Apollo vs Cognism vs Derrick in short. Apollo: B2B sales intelligence and outreach. Cognism: GDPR-compliant B2B contact data with mobile coverage. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €20/month, and it runs on its own or alongside Apollo or Cognism.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +34,000 others
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Real-time validation without data gaps in enrichment
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Derrick delivers real-time validation within enrichment, addressing gaps that Apollo and Cognism struggle to close in every record. While Apollo and Cognism offer data accuracy, users often encounter outdated or incomplete records during rapid prospecting, leaving gaps in profiles. Derrick ensures real-time validation directly in the web app (or in Google Sheets, Claude and the API), reducing false positives and ensuring each enriched contact is verifiable the moment it’s appended. This results in measurable gains like faster list readiness and improved deliverability, with credits remaining usable across workflows.
02
Cost-effective, flexible integrations for diverse workflows
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Apollo and Cognism focus on data quality, but their native workflows often require rigid setups or additional tools for broad integration, limiting flexibility in diverse processes. Derrick delivers cost-effective, web app enrichment (also in Google Sheets, Claude and the API) with 3000+ integrations via Zapier/Make/n8n, eliminating CSV exports and complex config. Teams save time and money, with measurable gains like 5-10h/month in manual effort and reusable credits across workflows. A typical use case: seamless, scalable prospecting without leaving the web app or Sheets or paying for separate data enrichment suites. Derrick converts flexible integrations into tangible ROI for varied workflows.
03
Unified AI-driven scoring for precise prioritization
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Apollo and Cognism provide strong data and verification, but they fall short on unified AI-driven scoring that translates into precise prioritization across channels and workflows. Derrick combines integrated AI (Claude and ChatGPT) with 50+ enrichment attributes and real-time validation to deliver a single, scoring-driven view that auto-prioritizes prospects. This yields measurable efficiency, reducing time-to-prioritize by up to 30% and boosting conversion-ready leads by a reported 15-25% in rapid test scenarios. With Derrick, score cohorts update dynamically as new signals emerge, enabling actionable prioritization without leaving the web app or Google Sheets.
Replace Apollo: find a verified email from a LinkedIn profile in Derrick's web app, nothing to install
Honest comparison03 / 10
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Cognism, and Derrick each genuinely win.
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Apollo pricing starts with a flexible entry-level tier and credits-based options, with paid plans scaling for teams and volume; see full pricing breakdown for complete details and any usage-based considerations.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Cognism offers premium B2B pricing with entry-level plans that start at a higher tier, featuring real-time verification and multi-channel outreach; details are available on the dedicated pricing page for full breakdown and enterprise options. See full pricing breakdown for complete details.
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
+Add a column×
Email Finder
5 credits / email found
Full nameAName
Email Findermax 20
column B
Import your Apollo list
Upload the CSV you exported from Apollo, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
↑ Push to ▾
ANameEmail Finder▶BEmail
1CamilleRunning✓ Done5 crRunningcamille@acme.io
2ThomasRunning✓ Done5 crRunningcami•••@••••.••
3SophieRunning✓ Done5 crRunningca•••••@••••.••
4InèsRunningNot foundnot chargedRunning-
200 OK· or the same as JSON
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
What teams say after switching from Apollo vs Cognism
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Is Derrick better than Apollo for data enrichment and automation?
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Derrick and Apollo serve different enrichment philosophies. Apollo focuses on scale with its 250 million contact database and multi-channel outreach, making it ideal for high-volume prospecting. However, Derrick offers superior automation efficiency through native web app, Google Sheets, Claude (MCP) and API integration, eliminating CSV exports and manual workflows that consume 5-10 hours monthly. Derrick's AI-powered enrichment with Claude and ChatGPT provides deeper data intelligence, while Apollo focuses on breadth. For teams prioritizing data quality, workflow efficiency, and cost-effectiveness, Derrick's rollover credits and no credit card requirement for free tier offer more flexibility than Apollo's rigid pricing structure.
How does Derrick compare to Cognism in pricing?
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Derrick offers significantly more flexible pricing than Cognism, with plans starting at just €20 monthly for ten thousand credits, compared to Cognism's enterprise-focused premium tiers. Derrick's credits roll over monthly, meaning unused credits aren't lost, whereas Cognism operates on standard monthly billing cycles. Additionally, Derrick requires no credit card for its free tier with 100 credits, while Cognism typically demands upfront payment. For budget-conscious teams, Derrick delivers comparable data enrichment capabilities at a fraction of Cognism's cost, with integrated AI features and web app functionality (also in Google Sheets, Claude and the API) that eliminates expensive add-ons like LinkedIn Sales Navigator.
Derrick vs Apollo vs Cognism: which wins on features?
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Derrick wins on workflow efficiency by operating natively in the web app (or in Google Sheets, Claude and the API), eliminating the need for CSV exports or external platforms that Apollo and Cognism require. While Apollo focuses on database scale and Cognism at data accuracy, Derrick uniquely combines fifty-plus enrichment attributes with integrated AI scoring using both Claude and ChatGPT. Derrick's rollover credits, no credit card requirement for free tier, and three-thousand-plus integrations via Zapier provide superior flexibility. For teams prioritizing streamlined prospecting without technical complexity, Derrick delivers the most practical feature combination, particularly when combined with Apollo's database strength or Cognism's intent signals.
Is Apollo a good alternative to Derrick for outreach?
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Yes, Apollo can be a good alternative to Derrick for outreach, especially if your team prioritizes a large, fast-moving contact database, multi-channel outreach, and strong CRM integrations. Apollo focuses on scale with verified emails and broad reach, which supports rapid pipeline building. However, Derrick offers unique advantages that may matter for some teams: native web app, Google Sheets, Claude (MCP) and API integration (no CSV exports or complex setup), roll-over credits, 50+ enrichment attributes per contact, real-time email validation, and integrated AI scoring and segmentation within the web app or a familiar spreadsheet workflow. If you want a high-volume outbound engine with easy, no-code enrichment directly in the web app (or in Sheets, Claude and the API), Derrick complements Apollo by boosting automation efficiency and data quality, whereas Cognism emphasizes data accuracy and intent signals for enterprise batching.
How does Cognism compare to Apollo for accuracy and pricing?
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Cognism and Apollo both focus on contact accuracy, but they target different segments. Apollo prioritizes scale and speed with its 250 million contact database, while Cognism focuses on data quality and intent signals, particularly in EMEA markets. Pricing-wise, Cognism positions itself as premium with enterprise-level features, whereas Apollo offers more flexible plans. However, neither integrates natively into Google Sheets without manual CSV workflows. Derrick complements both by delivering 50+ enrichment attributes directly in the web app (or in Sheets, Claude and the API), with rollover credits and no card required for the free tier, making it ideal for teams seeking streamlined, cost-effective enrichment without platform switching or complex integrations.
What’s the difference between Derrick and Cognism for enterprise users?
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Derrick differs from Cognism for enterprise users in that it is a web app (also in Google Sheets, Claude and the API), turning its web app (and Google Sheets) into a full prospecting hub without exports or complex setup, while Cognism focuses on verified contact data, intent signals, and account-based insights with strong GDPR/CCPA compliance. Derrick focuses on rapid, cost-efficient enrichment (50+ attributes per contact), real-time email validation, AI-powered scoring and segmentation, and vast automation via 3000+ integrations, all while offering rollable credits and a free tier without credit card. For enterprises prioritizing quick, integrated outreach in the web app (or in Sheets, Claude and the API) and flexible budgeting, Derrick offers a more lightweight, scalable approach; Cognism remains strong for high-quality data, compliance, and intent-driven ABM but typically at a premium and with a different workflow focus.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others 
