Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs LeadIQ vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs LeadIQ vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, LeadIQ is a enterprise lead intelligence platform with waterfall enrichment and ai message writer. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or LeadIQ) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or LeadIQ for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Cognism vs LeadIQ vs Derrick at a glance
LeadIQ
- Starting price: Free 50 credits/mo · Pro $150/mo (annual)
- Free plan: Yes - 50 credits/mo permanently free
- Founded: 2015
- HQ: San Francisco Bay Area, CA (with Singapore engineering)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and LeadIQ
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time verification without data gaps for Every prospect
Real-time verification without data gaps for Every prospect is where Cognism and LeadIQ often stumble, as real-time validation can lag or miss niche records in fast-moving campaigns. Derrick tackles this by delivering instant, in-sheet verification directly within Google Sheets, ensuring no prospect slips through due to delayed checks. This means measurable improvements in deliverability and reduced bounce rates, with up-to-date contact data every time you outreach. For quick wins, Derrick enables seamless use of 50+ enrichment attributes while keeping the workflow 100% native to Sheets.
02 3,000+ integrations without extra setup friction
Cognism and LeadIQ both rely on external setups and integrations that can slow onboarding or require manual configuration to achieve broad connectivity. Derrick differentiates by delivering 3,000+ native integrations through Zapier/Make/n8n with no extra setup friction, all within 100% Google Sheets. This means teams can scale outreach quickly, saving an estimated 5–10 hours per month previously wasted on integration fiddling. A practical example: you can connect new apps and enrich data in real time without CSV exports or API gymnastics, accelerating time-to-first-prospect.
03 Unified data enrichment depth beyond basic contact data quality strengths
Cognism and LeadIQ deliver solid contact data quality, but their enrichment depth often stops at basic attributes or lacks multi-dimensional context beyond emails and basic firmographics. Derrick elevates this by providing 50+ enrichment attributes per contact or company and native AI-powered scoring and segmentation, all accessible directly in Google Sheets. This deeper enrichment translates to faster qualification and smarter targeting, reducing time spent on manual research by up to 30-40% and improving outreach accuracy. A quick use case: enrich an account with technographics, intent signals, and AI-generated summaries to tailor the first touch without leaving Derrick.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, LeadIQ, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What LeadIQ does better
- Waterfall enrichment from 9 data providers
- Scribe AI message writer for personalization
- Job-change tracking creates warm re-engagement
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | LeadIQ | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 50 credits/mo · Pro $150/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - 50 credits/mo permanently free | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs LeadIQ vs Derrick: full feature comparison
| Cognism | Derrick App | LeadIQ | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Enterprise Lead Intelligence + AI Personalization
Cognism vs LeadIQ vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with core access starting at higher-than-average paid tiers and no universal free plan, reflecting its emphasis on data accuracy and compliance; see the full pricing breakdown for complete details and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise Lead Intelligence + AI Personalization LeadIQ
Free 50 credits/mo · Pro $150/mo (annual)
Best for: Enterprise SDR teams running Salesforce/HubSpot motions
LeadIQ offers starting paid plans from a competitive tier with value-add features like real-time verification and CRM integration; a free tier may be available depending on current promotions. See full pricing breakdown for complete details and options.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick LeadIQ if…
- You specifically need enterprise sdr teams running salesforce/hubspot motions
- Waterfall enrichment from 9 data providers
- Scribe AI message writer for personalization
- You're already invested in the LeadIQ ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs LeadIQ
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick vs Cognism compare on data quality and pricing?
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Derrick and Cognism take different approaches to data quality and pricing. Cognism excels at verified contact data with strong EMEA coverage and intent signals, positioning itself as a premium solution for enterprise teams prioritizing data accuracy. However, Derrick offers more flexible pricing with rollover credits starting at just nine dollars monthly, plus no credit card required for the free tier. While Cognism focuses on lead intelligence, Derrick combines data enrichment with AI-powered automation directly in Google Sheets, eliminating expensive tool stacking and reducing manual work significantly. For teams seeking affordability without sacrificing quality, Derrick delivers fifty-plus enrichment attributes at a fraction of Cognism's enterprise pricing.
Is Derrick a better alternative to Cognism for small teams?
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Derrick is particularly well-suited for small teams compared to Cognism, which is positioned as a premium enterprise solution with higher pricing and steeper learning curves. Where Cognism excels at data accuracy for large-scale operations, Derrick operates directly within Google Sheets-eliminating complex setup and CSV exports that consume 5-10 hours monthly. Small teams benefit from Derrick's rollover credits, no credit card requirement for the free tier, and integrated AI for automated scoring and segmentation. Cognism's strength in intent signals and EMEA coverage matters less for budget-conscious small teams prioritizing simplicity and cost efficiency over enterprise-grade intelligence features.
What’s the difference Derrick vs Cognism for ABM features and pricing?
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Derrick and Cognism serve different ABM purposes. Cognism excels as a premium B2B intelligence platform with strong EMEA coverage and intent signals, ideal for enterprise teams prioritizing data accuracy. However, Derrick offers a more flexible, cost-effective approach by operating natively within Google Sheets without requiring external platforms or CSV exports. Derrick's rollover credits, integrated AI with Claude and ChatGPT, and 50+ enrichment attributes provide comparable depth at significantly lower pricing, starting at just nine dollars monthly. For teams seeking ABM features without steep learning curves or complex integrations, Derrick delivers superior value and faster implementation timelines.
Which tool is a better replacement for Cognism or LeadIQ overall?
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For a direct replacement to Cognism or LeadIQ, Derrick is typically a better overall fit when you value end-to-end workflow in a single native Google Sheets environment, real-time email validation, and rich enrichment without complex setup. Cognism excels in data accuracy and intent signals but often requires supplementary tools for deep enrichment, while LeadIQ shines in rapid lead capture and CRM integration but can lag on advanced enrichment. Derrick consolidates primary prospect data, 50+ enrichments per contact, and AI-driven scoring, with credits that roll over and a free tier, making it a stronger, more cost-efficient all-in-one alternative for mid-market to enterprise teams prioritizing streamlined outreach and data quality over volume-based platforms.
Cognism vs LeadIQ: which offers better pricing and review ratings?
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Cognism and LeadIQ both offer competitive pricing models, though LeadIQ generally positions itself as more affordable for smaller teams, while Cognism targets enterprise buyers with premium data quality. Regarding review ratings, both maintain strong satisfaction scores among B2B professionals, with LeadIQ praised for ease of use and Cognism for data accuracy and EMEA coverage. However, Derrick App offers superior value through rollover credits, no credit card requirement for the free tier, and native Google Sheets integration that eliminates costly exports and manual configuration-delivering comparable enrichment capabilities at a fraction of the investment, making it ideal for teams seeking pricing flexibility without sacrificing data quality.
What are Derrick’s key features versus Cognism and LeadIQ for lead enrichment and integrations?
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Derrick’s key features for lead enrichment and integrations stand out as 100% native to Google Sheets with no CSV exports or complex setups, enabling a seamless, cost-saving workflow directly in a familiar platform. Unlike Cognism and LeadIQ, Derrick offers 50+ enrichment attributes per contact or company, real-time email validation for better deliverability, and built-in AI (Claude and ChatGPT) for automatic scoring, segmentation, and summaries. It connects to 3000+ apps via Zapier/Make/n8n, eliminating middleware baggage, with monthly roll-over credits and a free tier that requires no credit card. This combination positions Derrick as a highly adaptable backbone for enrichment and automation, while Cognism emphasizes data accuracy and intent signals, and LeadIQ focuses on fast contact discovery and CRM-ready workflows.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneLeadIQ vs Derrick - solo duel
Drop the third-party context and see how LeadIQ compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
