Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs RocketReach vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs RocketReach vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, RocketReach is a b2b contact database covering 700m+ profiles with email and phone lookups. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or RocketReach) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or RocketReach for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Cognism vs RocketReach vs Derrick at a glance
RocketReach
- Starting price: Free 5 lookups · Essentials $33/mo (annual)
- Free plan: Yes - 5 lookups one-time to test
- Founded: 2015
- HQ: Bellevue, WA (US)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and RocketReach
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps for outreach efficiency
Real-time validation without data gaps is where Cognism and RocketReach fall short for outbound pace, as Cognism emphasizes data accuracy and real-time verification but often requires supplementary tools for seamless, gap-free enrichment, while RocketReach can lag in contact freshness across regions. Derrick delivers real-time email validation directly inside 100% native Google Sheets, eliminating the data gaps that slow outreach. This translates to faster deliverability and more reliable sequences, saving hours monthly and reducing wasted sends. With Derrick, teams validate contacts on the fly during prospecting, keeping outreach continuous and actionable.
02 3000+ integrations for seamless automation across tools
Cognism and RocketReach deliver strong data and contact lookup, but they lack native multi-tool automation at scale. Derrick differs by offering 3000+ integrations through Zapier, Make, and n8n, enabling seamless automation directly within a 100% native Google Sheets workflow. This results in faster prospecting cycles and reduced manual handoffs, with time savings of 5-10 hours per month and smoother data sync across tools. For teams needing volume without complex setup, Derrick’s integrated automation creates measurable efficiency gains.
03 Comprehensive enrichment with AI-powered scoring and insights
Cognism and RocketReach excel at delivering contacts, but neither provides AI-powered scoring and automated insights at the enrichment level Derrick offers. Derrick integrates AI (Claude and ChatGPT) to automatically score and segment profiles, delivering summarized insights that go beyond basic contact data. This enables measurable outcomes like faster prioritization and improved deliverability, with 50+ enrichment attributes per contact and monthly credit carryover to sustain activity. Use cases include quick, AI-driven prospect summaries that inform outreach strategy directly within Google Sheets.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, RocketReach, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What RocketReach does better
- Massive contact database (700M+ profiles)
- Order-of-magnitude cheaper than ZoomInfo
- Free tier + accessible per-seat entry
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | RocketReach | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 5 lookups · Essentials $33/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€60/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - 5 lookups one-time to test | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs RocketReach vs Derrick: full feature comparison
| Cognism | Derrick App | RocketReach | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 59$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
B2B Contact Database (Email + Phone)
Cognism vs RocketReach vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with a premium positioning and entry-level plans starting at higher monthly commitments, plus a detailed pricing page for all tiers and usage. See full pricing breakdown for complete details and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Contact Database (Email + Phone) RocketReach
Free 5 lookups · Essentials $33/mo (annual)
Best for: Solo recruiters and BDRs needing big-DB lookups
RocketReach offers scalable plans with an entry-level tier and paid increments based on credits, plus a full pricing breakdown available on their pricing page. See full pricing details for exact plan, credit amounts, and any usage-based variations.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick RocketReach if…
- You specifically need solo recruiters and bdrs needing big-db lookups
- Massive contact database (700M+ profiles)
- Order-of-magnitude cheaper than ZoomInfo
- You're already invested in the RocketReach ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs RocketReach
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Cognism: which is better for data enrichment?
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For data enrichment specifically, Derrick and Cognism serve different purposes. Cognism excels at intent signals and verified contact discovery across EMEA markets, making it stronger for lead generation. However, Derrick offers superior breadth with 50+ enrichment attributes per contact and real-time email validation directly within Google Sheets, eliminating export friction. Cognism requires external workflows, while Derrick's native Sheets integration saves 5-10 hours monthly. For teams needing comprehensive firmographic and technographic enrichment without platform switching, Derrick delivers more practical value at a fraction of the cost.
Is Derrick a good alternative to Cognism for SMBs?
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Yes, Derrick is an excellent alternative to Cognism for SMBs, particularly if budget efficiency and ease of use are priorities. While Cognism excels at data accuracy and EMEA coverage, it carries premium pricing that can strain smaller budgets. Derrick operates natively within Google Sheets, eliminating complex integrations and CSV exports, and offers 50+ enrichment attributes at significantly lower cost with rollover credits. For SMBs needing straightforward contact enrichment without steep learning curves or enterprise-level pricing, Derrick delivers comparable data quality with superior operational simplicity and flexibility.
Derrick vs Cognism vs RocketReach: which has better pricing?
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Derrick offers more flexible pricing with rollover credits and no credit card required for the free tier, making it cost-effective for teams with variable needs. Cognism positions itself as a premium enterprise solution with higher pricing but stronger EMEA coverage and intent signals. RocketReach provides competitive volume-based pricing for basic contact lookups but lacks advanced enrichment depth. Derrick's native Google Sheets integration eliminates expensive tools like LinkedIn Sales Navigator, potentially saving teams over 1200 dollars annually while delivering 50+ enrichment attributes, real-time email validation, and built-in AI scoring at significantly lower price points across all tiers.
Which has the stronger review: Derrick or Cognism?
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Between Derrick and Cognism, Cognism generally garners strong reviews for its data accuracy, GDPR/CCPA compliance, and robust enterprise-focused features like real-time verification and intent signals. Derrick, by contrast, is praised for its native Google Sheets workflow, 100% in-sheet enrichment with 50+ attributes, real-time email validation, and a flexible credit system with rollovers and a generous free tier. If you prioritize deep data quality and compliance, Cognism reviews are stronger; if you want a seamless, sheet-native prospecting and enrichment experience with easy budgeting, Derrick’s reviews tend to be more favorable.
Does Derrick replace Cognism for intent signals and enrichment?
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Derrick complements rather than fully replaces Cognism for intent signals. While Cognism specializes in intent-based prospecting and account-based marketing, Derrick excels at data enrichment directly within Google Sheets with fifty plus attributes per contact and company. Derrick offers real-time email validation and integrated AI scoring via Claude and ChatGPT, making it ideal for teams wanting seamless enrichment without leaving Sheets. For comprehensive intent signals, many teams layer both platforms, using Cognism for behavioral insights and Derrick for efficient, native enrichment and automation at scale.
What’s the difference between Derrick and RocketReach for contact data?
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Derrick differs from RocketReach primarily in how data is used and refined. RocketReach focuses on broad contact aggregation with real-time verification for quick lookups and outbound lists, but its data accuracy can vary by industry and region, and it functions mainly as a contact database rather than a full sales intelligence tool. Derrick, by contrast, provides 100% native Google Sheets enrichment, real-time email validation, and a rich suite of 50+ enrichment attributes per contact, plus AI-driven scoring and segmentation. This makes Derrick more suited for ongoing prospecting within a single workflow, reducing manual data handling and enabling deeper, automated prospect profiling without exporting data. If you need rapid contact lookups and simple lists, RocketReach is strong; if you want integrated enrichment, scoring, and multi-attribute profiling directly inside Sheets, Derrick offers a more cohesive, scalable solution.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneRocketReach vs Derrick - solo duel
Drop the third-party context and see how RocketReach compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
