B2B Enrichment (Legacy / Now HubSpot Breeze) Clearbit Review: Is It Still Worth It in 2026?
The original Clearbit was the gold-standard B2B enrichment API for nearly a decade - 4.4/5 across 629+ G2 reviews. HubSpot acquired it in November 2023 and has fully retired the standalone product. As of 2026, 'Clearbit' the platform no longer exists; it's been folded into HubSpot under the Breeze Intelligence brand. If you're a non-HubSpot customer reading this in 2026, Clearbit is no longer accessible - your alternatives are Apollo, Cognism, ZoomInfo or Derrick.
- You're an existing Clearbit customer evaluating Breeze migration
- You're researching the platform's historical positioning vs current alternatives
- You're already on HubSpot Pro or Enterprise (use Breeze, not standalone Clearbit)
- You're a new buyer in 2026 - Clearbit no longer exists as a standalone product
- You're not on HubSpot - Apollo, Cognism, ZoomInfo or Derrick are your real options
- You need Clearbit Reveal-style anonymous-visitor deanonymization (now bundled into HubSpot Breeze)
What is Clearbit?
Clearbit was the B2B firmographic + contact enrichment platform founded by Alex MacCaw and Matt Sornson in 2015 in San Francisco. For nearly a decade it was the canonical enrichment API for B2B SaaS companies - its data quality on US/UK firmographic and contact records was unmatched, and its developer-friendly API made it the default integration for marketing automation and CRM enrichment workflows.
In November 2023, HubSpot acquired Clearbit for an undisclosed amount (rumored $200-300M). Throughout 2024 the standalone product was sunset; by mid-2025 the Clearbit API was discontinued for new customers, and existing customers migrated to Breeze Intelligence inside the HubSpot Customer Platform. As of 2026, Clearbit no longer exists as a standalone product. This review is maintained for historical reference and to help legacy customers understand their migration options.
clearbit Plans & Pricing
Clearbit's standalone pricing model has been discontinued. Historical data: Clearbit Reveal cost $12K-$50K/yr; Clearbit Enrichment ran $99-$999/mo for self-serve plus custom enterprise. All current Clearbit functionality is now sold under the Breeze Intelligence + HubSpot Customer Platform model - see <a href='/tools/breeze-intelligence-review'>Breeze Intelligence pricing</a>.
| Plan | Price | Best for | Key limits |
|---|---|---|---|
| Standalone Clearbit | Discontinued | No longer available to new customers | Migrate to Breeze Intelligence inside HubSpot |
| Breeze 100 credits/mo | $45/mo + HubSpot sub | Light enrichment workflows | Requires HubSpot Starter ($15+/mo). Credits expire monthly |
| Breeze 1,000 credits/mo | ~$150/mo + HubSpot Pro | Active mid-market workflows | Best per-credit rate; pairs with Marketing Hub Pro |
| Breeze 10,000 credits/mo | Custom (~$600-1,000/mo) | Mid-market / enterprise | Pro/Enterprise Hub usually required for full feature set |
| HubSpot Customer Platform | $15-3,600+/mo (mandatory) | Required base subscription | No standalone Breeze sales - HubSpot tier gates Breeze features |
Hidden costs to know about
The biggest hidden cost of 'using Clearbit' in 2026 is that you can't - you have to buy HubSpot. Real total cost for a mid-market team that needs Clearbit-equivalent functionality lands at $12K-$65K+/yr (HubSpot Pro + Breeze 1K credits is ~$12K/yr; mid-market Galadon analysis averaged $64,680/yr all-in). For non-HubSpot buyers, this represents a 5-10x cost increase vs the original Clearbit standalone pricing.
Is Clearbit (now Breeze) fair value?
If you were already on HubSpot Pro or Enterprise, the migration to Breeze is mostly transparent and the data quality remains best-in-class for US/EU coverage. If you weren't on HubSpot, the acquisition was effectively a price hike - the standalone product is gone, the new bundled cost is significantly higher, and the credit-expiry model punishes inconsistent usage. Non-HubSpot teams should evaluate Apollo (free + paid), Cognism (GDPR-clean EMEA) or Derrick (in-Sheet) as standalone alternatives.
clearbit Pros & Cons - Summary That Actually Helps You Decide
Based on 629+ historical G2 reviews of Clearbit (4.4/5), HubSpot's 2024-2025 migration documentation, and 2026 analysis from Marketbetter, Galadon and Cognism on the post-acquisition state.
Best-in-class US/UK/EU firmographic data (historical)
For nearly a decade, Clearbit set the bar for B2B firmographic + technographic data quality in Western markets. Coverage of mid-market and enterprise SaaS targets was excellent, and accuracy on contact emails and titles was among the highest in the category. The data foundation persists inside Breeze.
Developer-friendly API (legacy)
Clearbit's REST API was widely cited as the most ergonomic in the B2B data category. Engineering teams loved the documentation, the rate-limit transparency, and the bulk-enrichment endpoints. The API still works inside HubSpot Workflows but is no longer accessible standalone.
Reveal anonymous-visitor deanonymization
Clearbit Reveal was the original product to deanonymize website visitors at the company level - telling you which firms were on your site even without form-fills. This functionality is now bundled into Breeze as 'buyer intent' inside HubSpot.
Smooth migration for HubSpot-native customers
Customers already running HubSpot Marketing/Sales Hub experienced a relatively painless migration. Workflows, lists and enrichment policies mostly transferred 1:1, and the bundled credit pool simplified billing for multi-feature usage.
Standalone product is gone - HubSpot lock-in
The fundamental problem in 2026: there is no Clearbit you can buy. The standalone API was discontinued. New customers must purchase HubSpot Customer Platform + Breeze together. For any team on Salesforce, Pipedrive or any non-HubSpot CRM, Clearbit is unreachable.
Effective price increase for non-HubSpot buyers
Original Clearbit standalone pricing was $99-$999/mo for self-serve enrichment plans. Equivalent functionality in 2026 requires HubSpot Pro ($800/mo) + Breeze credits ($150-$1,000/mo) - a 5-10x cost increase for non-HubSpot teams. The acquisition was largely an exit for Clearbit shareholders, not a value-add for legacy customers.
Credit-expiry model wastes budget
Breeze inherited a 30-day no-rollover credit expiry model. Bursty enrichment usage (heavy month, light month, heavy month) wastes provisioned credits. Several customers report unexpected overage charges since the June 2025 HubSpot Credits migration.
Data quality drops outside US/UK/EU
Coverage on Asian, LATAM, African and Eastern European companies remains noticeably weaker than Western. International teams routinely supplement with Cognism (strong EMEA + GDPR-clean) or local data sources.
Clearbit vs Derrick - Side by Side
We're biased - Derrick is our product. So this table is the version we'd want our prospects to see before they sign elsewhere.
| ClearbitB2B Enrichment (Legacy / Now HubSpot Breeze) | DerrickGoogle Sheets add-on | |
|---|---|---|
| Pricing entry | Discontinued standalone | Free forever |
| Tool category | B2B enrichment API (now HubSpot-only) | In-Sheet enrichment |
| Standalone option | No (HubSpot required) | Standalone - works in any sheet |
| Where it lives | Inside HubSpot CRM only | Inside Google Sheets directly |
| Setup time | 1-2 weeks (HubSpot setup + workflows) | 30 seconds |
| Geographic coverage | US/UK/EU strong, weaker elsewhere | Global coverage including EMEA + APAC |
| Future of the product | Folded into HubSpot Breeze | Independent, actively developed |
Should You Use Clearbit?
A short, opinionated guide. We'll tell you when Clearbit is the right pick - and when it isn't.
Top Clearbit Alternatives
Tools we'd recommend instead, depending on your stack and budget. Derrick first because it's the only one that lives where you actually prospect.
| Tool | Best for | Starting price | Why we recommend it | |
|---|---|---|---|---|
| D Derrick Recommended | In-Sheet enrichment, no CRM lock-in | Free | Works in Google Sheets, no HubSpot required, no credit expiry. Best free entry point for non-HubSpot teams | → |
| Breeze Intelligence | Official Clearbit successor (HubSpot-native) | $45/mo + HubSpot sub | The only direct migration path. Same data foundation, now bundled with HubSpot | → |
 Apollo | Contact data + outbound combined | $0-119/user/mo | Free tier covers solo use; 275M+ contacts, sequencing, dialer included. Independent of any CRM | → |
 ZoomInfo | Largest US contact DB | $15K-30K+/yr | Stronger US contact + intent data than Clearbit, but enterprise-only pricing | → |
 Cognism | GDPR-clean EMEA enrichment | Custom (~$1.5K/seat/yr) | Best EMEA + UK contact data with phone-verified records. CRM-agnostic | → |
Head-to-head: Clearbit vs 1 competitor
vs Clearbit vs Breeze
Compare side-by-side → vs Clearbit vs Apollo
Compare side-by-side → vs Clearbit vs ZoomInfo
Compare side-by-side →Three-way: Clearbit vs 2 competitors
Frequently Asked Questions
Quick answers to the questions buyers ask us most often about Clearbit.
Does Clearbit still exist in 2026?
How do I migrate from Clearbit to Breeze?
How much does Clearbit cost in 2026?
What is the best Clearbit alternative for non-HubSpot teams?
Was the HubSpot acquisition good for Clearbit customers?
Can I still use the Clearbit API?
Does Clearbit (Breeze) include phone numbers?
Clearbit/Breeze vs Derrick - what should I pick?
The Verdict on Clearbit
Clearbit earned its 'gold standard' reputation legitimately. For nearly a decade it was the most respected enrichment API in B2B SaaS, and its data quality on US/UK/EU records remains category-leading even after the HubSpot acquisition. The migration to Breeze Intelligence preserved the underlying data foundation, and HubSpot-native customers experienced a relatively smooth transition.
For everyone else, the acquisition was effectively the end of Clearbit. The standalone product is permanently retired. The new bundled cost (HubSpot + Breeze) represents a 5-10x price increase vs the original Clearbit standalone tier. The June 2025 credit-pool migration introduced unexpected overage charges. And the no-rollover monthly expiry punishes any team without perfectly predictable usage.
This page exists primarily as historical reference. If you're a new buyer in 2026 searching for 'Clearbit', what you actually want is one of: Breeze Intelligence (if you're on HubSpot), Apollo (if you want the closest standalone equivalent), Cognism (if you're EMEA-heavy), or Derrick for the free in-Sheet enrichment layer that fits any stack.
Switch from Clearbit to Derrick
- Lives inside Google Sheets - where your data already lives
- Free forever plan, 100 credits/month, no credit card
- Native LinkedIn + Sales Navigator import
- MCP-ready: Claude and ChatGPT can drive enrichment for you
Best Clearbit alternatives, ranked
10 picks compared by use case - Google Sheets native, Sales Nav export, deliverability, enterprise compliance.
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Clearbit's official successor inside HubSpot. Same data, new pricing model.
Read review → Best independent Clearbit alternative - free tier + 275M contacts + outbound.
Read review → Largest US contact DB; enterprise-only pricing and contracts.
Read review → GDPR-clean EMEA enrichment with phone-verified records. CRM-agnostic.
Read review →