annually Variable — pay per actual usage · Pure usage-based : $4/100 contacted prospects monthly, $0.01/100 annually · Old tier names (Starter $24 / Team Pro $59 / Sales $129) ELIMINATED in 2026
Add-ons (à la carte) Variable LinkedIn account: $29/month each Per-feature pricing · LinkedIn account: $29/month each · Extra warmup: $5/month each
Agency / Enterprise Custom Agency multi-client management Custom volumes · Agency multi-client management · Custom contacted prospect volumes

How Woodpecker credits work

Woodpecker bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.

Contacted prospect (usage-based) Per-prospect billing
Email send Unlimited within prospect cap
Email warm-up Add-on available
Multi-channel Not natively bundled
CRM integrations Included Sales+
Phone reveals Not available
Read the full credit-system breakdown

How Woodpecker charges per action - the credit table buyers should memorise before signing :

ActionCredits / cost
Contacted prospect (usage-based)Per-prospect billing
Email sendUnlimited within prospect cap ✅
Email warm-upAdd-on available ⚠️
Multi-channelNot natively bundled ⚠️
CRM integrationsIncluded Sales+ ✅
Phone revealsNot available ⚠️

The ✅ markers are bundled / free. The ⚠️ markers are the line items that compound the bill - watch these closely when sizing your plan.

Hidden costs to know before buying Woodpecker

Things Woodpecker's pricing page doesn't put in big type.

Usage-based on contacted PROSPECTS (not emails sent)

Unusual billing model : you pay per UNIQUE contacted prospect, not per email sent. Send 10 emails to same prospect = 1 charge. For sequence-heavy outbound, mathematically attractive. For one-touch broad blasts, less so.

Polish-built veteran (founded 2015)

Woodpecker is Polish-built — one of older established cold email tools. Mature feature set + active EU user community. For risk-averse buyers wanting battle-tested tool over newer entrants (Smartlead, Instantly), Woodpecker delivers.

Warm-up NOT bundled (vs Smartlead/Instantly)

Woodpecker requires separate warm-up add-on or external tool. Smartlead/Instantly include unlimited warm-up free. For deliverability-focused teams, Woodpecker stack += $30-60/mo external warm-up.

NO email finder bundled

Woodpecker = sender only. For email finding, pair with Hunter/Findymail/Snov ($29-99/mo extra). vs all-in-one tools (Smartlead bundles finder, Lemlist, Snov.io), Woodpecker requires more stack pieces.

Limited AI features vs newer entrants

Woodpecker has basic personalization but lacks deep AI features (Smart Sequences, AI icebreakers, sentiment analysis) of newer entrants (SalesRobot, Zopto Pro). For AI-first motion, less competitive.

Read the full hidden-costs analysis

Every Woodpecker buyer eventually trips over the same line items. We've mapped the 5 we see most often :

Usage-based on contacted PROSPECTS (not emails sent)

Unusual billing model : you pay per UNIQUE contacted prospect, not per email sent. Send 10 emails to same prospect = 1 charge. For sequence-heavy outbound, mathematically attractive. For one-touch broad blasts, less so.

Polish-built veteran (founded 2015)

Woodpecker is Polish-built — one of older established cold email tools. Mature feature set + active EU user community. For risk-averse buyers wanting battle-tested tool over newer entrants (Smartlead, Instantly), Woodpecker delivers.

Warm-up NOT bundled (vs Smartlead/Instantly)

Woodpecker requires separate warm-up add-on or external tool. Smartlead/Instantly include unlimited warm-up free. For deliverability-focused teams, Woodpecker stack += $30-60/mo external warm-up.

NO email finder bundled

Woodpecker = sender only. For email finding, pair with Hunter/Findymail/Snov ($29-99/mo extra). vs all-in-one tools (Smartlead bundles finder, Lemlist, Snov.io), Woodpecker requires more stack pieces.

Limited AI features vs newer entrants

Woodpecker has basic personalization but lacks deep AI features (Smart Sequences, AI icebreakers, sentiment analysis) of newer entrants (SalesRobot, Zopto Pro). For AI-first motion, less competitive.

Woodpecker vs alternatives

How Woodpecker stacks against Derrick, Hunter, and the other tools we benchmarked.

See all woodpecker alternatives, ranked →
Detailed comparison + cost-per-action breakdown

Side-by-side : Woodpecker tier pricing against Derrick - the cost-per-credit math at the volumes buyers actually run :

PlanMonthly priceCredits / month
Starter$24/mo500
Team Pro$59/mo2,000
Sales low$129/mo5,000
Sales high$199/mo10,000
Agency/Enterprise$1000/mo50,000
Derrick FreeFree100
Derrick Starter$10/mo2,000
Derrick Growth$29/mo10,000
Derrick Scale$99/mo50,000

The cleanest way to read this : pick your monthly volume, then compare what each vendor charges to deliver it. Derrick's flat-rate ladder usually wins below 50K credits ; volume-tiered tools win above that ceiling.

What's included in every Woodpecker plan

Features bundled into Woodpecker's plans - synthesised from the highlights of every published tier :

  • 500 contacted prospects/month
  • Email automation + sequencer
  • 1 email inbox
  • Basic analytics
  • Per-user cold email automation
  • Advanced sequencing
  • Multiple inboxes per user
  • Team analytics
  • Higher contacted prospect volumes
  • Multiple users + inboxes
  • Advanced workflows
  • CRM integrations (Salesforce, HubSpot)

Not every feature ships in every tier - confirm against the plan card above before you commit.

Should you buy Woodpecker? Our verdict

Pick woodpecker if…

  • You want battle-tested veteran cold email tool (Polish-built, founded 2015)
  • Your motion is sequence-heavy (usage-based per-prospect = cheaper than per-email)
  • You're EU team preferring local vendor + GDPR-defensible posture

Skip woodpecker if…

  • You need bundled warm-up — Smartlead/Instantly include free, Woodpecker requires add-on
  • You need bundled email finder — Smartlead bundles, Woodpecker requires separate stack
  • You need cutting-edge AI features — newer entrants more mature

Pick Derrick instead if…

  • You need to enrich lead lists in Google Sheets before Woodpecker campaigns — $10/mo flat
  • You want phone + email + tech alongside cold email automation
  • Your team works in Sheets and wants the data layer there
Try Derrick free →

Woodpecker earns its place when :
- You want battle-tested veteran cold email tool (Polish-built, founded 2015)
- Your motion is sequence-heavy (usage-based per-prospect = cheaper than per-email)
- You're EU team preferring local vendor + GDPR-defensible posture

It doesn't earn its place when :
- You need bundled warm-up — Smartlead/Instantly include free, Woodpecker requires add-on
- You need bundled email finder — Smartlead bundles, Woodpecker requires separate stack
- You need cutting-edge AI features — newer entrants more mature

Why teams pick Derrick instead :
- You need to enrich lead lists in Google Sheets before Woodpecker campaigns — $10/mo flat
- You want phone + email + tech alongside cold email automation
- Your team works in Sheets and wants the data layer there