Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Lead411 vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Lead411 vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Lead411 is a b2b contact database + bombora-powered buyer intent at smb-friendly pricing. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Lead411) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Lead411 for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs Lead411 vs Derrick at a glance
Lead411
- Starting price: Free 7-day trial · Spark $49/mo monthly
- Free plan: 7-day free trial - 50 exports
- Founded: 2001
- HQ: Boulder, Colorado
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Lead411
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps and delays
Real-time validation is critical, and Cognism and Lead411 often rely on separate validation steps or slower refresh cycles, which can still yield data gaps in outbound workflows. Derrick delivers real-time validation directly inside a 100% native Google Sheets experience, eliminating the need for CSV exports or external checks. Teams can expect immediate bounce-free emails and up-to-date contact records, reducing wasted outreach time by up to 20-30% in practice. With Derrick, validation happens as you enrich, keeping your prospect lists current without delays or interruptions.
02 Flexible 3000+ integrations for seamless workflows
Cognism and Lead411 both offer strong data and prospecting capabilities, but they fall short when it comes to seamless workflow integration at scale. Derrick delivers 3000+ integrations through Zapier, Make, and n8n, enabling native Google Sheets workflows without exporting or complex configuration. This translates to measurable time savings and smoother handoffs between data enrichment and outreach, with credits that carry over for ongoing campaigns. For quick onboarding or rapid iteration, Derrick’s native Sheets-centric approach eliminates setup friction while maintaining robust data enrichment across channels.
03 Unified data quality with hands-off ongoing enrichment
Cognism and Lead411 deliver strong core data, but they struggle with continuous, hands-off enrichment that keeps records consistently updated across full profiles. Derrick solves this by delivering unified data quality through automatic, ongoing enrichment that stays native to Google Sheets, avoiding exports or complex configs. This approach reduces stale records and manual validation time, saving teams up to 5-10 hours per month. With 50+ attributes per contact and real-time validation, Derrick sustains accurate profiles for sustained outreach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Lead411, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Lead411 does better
- Bombora-powered Buyer Intent Data on annual plans
- #1 ZoomInfo competitor at fraction of cost
- Unlimited annual exports (Blaze tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Lead411 | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 7-day trial · Spark $49/mo monthly | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€84/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | 7-day free trial - 50 exports | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Lead411 vs Derrick: full feature comparison
| Cognism | Derrick App | Lead411 | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 75$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
B2B Data + Bombora Intent (ZoomInfo Alternative)
Cognism vs Lead411 vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium B2B data with pricing aligned to enterprise needs, starting with higher entry-level costs and scalable plans for larger teams; see the full pricing breakdown for complete details and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Data + Bombora Intent (ZoomInfo Alternative) Lead411
Free 7-day trial · Spark $49/mo monthly
Best for: Mid-market sales teams wanting ZoomInfo data at a fraction of the cost
Lead411 pricing starts with a basic plan and credits-based options, plus scalable paid tiers; see the full pricing breakdown for exact credits, limits, and enterprise options. View complete pricing details on the pricing page.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Lead411 if…
- You specifically need mid-market sales teams wanting zoominfo data at a fraction of the cost
- Bombora-powered Buyer Intent Data on annual plans
- #1 ZoomInfo competitor at fraction of cost
- You're already invested in the Lead411 ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Lead411
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Cognism main difference for teams?
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Derrick operates natively within Google Sheets, eliminating the need for external platforms or CSV exports that Cognism requires, saving teams five to ten hours monthly on data management. While Cognism excels at intent signals and verified contact data, Derrick combines contact enrichment with integrated AI scoring using Claude and ChatGPT, enabling teams to segment and personalize outreach directly in their spreadsheets. Derrick's rollover credits and no-credit-card free tier offer greater flexibility for variable prospecting workflows, whereas Cognism operates on fixed subscription tiers, making Derrick more accessible for growing teams.
Is Derrick a good Cognism alternative?
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Yes, Derrick is an excellent Cognism alternative, especially if you prioritize workflow efficiency and cost savings. While Cognism excels at data accuracy and intent signals, Derrick operates natively within Google Sheets, eliminating manual exports and complex integrations. Derrick enriches contacts with 50+ attributes, includes real-time email validation, and integrates AI-powered scoring directly into your spreadsheet. With rollover credits starting at just $9 monthly and no credit card required for the free tier, Derrick offers significantly more flexibility than Cognism's premium pricing. Choose Derrick if you want seamless prospecting automation without leaving Google Sheets; choose Cognism if enterprise-grade intent data is your primary focus.
How does Derrick compare to Lead411 on features?
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Derrick operates as a native Google Sheets platform focused on data enrichment and automation without requiring external tools or CSV exports, while Lead411 functions primarily as a standalone B2B contact database. Lead411 excels at contact discovery and database accuracy, but Derrick provides broader value through integrated AI scoring with Claude and ChatGPT, real-time email validation, fifty-plus enrichment attributes per contact, and monthly rollover credits with no credit card required for the free tier. If you prioritize direct database access, Lead411 works well; if you want comprehensive enrichment within your existing workflow, Derrick offers more integrated functionality at lower cost with greater flexibility.
Derrick vs Cognism vs Lead411: which is best for pricing?
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For pricing, Cognism and Lead411 tend to position as more premium or enterprise-focused, often with higher upfront costs and tiered plans that scale with data depth and coverage. Derrick App, by contrast, offers a transparent, credit-based model with a free tier and clearly defined low-cost options (Small at $9, Medium $20, Large $47.50, XL $175) that accumulate credits, plus 100% native Google Sheets integration. If you value cost predictability and a gradually scalable feature set, Derrick provides a compelling, cost-conscious alternative while delivering rich enrichment and AI-driven scoring without requiring a credit card for the free tier.
Cognism vs Lead411: which offers better review scores?
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Cognism and Lead411 both maintain solid review scores among B2B professionals, but they excel in different areas. Cognism receives higher marks for data accuracy and EMEA market coverage, with users praising its intent signals and compliance standards. Lead411 scores well for ease of use and rapid list building, though users note occasional data inconsistencies across verticals. Neither platform offers the integrated enrichment efficiency of Derrick App, which combines verified contact data with AI-powered scoring and real-time email validation directly within Google Sheets, eliminating the need for external tools or complex configurations while delivering comparable accuracy at significantly lower operational overhead.
Can Derrick replace both Cognism and Lead411 in one platform?
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Derrick cannot literally replace Cognism and Lead411 in every respect, as those platforms specialize in large-scale data enrichment, real-time verification, and comprehensive prospecting at the enterprise level. Derrick excels as a 100% native Google Sheets enhancement with 50+ enrichment attributes, real-time email validation, AI-driven scoring, and extensive Zapier/Make/n8n integrations, all in a cost-efficient, no-SQL export flow. If your priority is a single-platform solution for end-to-end prospecting and engagement within Sheets, Derrick offers compelling value. However, for advanced data enrichment breadth, multi-region coverage, and deep CRM integrations at scale, Cognism or Lead411 may still deliver strengths that Derrick complements or substitutes only when used in tandem with other tools.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneLead411 vs Derrick - solo duel
Drop the third-party context and see how Lead411 compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
