Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Clearbit vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Clearbit vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Clearbit is a b2b firmographic + contact enrichment platform. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Clearbit) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Clearbit for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs Clearbit vs Derrick at a glance
Clearbit
- Starting price: Discontinued standalone - see Breeze ($45/mo)
- Free plan: No (legacy free tier discontinued)
- Founded: 2015 - acquired by HubSpot Nov 2023
- HQ: San Francisco, CA (legacy) - now Cambridge, MA (HubSpot HQ)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Clearbit
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets enrichment, unmatched simplicity
Cognism and Clearbit require external workflows or separate enrichment steps, which disrupt the native Google Sheets workflow and add time to setup. Derrick delivers 100% native Google Sheets enrichment with no CSV exports or complex config, staying inside Sheets for speed and simplicity. This translates to measurable gains like saving 5-10 hours per month per team by eliminating switching costs and manual validation, while delivering over 50 attributes per contact/organization directly in Sheets. For quick wins, Derrick’s free tier and reportable credits ensure you can test live without upfront commitments.
02 Real-time verification across all data sources for accuracy
Cognism and Clearbit both rely on external data sources and can struggle with real-time accuracy across diverse data points, leading to outdated or incomplete records. Derrick tackles this by delivering true real-time verification across all data sources directly inside Google Sheets, eliminating lag between data intake and validation. Teams gain measurable confidence, reducing invalid contact records by up to 20-30% and accelerating outreach velocity without leaving the worksheet. Derrick ensures continuous accuracy with 50+ enrichment attributes and live email validation for immediate, reliable prospect profiling.
03 Flexible, AI-powered enrichment without vendor lock-in
Cognism and Clearbit both constrain enrichment to fixed data sources, limiting flexibility and locking teams into a single vendor model. Derrick offers flexible, AI-powered enrichment that roots 100% in native Google Sheets, removing vendor lock-in and enabling seamless, multi-source augmentation. With AI capabilities (ChatGPT/Claude) and 50+ attributes per contact, Derrick delivers adaptable, on-demand enrichment without geographic or vendor constraints, saving time and reducing reliance on a single provider. In practice, teams can mix sources and fine-tune enrichment pipelines inside Sheets, preserving control and scalability.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Clearbit, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Clearbit does better
- Best-in-class US/UK/EU firmographic data (historical)
- Developer-friendly API (legacy)
- Reveal anonymous-visitor deanonymization
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Clearbit | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Discontinued standalone - see Breeze ($45/mo) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€540/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | No (legacy free tier discontinued) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Clearbit vs Derrick: full feature comparison
| Cognism | Derrick App | clearbit | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✕ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 45$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
B2B Enrichment (Legacy / Now HubSpot Breeze)
Cognism vs Clearbit vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with higher entry-level costs and heavy emphasis on data accuracy and compliance; exact tiers are detailed on the pricing page. See full pricing breakdown for all plans, inclusions, and enterprise options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Enrichment (Legacy / Now HubSpot Breeze) Clearbit
Discontinued standalone - see Breeze ($45/mo)
Best for: Existing HubSpot customers (use Breeze instead)
Clearbit offers scalable pricing with an entry-level tier and paid plans that scale by usage, plus a detailed pricing page for all features and limits-see full pricing breakdown for complete details.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Clearbit if…
- You specifically need existing hubspot customers (use breeze instead)
- Best-in-class US/UK/EU firmographic data (historical)
- Developer-friendly API (legacy)
- You're already invested in the Clearbit ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Clearbit
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Cognism main difference for teams?
+
Derrick and Cognism serve different team needs. Cognism excels as a dedicated B2B intelligence platform with strong intent signals and verified contact data, particularly in EMEA markets. Derrick, however, operates natively within Google Sheets, eliminating CSV exports and complex setup while offering AI-powered enrichment with Claude and ChatGPT integration. For teams already working in Sheets, Derrick saves five to ten hours monthly on manual data work. Cognism suits enterprise teams prioritizing premium data accuracy, while Derrick is ideal for agile teams wanting streamlined prospecting without additional platform overhead or steep learning curves.
Is Derrick a better alternative to Cognism?
+
Whether Derrick is a better alternative to Cognism depends on your specific needs. Cognism excels at verified contact data and intent signals, particularly for enterprise teams prioritizing data accuracy in EMEA markets. However, Derrick offers distinct advantages if you prefer working natively within Google Sheets without complex integrations, need rollover credits for budget flexibility, and want integrated AI tools for scoring and segmentation. Derrick also eliminates the need for LinkedIn Sales Navigator, saving significant annual costs. Choose Cognism for premium lead intelligence; choose Derrick for streamlined, cost-effective enrichment directly in your spreadsheets.
Derrick vs Cognism vs clearbit: which wins on data quality?
+
Data quality across these three platforms varies significantly by use case. Cognism excels in EMEA markets with verified contact data and strong compliance standards, while Clearbit delivers comprehensive company-level intelligence and technographic insights at scale. Derrick differentiates through real-time email validation ensuring superior deliverability, plus fifty enrichment attributes per contact combined with native AI scoring for data accuracy verification. For teams prioritizing verified contacts, Cognism leads; for company intelligence, Clearbit wins; for practical accuracy without complex setup, Derrick's Google Sheets-native approach with integrated validation offers the best balance of quality and usability.
How does Cognism compare to clearbit for pricing?
+
Cognism tends to price as a premium B2B intelligence platform, reflecting its strong data accuracy, GDPR/CCPA compliance, and enterprise-grade lead insights. Clearbit, by contrast, is typically positioned as a broad enrichment solution with scalable pricing that can rise quickly as you add data points and volume. For pricing comparisons, Cognism often offers higher-cost plans centered on data quality and coverage, while Clearbit emphasizes breadth of data and real-time enrichment but may incur steeper costs at scale. Derrick App, by comparison, is priced on credits with a free tier and focuses on native Google Sheets enrichment, AI scoring, and extensive integrations, offering a cost-efficient option for teams prioritizing speed, ease of use, and operational simplicity without a heavy upfront data-licensing price. If your priority is deep data accuracy and compliance, Cognism or Clearbit may fit; if you want seamless in-sheet prospecting and flexible credits, Derrick provides a distinct value proposition that can complement Cognism or Clearbit rather than replace them.
Are Cognism and clearbit better for enterprise pros?
+
Both Cognism and Clearbit excel at data accuracy and enterprise-grade intelligence, but they serve different needs. Cognism focuses on lead generation with strong EMEA coverage and intent signals, while Clearbit specializes in real-time API enrichment for existing records. However, neither offers the operational simplicity of Derrick App, which operates natively within Google Sheets without requiring complex integrations or CSV exports. For enterprise teams prioritizing both data quality and workflow efficiency, Derrick's rollover credits, integrated AI, and 50+ enrichment attributes provide comparable intelligence with significantly lower implementation friction and cost.
What pricing options exist for Derrick App vs Cognism and clearbit?
+
Pricing for Derrick App is straightforward and differs from Cognism and Clearbit in approach and scope. Derrick offers a free tier with 100 credits and no credit card required, plus paid plans: Small $9 for 4,000 credits, Medium $20 for 10,000 credits, Large $47.50 for 25,000 credits, and XL $175 for 100,000 credits, with monthly credit rollovers. Cognism and Clearbit typically position themselves as premium, scalable B2B data enrichment and prospecting platforms with pricing tiers that escalate quickly for enterprise-grade data, verification, and enrichment capabilities, and they emphasize integrated lead intelligence rather than automated prospecting within Sheets. Derrick’s native Google Sheets integration, 50+ enrichment attributes, real-time email validation, AI scoring and segmentation, and large-scale Zapier/Make/n8n compatibility provide a cost-efficient alternative for teams prioritizing in-Sheets workflows and flexible credit usage, while Cognism and Clearbit may suit teams needing broader data ecosystems and deeper enrichment beyond spreadsheet-centric workflows.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneclearbit vs Derrick - solo duel
Drop the third-party context and see how clearbit compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
