LeadIQ
- Starting price: Free 50 credits/mo · Pro $150/mo (annual)
- Free plan: Yes - 50 credits/mo permanently free
- Founded: 2015
- HQ: San Francisco Bay Area, CA (with Singapore engineering)
Updated
LeadIQ vs Zoominfo vs Derrick: Which Is Better in 2026?
- Short answer
- LeadIQ vs Zoominfo vs Derrick: LeadIQ is a enterprise lead intelligence platform with waterfall enrichment and ai message writer, Zoominfo is a enterprise b2b contact and company data. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than LeadIQ or Zoominfo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with LeadIQ or Zoominfo for outreach.
Where LeadIQ commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers LeadIQ's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
LeadIQ vs Zoominfo vs Derrick at a glance
Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over LeadIQ and Zoominfo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps for larger teams
LeadIQ and ZoomInfo both struggle with real-time data gaps at scale, often lagging updates or delivering uneven verification across large teams. Derrick fixes this by delivering real-time validation directly within a 100% native Google Sheets workflow, ensuring continuous data freshness without CSV exports or complex setups. Teams gain measurable reliability: up to 5-10 hours saved per month on data maintenance and reduced bounce rates due to immediate verification at point of capture. A practical use case is simultaneous enrichment and verification across 20+ teammates without risking misaligned records.
02 Flexible, rapid 3,000+ integrations for diverse workflows
LeadIQ and ZoomInfo both struggle with quickly adapting to truly diverse workflows at scale, as their focus remains heavily on data or engagement layers rather than flexible integration ecosystems. Derrick differentiates by delivering 3,000+ integrations via Zapier/Make/n8n, all while staying 100% native in Google Sheets, enabling rapid, cross-tool automation without CSV exports. Teams can expect measurable time savings and smoother multi-app orchestration, with up to 20% faster campaign setup reported in practice. Derrick also preserves credits for ongoing reuse, ensuring scalable, repeatable workflows across departments.
03 Data enrichment depth beyond basic contact details mastery
LeadIQ and ZoomInfo deliver broad contact data, but their depth often falls short of nuanced enrichment, especially for niche segments and custom attributes. Derrick goes beyond basics by delivering 50+ enrichment attributes per contact and company, plus AI-powered profiling and segmentation within 100% native Google Sheets. This results in deeper prospect insights, reducing time spent on manual research by up to 20-30% and improving targeting accuracy. A practical use case: enrich a target account with firmographic, technographic, and behavioral signals in one sheet for precise outreach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where LeadIQ, Zoominfo, and Derrick each genuinely win.
What LeadIQ does better
- Waterfall enrichment from 9 data providers
- Scribe AI message writer for personalization
- Job-change tracking creates warm re-engagement
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| LeadIQ | Zoominfo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits/mo · Pro $150/mo (annual) | ~$15K/yr (3 seats min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits/mo permanently free | No (community edition limited) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
LeadIQ vs Zoominfo vs Derrick: full feature comparison
| LeadIQ | Derrick App | zoominfo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 15000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Enterprise Lead Intelligence + AI Personalization derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (Enterprise)
LeadIQ vs Zoominfo vs Derrick pricing breakdown
Enterprise Lead Intelligence + AI Personalization LeadIQ
Free 50 credits/mo · Pro $150/mo (annual)
Best for: Enterprise SDR teams running Salesforce/HubSpot motions
LeadIQ offers pricing with entry-level plans and paid tiers, including a free or low-cost option depending on credits and features, plus a detailed pricing page for all plan specifics. See full pricing breakdown for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans with entry-level options and enterprise-grade tiers, plus a comprehensive pricing page for full details-see the pricing breakdown for exact plan costs and features.
Migration Guide
How to switch from LeadIQ to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from LeadIQ, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick LeadIQ if…
- You specifically need enterprise sdr teams running salesforce/hubspot motions
- Waterfall enrichment from 9 data providers
- Scribe AI message writer for personalization
- You're already invested in the LeadIQ ecosystem
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from LeadIQ vs Zoominfo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick compare to LeadIQ in features and pricing?
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Derrick and LeadIQ serve different prospecting needs within the B2B sales stack. LeadIQ excels at real-time contact verification and CRM integration for rapid lead discovery, making it ideal for volume-based prospecting. However, Derrick operates natively within Google Sheets, eliminating CSV exports and complex configurations while offering 50+ enrichment attributes, integrated AI scoring with Claude and ChatGPT, and rollover credits starting at just nine dollars monthly. LeadIQ requires browser extensions and separate platform access, whereas Derrick transforms your existing spreadsheet into a complete prospecting hub without technical setup, saving teams five to ten hours monthly and making it more cost-effective for teams prioritizing simplicity and flexibility over standalone data tools.
Is Derrick a better LeadIQ alternative for data enrichment?
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Derrick offers distinct advantages over LeadIQ for data enrichment, particularly if you're working natively within Google Sheets without requiring external platforms or CSV exports. While LeadIQ excels at real-time contact verification and CRM integration, Derrick provides 50+ enrichment attributes per contact with built-in AI scoring using Claude and ChatGPT, all directly in Sheets. Derrick's rollover credits and no credit card requirement for the free tier provide more flexibility, and you'll save significantly compared to LeadIQ's subscription model, especially if you eliminate separate LinkedIn Sales Navigator costs. For teams prioritizing ease of use and streamlined enrichment workflows, Derrick delivers comparable data quality with superior accessibility and cost efficiency.
What’s the difference between Derrick, LeadIQ, and zoominfo for outreach?
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Derrick operates natively within Google Sheets, eliminating CSV exports and complex setup that LeadIQ and ZoomInfo require. While LeadIQ excels at contact verification and ZoomInfo provides broad database coverage, Derrick combines enrichment with integrated AI scoring using Claude and ChatGPT for segmentation and personalization. Derrick's rollover credits, no credit card requirement for free tier, and fifty-plus enrichment attributes per contact offer more flexibility than competitors. For teams prioritizing ease of use and cost efficiency without sacrificing data quality, Derrick streamlines the entire prospecting workflow directly in your existing spreadsheet.
LeadIQ vs zoominfo pricing: which is more affordable?
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LeadIQ and ZoomInfo pricing typically targets different priorities: LeadIQ tends to be more affordable for teams focusing on accurate contact data and streamlined prospecting workflows, with plans that emphasize list-building and CRM integration rather than heavy engagement automation. ZoomInfo, by contrast, prioritizes breadth and depth of data at enterprise scale, which generally commands higher price points. If affordability for core contact data and quick setup matters, LeadIQ is usually the more budget-friendly option. Derrick App, meanwhile, complements both by offering native Google Sheets enrichment, real-time email validation, AI scoring, and flexible credits-often at a lower total cost of ownership for ongoing outreach and enrichment when you factor in required tools and licenses. For a direct trade-off: LeadIQ is typically cheaper than ZoomInfo, and Derrick can add value by reducing the need for additional paid enrichment or engagement tools.
What are LeadIQ’s pros and cons versus Derrick’s approach?
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LeadIQ excels at real-time contact verification and CRM integration, making it ideal for teams prioritizing data accuracy and seamless workflow adoption. However, it's primarily a contact discovery tool lacking deeper account intelligence and behavioral insights. Derrick takes a different approach by embedding enrichment directly into Google Sheets with 50+ attributes per contact, eliminating complex integrations and CSV exports while offering AI-powered scoring with Claude and ChatGPT. LeadIQ's browser extension can conflict with corporate security policies, whereas Derrick requires no special setup. For teams seeking flexible, affordable enrichment without CRM friction, Derrick's reportable credits and no-credit-card-required free tier provide more accessibility than LeadIQ's volume-focused model.
Can Derrick replace both LeadIQ and zoominfo for my team?
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Derrick can effectively replace LeadIQ and ZoomInfo for some teams, but not as a complete one-to-one substitute in every scenario. Derrick excels at outbound engagement and relationship intelligence within Google Sheets, with 50+ enrichment attributes per contact, real-time email validation, and AI-powered scoring-all integrated natively without CSV exports or LinkedIn Navigator. LeadIQ emphasizes accurate contact data and streamlined prospecting workflows, while ZoomInfo provides expansive company and contact coverage and advanced segmentation. Derrick complements these strengths by handling the outreach automation, scoring, and enrichment workflow in one native, Sheets-based platform. For teams prioritizing deep account intelligence or large-scale data enrichment, layering Derrick with those tools can be ideal. If your need is heavy data surface and precise multi-step campaigns in a centralized, cost-efficient way, Derrick can cover a broad portion of the use case, while noting that some orgs may still rely on LeadIQ or ZoomInfo for specific data depth or enterprise-scale insights.
One-on-one
LeadIQ vs Derrick - solo duel
Drop the third-party context and see how LeadIQ compares to Derrick alone.
Open the head-to-head → One-on-onezoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
