Zoominfo vs RocketReach vs Derrick: Which Is Better in 2026?
Short answer
Zoominfo vs RocketReach vs Derrick: Zoominfo is a enterprise b2b contact and company data, RocketReach is a b2b contact database covering 700m+ profiles with email and phone lookups. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or RocketReach) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or RocketReach for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +31,000 others
Why teams pick Derrick over Zoominfo and RocketReach
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Enrich leads in Google Sheets without data gaps
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ZoomInfo and RocketReach deliver broad data, but they often fall short on real-time enrichment within Google Sheets, creating gaps when teams rely on manual refreshes or disparate workflows. Derrick solves this by making 100% native Google Sheets enrichment, with 50+ attributes per contact, real-time email validation, and credits that are restorable, all without leaving Sheets. This leads to tangible gains: teams save 5-10 hours per month and maintain continuous, gap-free lead profiles directly where they work. A quick use-case: enrich a lead list in Sheets and auto-validate emails as you expand coverage across accounts.
02
Real-time data validation without manual checks
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ZoomInfo and RocketReach both struggle to deliver real-time validation within your workflow, often requiring manual checks or separate tools to confirm current contact validity. Derrick differs by performing real-time data validation directly inside Google Sheets, eliminating manual verification steps. This leads to measurable gains like improved deliverability and reduced bounce, with clients reporting up to X% faster outreach cycles (and time saved weekly). For quick use cases, Derrick validates emails as you type, ensuring clean, ping-ready contacts without leaving your sheet.
03
Unified, AI-powered enrichment for niche domains
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Derrick addresses the gap ZoomInfo and RocketReach hit for niche domains by delivering unified, AI-powered enrichment within Google Sheets, enabling precise domain-focused profiling without leaving your workspace. Unlike ZoomInfo’s broad, enterprise-first approach or RocketReach’s limited niche coverage, Derrick combines AI scoring, segmentation, and 50+ enrichment attributes in one native solution. That yields tangible gains: up to 20% faster targeting and a measurable lift in outreach accuracy for specialized verticals. With real-time AI workflows and printable credits, Derrick streamlines niche domain prospecting directly where teams already work.
Honest Comparison
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, RocketReach, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
Zoominfo
RocketReach
Derrick
Starting price (monthly)
~$15K/yr (3 seats min)
Free 5 lookups · Essentials $33/mo (annual)
€0 (free) · €9/mo paid
Annual cost (base)
~€180/yr
~€60/yr
€0/yr free · ~€108/yr paid
Free plan?
No (community edition limited)
Yes - 5 lookups one-time to test
✓ Forever - 100 credits/mo
Setup cost
Hours to days
Hours to days
30 seconds via Marketplace
Switching cost
CSV export + retraining
CSV export + retraining
Zero - works alongside any stack
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Zoominfo vs RocketReach vs Derrick pricing breakdown
Sales Intelligence (Enterprise)
Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers robust data access with entry-level plans starting around mid-range monthly fees and scalable enterprise options; a full pricing page details all tiers, add-ons, and usage caps-see the complete pricing breakdown for specifics.
Best for: Solo recruiters and BDRs needing big-DB lookups
RocketReach offers tiered pricing with an entry-level plan and paid options, plus a pricing page detailing all features and credits; see full pricing breakdown for exact plan costs and limits. View complete pricing details on the dedicated RocketReach page.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec
Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec
Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
What teams say after switching from Zoominfo vs RocketReach
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Derrick vs zoominfo: which is better for data enrichment?
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Derrick and ZoomInfo serve different enrichment purposes. ZoomInfo is built as a comprehensive B2B database with millions of verified contacts and strong intent signals, making it ideal for enterprise teams needing large-scale prospecting data. However, Derrick offers a more flexible, native Google Sheets approach with real-time email validation, 50+ enrichment attributes, and integrated AI scoring without complex integrations or CSV exports. Derrick's rollover credits and no-card-required free tier provide better cost efficiency for teams with variable enrichment needs, while ZoomInfo's strength lies in structured, enterprise-grade data volume and CRM integrations.
Is Derrick a strong alternative to ZoomInfo for SMBs?
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Yes, Derrick is a strong alternative to ZoomInfo for SMBs, particularly if you prioritize ease of use and cost efficiency. While ZoomInfo is built as a comprehensive B2B database with extensive coverage, it requires complex setup and carries higher enterprise pricing. Derrick operates natively within Google Sheets, eliminating CSV exports and technical overhead, while delivering 50+ enrichment attributes per contact at a fraction of ZoomInfo's cost. For small teams seeking straightforward data enrichment without steep learning curves or monthly commitments, Derrick's flexible credit system and integrated AI tools offer better value than ZoomInfo's rigid structure and onboarding friction.
Derrick vs ZoomInfo vs RocketReach: which offers best pricing?
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Pricing varies significantly across all three platforms. ZoomInfo operates on enterprise-tier subscriptions with higher costs tailored for large sales teams, while RocketReach offers more affordable plans starting around $99 monthly but charges per contact export. Derrick stands out with transparent, flexible pricing starting at €9 monthly with rollover credits, no credit card required for the free tier, and lower overall costs for teams managing variable prospecting volumes. If budget efficiency matters, Derrick's pay-as-you-go model and monthly credit rollover provide better cost control than fixed enterprise pricing or per-contact fees.
How does ZoomInfo compare to RocketReach for data quality?
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ZoomInfo and RocketReach both aim to supply broad B2B contact data, with ZoomInfo emphasizing data accuracy, scale, and real-time updates across millions of companies, while RocketReach focuses on fast access to verified emails, phone numbers, and profiles. In terms of data quality, ZoomInfo generally delivers deeper enrichment (firmographic, technographic, and real-time verifications) and stronger coverage, though at a higher price and with a steeper learning curve. RocketReach offers strong deliverability for broad outreach with simpler search, but its accuracy and freshness can vary more by industry and region. Derrick App complements either by adding native enrichment automation and outreach within Google Sheets, allowing teams to enrich 50+ fields, validate emails in real time, and automate scoring and segmentation without complex integrations, making it a practical augmentation for teams requiring hands-on, configurable engagement alongside data providers.
Is ZoomInfo a better review than RocketReach for accuracy?
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ZoomInfo and RocketReach both prioritize data accuracy but differ in approach and execution. ZoomInfo combines human-verified data with AI for broader coverage across millions of profiles, while RocketReach relies on automated scraping and third-party sources, resulting in higher latency issues and occasional inaccuracies. ZoomInfo generally maintains better data freshness and verification standards, making it more reliable for enterprise-scale prospecting. However, both platforms require external tools for complete enrichment workflows. Derrick complements either solution by offering real-time email validation, 50+ enrichment attributes, and AI-powered scoring directly in Google Sheets without complex integrations, ensuring your prospect data remains accurate and actionable at every stage of your pipeline.
What are Derrick's key features that replace ZoomInfo or RocketReach?
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Derrick replaces ZoomInfo or RocketReach by delivering not just data, but an end-to-end outreach and enrichment experience directly inside Google Sheets. Key differentiators include 100% native Sheets operation with no CSV exports or complex setup, real-time email validation for higher deliverability, 50+ enrichment attributes per contact, and integrated AI (Claude and ChatGPT) for scoring, segmentation, and summaries. It also offers monthly rollovers of credits, 3,000+ integrations via Zapier/Make/n8n, and a free tier with no credit card required, making it a practical switch for teams seeking automation and depth without leaving Sheets.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +31,000 others 
